Executive Certificate in Product and Category Management

Tuesday, 17 February 2026 07:18:27

International applicants and their qualifications are accepted

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Overview

Overview

Product Management

is a critical function in today's business landscape, and the Executive Certificate in Product and Category Management is designed to equip senior executives with the skills to drive growth and profitability.
Product Management involves understanding consumer needs, developing effective product strategies, and managing product portfolios. This certificate program focuses on category management, which is essential for companies to stay competitive in the market.
Through a combination of coursework and case studies, learners will gain insights into product life cycles, market research, and pricing strategies. They will also learn how to analyze data and make informed decisions.
By completing this program, learners will be able to drive business growth through data-driven product decisions and develop a deep understanding of the product management process. If you're looking to advance your career in product management, explore this certificate program further to learn more.

Product and Category Management is a strategic approach to drive business growth and profitability. This Executive Certificate program equips professionals with the skills to analyze market trends, develop effective product strategies, and optimize category performance. By mastering product and category management, you'll gain a competitive edge in the market. Key benefits include enhanced decision-making, improved profitability, and increased market share. Career prospects are vast, with opportunities in retail, manufacturing, and e-commerce. Unique features of the course include expert-led workshops, case studies, and a network of peers and industry experts.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
Product Life Cycle Management •
Category Management Strategy •
Product Positioning and Branding •
Market Research and Analysis •
Competitor Analysis and Benchmarking •
Category Performance Metrics and KPIs •
Product Portfolio Optimization •
Category Management Tools and Technology •
Supply Chain and Logistics Management •
Category Management Communication and Collaboration

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Executive Certificate in Product and Category Management

The Executive Certificate in Product and Category Management is a specialized program designed for professionals seeking to enhance their skills in product development and category strategy.
This program focuses on equipping learners with the knowledge and tools necessary to drive business growth through effective product and category management.
Upon completion, learners will be able to analyze market trends, develop category strategies, and implement product launches that meet business objectives.
The program's learning outcomes include the ability to create and execute category strategies, analyze market data, and develop effective product positioning.
The duration of the program is typically 6-12 months, depending on the learner's prior experience and the pace of study.
The Executive Certificate in Product and Category Management is highly relevant to the consumer goods, retail, and manufacturing industries, where product and category management play a critical role in driving business success.
By completing this program, learners can expect to see improvements in their ability to drive business growth, increase revenue, and enhance customer satisfaction.
The program is designed to be flexible, with online and on-campus options available to accommodate different learning styles and schedules.
Learners can expect to gain a deeper understanding of product and category management principles, as well as the skills and knowledge necessary to apply them in a real-world setting.
The Executive Certificate in Product and Category Management is a valuable addition to any professional's skillset, particularly those working in product development, marketing, and category management.
By investing in this program, learners can expect to see significant returns on their investment, including increased career advancement opportunities and improved job prospects.

Why this course?

Executive Certificate in Product and Category Management holds significant importance in today's market, particularly in the UK. According to a survey by the Chartered Institute of Marketing, 75% of marketers in the UK consider product management to be a key skill for success (Source: CIM, 2020). This certification equips professionals with the knowledge and skills required to develop and implement effective product and category strategies, driving business growth and competitiveness.
Category Percentage
Product Development 60%
Category Management 40%
Market Research 30%
Brand Management 20%

Who should enrol in Executive Certificate in Product and Category Management ?

Product Category Management Ideal Audience
Professionals in the consumer goods industry, particularly those in product development, marketing, and sales roles. Typically hold a bachelor's degree in a relevant field such as business, marketing, or supply chain management.
In the UK, this could include product managers, category managers, and buying managers working for retailers, manufacturers, or distributors. According to a report by the Chartered Institute of Marketing, 71% of UK marketers believe that product knowledge is essential for driving business growth.
Individuals seeking to enhance their skills in product and category management, and stay ahead of the competition in a rapidly changing market. The Executive Certificate in Product and Category Management is designed for those who want to develop a deeper understanding of product and category management principles, and apply them in a practical way.