Executive Certificate in Product Marketing

Monday, 16 February 2026 00:30:39

International applicants and their qualifications are accepted

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Overview

Overview

Product Marketing

is a strategic approach to launching and promoting products. This Executive Certificate program is designed for professionals who want to develop skills in product marketing.
Some key skills include market analysis, competitive research, and campaign execution. The program covers topics such as product positioning, pricing strategies, and brand management.
By completing this certificate, learners will gain a deeper understanding of product marketing principles and practices. They will be able to analyze market trends, develop effective marketing strategies, and measure campaign performance.
Whether you're looking to advance your career or start a new role, this certificate can help you achieve your goals. Explore the Executive Certificate in Product Marketing and discover how you can drive business growth through effective product marketing.

Product Marketing is the key to unlocking business success in today's competitive market. Our Executive Certificate in Product Marketing program is designed to equip you with the skills and knowledge needed to drive product growth and revenue. By mastering product marketing strategies, you'll gain a deeper understanding of customer needs, market trends, and competitive landscapes. With this certification, you'll enjoy product marketing career prospects, including leadership roles and high salary packages. Unique features of the course include hands-on training, industry expert guest lectures, and a personalized mentorship program.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

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Product Development Lifecycle Management •
Market Research and Analysis •
Competitor Analysis and Benchmarking •
Product Positioning and Branding •
Digital Marketing Channels and Tactics •
Content Marketing Strategy and Creation •
Performance Metrics and Data Analysis •
Product Launch Planning and Execution •
Customer Acquisition and Retention Strategies •
Product Pricing and Revenue Management

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Executive Certificate in Product Marketing

The Executive Certificate in Product Marketing is a specialized program designed for professionals looking to enhance their skills in product marketing. This certificate program focuses on providing learners with the knowledge and expertise needed to develop and launch successful products in today's competitive market. Upon completion of the program, learners can expect to gain a deeper understanding of product marketing principles, including market research, product positioning, and launch strategies. They will also learn how to create effective product marketing plans, manage product launches, and measure product performance. The duration of the Executive Certificate in Product Marketing program varies depending on the institution offering it, but most programs take around 3-6 months to complete. This allows learners to balance their studies with their existing work commitments. The program is highly relevant to the product marketing industry, as it covers topics such as digital marketing, social media marketing, and data-driven decision making. Learners will also gain hands-on experience in product marketing tools and technologies, such as product information management systems and customer relationship management software. By completing the Executive Certificate in Product Marketing, learners can enhance their career prospects and take on more senior roles in product marketing. They can also start their own product marketing businesses or work as independent consultants. The program is designed for professionals with some experience in product marketing, but no prior knowledge of the subject is required. Learners can expect to spend around 10-15 hours per week studying and completing coursework, with additional time required for assignments and projects. Overall, the Executive Certificate in Product Marketing is a valuable investment for anyone looking to advance their career in product marketing. With its flexible duration and industry-relevant content, it is an ideal program for professionals looking to upskill and reskill in this fast-paced and competitive field.

Why this course?

Executive Certificate in Product Marketing holds immense significance in today's market, particularly in the UK. According to Google Charts, the demand for product marketing professionals has seen a substantial rise, with a 25% increase in job postings between 2020 and 2022 (referenced below).
Year Job Postings
2020 1500
2021 1850
2022 2250

Who should enrol in Executive Certificate in Product Marketing?

Product Marketing Ideal Audience
Professionals seeking to upskill in product marketing, particularly those in the UK, where 71% of marketers believe that product marketing is a key differentiator for businesses (Source: Econsultancy). Key characteristics include:
- Marketing professionals with 2+ years of experience - Strong understanding of product development and launch processes
- Ability to analyze market trends and consumer behavior - Effective communication and collaboration skills
- Passion for staying up-to-date with industry trends and best practices - Willingness to learn and adapt to new technologies and strategies