Executive Certificate in Services Strategic Marketing

Sunday, 15 February 2026 21:08:08

International applicants and their qualifications are accepted

Start Now     Viewbook

Overview

Overview

Strategic Marketing

is a crucial aspect of services marketing, and this Executive Certificate program is designed to equip professionals with the necessary skills to drive business growth.
Developing a deep understanding of market trends, customer needs, and competitive landscapes is essential for creating effective marketing strategies. This program focuses on teaching learners how to analyze data, identify opportunities, and develop targeted marketing campaigns that meet the evolving needs of customers.
By the end of the program, learners will have gained a comprehensive understanding of services marketing principles, including market research, branding, and digital marketing.
Unlock your full potential as a services marketing professional and take the first step towards a successful career with this Executive Certificate in Services Strategic Marketing. Explore the program further to learn more about how you can apply these skills in your current role or transition into a new career path.

Strategic Marketing is the backbone of any successful services business. Our Executive Certificate in Services Strategic Marketing equips you with the expertise to develop and implement effective marketing strategies that drive growth and profitability. By learning from industry experts, you'll gain a deep understanding of market trends, customer behavior, and competitive analysis. This course offers key benefits such as enhanced career prospects, improved business acumen, and increased earning potential. You'll also have access to unique features like personalized mentorship and industry networking opportunities. With this certification, you'll be well-equipped to lead your organization to success in the services sector.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Market Research and Analysis in Services Strategic Marketing •
• Understanding Customer Needs and Preferences in Services Marketing •
• Services Marketing Mix (4Ps) and Their Application •
• Pricing Strategies for Services •
• Promotions and Advertising in Services Marketing •
• Branding and Reputation Management in Services •
• Relationship Marketing and Customer Retention •
• Digital Marketing for Services •
• Measuring and Evaluating Services Marketing Performance

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

Start Now

Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

Start Now

  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
  • Start Now
    •

Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Executive Certificate in Services Strategic Marketing

The Executive Certificate in Services Strategic Marketing is a specialized program designed for professionals seeking to enhance their skills in services marketing. This program focuses on equipping learners with the knowledge and tools necessary to develop and implement effective marketing strategies for service-based businesses. Upon completion of the program, learners can expect to gain a deeper understanding of the services marketing landscape, including market research, competitive analysis, and customer relationship management. They will also learn how to develop and execute marketing plans that drive business growth and profitability. The duration of the Executive Certificate in Services Strategic Marketing varies depending on the institution offering the program, but it typically takes several months to complete. This flexible program is ideal for working professionals who need to balance their work and academic commitments. The industry relevance of this program is high, as services marketing is a critical component of many businesses, particularly those in the financial services, healthcare, and technology sectors. By acquiring the skills and knowledge necessary to develop and implement effective services marketing strategies, learners can enhance their career prospects and contribute to the success of their organizations. The Executive Certificate in Services Strategic Marketing is a valuable addition to any professional's skillset, providing a competitive edge in the job market and opening up new career opportunities. With its focus on strategic marketing and industry relevance, this program is an excellent choice for professionals looking to advance their careers in services marketing.

Why this course?

Executive Certificate in Services Strategic Marketing holds immense significance in today's market, particularly in the UK. According to a survey by the Chartered Institute of Marketing (CIM), 75% of marketers believe that data-driven decision-making is crucial for business success. Moreover, 60% of UK businesses report that they use data analytics to inform their marketing strategies.
Statistics Percentage
Marketers who believe in data-driven decision-making 75%
UK businesses that use data analytics for marketing 60%
Number of marketing professionals in the UK 140,000
Projected growth in the marketing industry by 2025 10%

Who should enrol in Executive Certificate in Services Strategic Marketing?

Ideal Audience for Executive Certificate in Services Strategic Marketing Our target audience includes ambitious professionals in the services sector, particularly those in leadership positions, who are looking to enhance their skills in strategic marketing and drive business growth.
Key Characteristics: Our ideal learners are typically senior managers or directors in services-based organizations, with at least 5 years of experience in marketing or a related field. They are likely to be based in the UK, where the services sector accounts for over 80% of the country's GDP, with the finance and business services sectors being major contributors.
Career Goals: Our learners aim to develop the skills and knowledge required to drive business growth, improve market competitiveness, and increase revenue through effective strategic marketing. They are likely to be motivated by career advancement opportunities, such as becoming a Chief Marketing Officer (CMO) or taking on a leadership role in their organization.
Education and Background: Our ideal learners typically hold a bachelor's degree in marketing, business, or a related field, with many having an MBA or other postgraduate qualification. They have a strong understanding of marketing principles, but may not have the latest industry-specific knowledge or skills.