Executive Certificate in Public Relations for Doctorate of Business Administration

Tuesday, 16 September 2025 21:07:25

International applicants and their qualifications are accepted

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Overview

Overview

Public Relations

is a vital component of business strategy, and the Executive Certificate in Public Relations for Doctorate of Business Administration aims to equip leaders with the skills to effectively manage reputation and communicate with stakeholders.
Developing a strong public relations strategy is crucial for businesses to build trust, manage risk, and drive growth. This certificate program is designed for executives who want to enhance their knowledge of public relations and its application in business.
Through a combination of coursework and practical exercises, participants will learn how to analyze public relations issues, develop effective communication plans, and implement strategies to build brand awareness and reputation.
Some of the key topics covered in the program include crisis communication, social media management, and stakeholder engagement. By the end of the program, participants will have the skills and knowledge to develop and implement a comprehensive public relations strategy that drives business success.
If you are an executive looking to enhance your public relations skills and take your business to the next level, explore this certificate program further to learn more about how public relations can support your business goals.

Public Relations is a vital component of business strategy, and the Executive Certificate in Public Relations for Doctorate of Business Administration is designed to equip you with the skills to excel in this field. This course offers practical training in crisis communication, stakeholder engagement, and reputation management, allowing you to develop a comprehensive understanding of public relations principles and practices. With a focus on leadership and entrepreneurship, you'll gain the expertise to navigate complex business environments and build strong relationships with key stakeholders. Upon completion, you'll be well-positioned for career advancement in industries such as healthcare, finance, and non-profit.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Public Relations Theory and Practice
• Strategic Communication Planning
• Crisis Communications Management
• Reputation Management and Branding
• Media Relations and Publicity
• Social Media and Digital Communications
• Event Planning and Management
• Internal Communications and Change Management
• Public Relations Research and Evaluation
• Global Public Relations and Cultural Competence

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Executive Certificate in Public Relations for Doctorate of Business Administration

The Executive Certificate in Public Relations for Doctorate of Business Administration is a specialized program designed for professionals seeking to enhance their skills in strategic communication and stakeholder engagement. This program focuses on equipping executives with the knowledge and expertise necessary to effectively manage the public image of their organization, build strong relationships with key stakeholders, and navigate the complexities of modern business communications. Upon completion of the program, participants can expect to achieve the following learning outcomes: develop a comprehensive understanding of public relations principles and practices, enhance their ability to craft compelling messages and narratives, and learn how to leverage media relations, crisis communications, and social media to achieve business objectives. The duration of the Executive Certificate in Public Relations for Doctorate of Business Administration typically ranges from 6 to 12 months, depending on the institution and the participant's prior experience and academic background. The program is highly relevant to the business world, as organizations are increasingly recognizing the importance of effective public relations in driving reputation, brand awareness, and business growth. By acquiring the skills and knowledge necessary to excel in public relations, executives can make a significant impact on their organization's bottom line and contribute to its long-term success. Throughout the program, participants will engage with industry experts and thought leaders, and have the opportunity to apply their learning through real-world case studies and projects. This hands-on approach ensures that participants leave the program with practical experience and a deep understanding of how to apply public relations principles in a business context. Overall, the Executive Certificate in Public Relations for Doctorate of Business Administration is an ideal program for executives seeking to enhance their skills in strategic communication, build their professional network, and advance their careers in the field of public relations.

Why this course?

Executive Certificate in Public Relations is a highly sought-after credential for Doctorate of Business Administration (DBA) graduates in today's market. According to a survey by the Chartered Institute of Marketing (CIM), 75% of UK businesses believe that effective communication is crucial for their success. Moreover, a report by the Public Relations and Communications Association (PRCA) states that 60% of UK PR professionals hold a postgraduate qualification, highlighting the importance of specialized training in the field.
UK PR Professionals Postgraduate Qualifications
60% 75%

Who should enrol in Executive Certificate in Public Relations for Doctorate of Business Administration?

Ideal Audience for Executive Certificate in Public Relations For ambitious professionals seeking to enhance their skills in strategic communication, the Executive Certificate in Public Relations is designed for Doctorate of Business Administration (DBA) graduates.
Key Characteristics: DBA holders with at least 5 years of work experience in business, management, or a related field, looking to transition into a career in public relations or further develop their existing skills in corporate communications.
UK-Specific Statistics: According to a report by the Chartered Institute of Public Relations (CIPR), the UK public relations industry is projected to grow by 10% annually from 2023 to 2025, with a shortage of skilled professionals expected to exacerbate this trend.
Learning Outcomes: Upon completion of the Executive Certificate in Public Relations, learners can expect to gain expertise in areas such as crisis communication, stakeholder engagement, and media relations, enabling them to make a meaningful impact in their chosen career path.