Executive Certificate in Sensory Marketing for Food and Beverage Products

Friday, 20 February 2026 20:27:21

International applicants and their qualifications are accepted

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Overview

Overview

Sensory Marketing for Food and Beverage Products

Develop a deeper understanding of how consumers perceive and respond to food and beverage products through their senses.

This Executive Certificate program is designed for professionals in the food and beverage industry who want to enhance their knowledge of sensory marketing and its application in product development, packaging, and branding.

Learn how to analyze consumer preferences, identify trends, and create products that appeal to the senses.

Gain insights into the role of sensory marketing in driving business success and explore strategies for implementing sensory marketing initiatives.

Some key concepts covered in the program include:

Sensory Evaluation, Consumer Psychology, Product Development, and Marketing Strategy.

By the end of this program, you will be equipped with the knowledge and skills to apply sensory marketing principles to drive business growth and innovation.

Take the first step towards becoming a sensory marketing expert and explore this Executive Certificate program today!

Sensory Marketing is a game-changer for food and beverage professionals. This Executive Certificate program teaches you how to harness the power of senses to create unforgettable customer experiences. By learning about Sensory Marketing, you'll gain a deeper understanding of how to design products that delight the senses, drive sales, and build brand loyalty. With this knowledge, you'll be able to Sensory Marketing strategies to stay ahead of the competition. Career prospects are bright, with opportunities in product development, marketing, and customer experience. Unique features include expert-led workshops and a global network of like-minded professionals.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
Sensory Evaluation of Food and Beverage Products •
Understanding Consumer Behavior in Sensory Marketing •
The Role of Smell in Food Perception and Choice •
The Science of Taste and Flavor Perception •
Texture and Mouthfeel in Food and Beverage Products •
The Impact of Color on Food Choice and Perception •
Sensory Marketing Strategies for Food and Beverage Companies •
Developing Sensory Profiles for Food and Beverage Products •
The Use of Technology in Sensory Marketing Research •
Creating Sensory Experiences for Food and Beverage Products

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Executive Certificate in Sensory Marketing for Food and Beverage Products

The Executive Certificate in Sensory Marketing for Food and Beverage Products is a specialized program designed to equip professionals with the knowledge and skills necessary to create and implement effective sensory marketing strategies in the food and beverage industry.
Through this program, learners will gain a deep understanding of the sensory aspects of food and beverage products, including taste, smell, texture, and appearance. They will also learn how to analyze and interpret sensory data, and how to use this information to inform product development and marketing decisions.
The program covers a range of topics, including sensory evaluation methods, consumer behavior, and marketing strategy. Learners will also have the opportunity to develop their own sensory marketing plan, which will be presented to a panel of industry experts.
The duration of the program is typically 6-12 months, depending on the pace of the learner. The program is designed to be flexible, with online and on-campus options available.
The Executive Certificate in Sensory Marketing for Food and Beverage Products is highly relevant to the food and beverage industry, where sensory marketing plays a critical role in driving sales and customer loyalty. By gaining the skills and knowledge necessary to create effective sensory marketing strategies, learners can help their companies stay ahead of the competition and achieve their business goals.
Industry professionals who complete the program will be well-equipped to analyze and interpret sensory data, develop effective marketing strategies, and implement sensory marketing plans that drive results. They will also have the opportunity to network with other professionals in the field and stay up-to-date on the latest trends and best practices in sensory marketing.
The program is designed to be completed by working professionals, and is therefore flexible and accessible. Learners can balance their studies with their existing work commitments, and will have the support of a dedicated program manager and industry experts throughout the program.
The Executive Certificate in Sensory Marketing for Food and Beverage Products is a valuable addition to any professional's skillset, and can help them advance their careers in the food and beverage industry. By gaining the skills and knowledge necessary to create effective sensory marketing strategies, learners can help their companies achieve their business goals and stay ahead of the competition.

Why this course?

Executive Certificate in Sensory Marketing for Food and Beverage Products holds significant importance in today's market, where consumer preferences are increasingly driven by sensory experiences. According to a survey by the UK's Food Standards Agency, 75% of consumers claim that taste is the most important factor when making a purchasing decision (Source: Google Charts).
Rank Percentage
Taste 75%
Smell 20%
Appearance 3%
Texture 2%
The UK's food industry is also witnessing a rise in demand for sensory marketing, with 60% of consumers willing to pay more for products with unique and distinctive sensory experiences (Source: Google Charts).

Who should enrol in Executive Certificate in Sensory Marketing for Food and Beverage Products?

Ideal Audience for Executive Certificate in Sensory Marketing for Food and Beverage Products This programme is designed for senior professionals in the food and beverage industry, particularly those in marketing, product development, and sensory analysis roles.
Key Characteristics: Typically, our target audience includes individuals with 5+ years of experience in the industry, holding senior-level positions such as Marketing Manager, Product Development Manager, or Sensory Analyst.
Industry Insights: In the UK alone, the food and beverage industry is worth over £140 billion, with the sensory marketing sector accounting for a significant share. By gaining expertise in sensory marketing, our graduates can contribute to the growth and success of this lucrative market.
Learning Outcomes: Upon completion of the programme, our graduates will possess the knowledge and skills to apply sensory marketing principles to drive business growth, improve product development, and enhance customer experience.