Executive Certificate in Product Launch and Go-to-Market Strategies

Friday, 20 February 2026 01:44:25

International applicants and their qualifications are accepted

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Overview

Overview

Product launch

is a critical phase in a company's growth strategy. This Executive Certificate in Product Launch and Go-to-Market Strategies is designed for senior executives and product leaders who want to develop the skills needed to successfully launch new products and drive business growth.

Learn how to create a go-to-market strategy that aligns with your company's overall business objectives, and understand the key elements of a successful product launch, including market research, competitive analysis, and pricing strategies.


Through a combination of online courses, workshops, and mentorship, you will gain the knowledge and expertise needed to drive business growth and achieve your product launch goals.

Whether you're looking to launch a new product, expand into a new market, or simply improve your product launch process, this Executive Certificate program can help you achieve your goals and take your business to the next level.

So why wait? Explore the Executive Certificate in Product Launch and Go-to-Market Strategies today and start driving business growth with your next product launch.

Product Launch is the key to unlocking business success, and our Executive Certificate in Product Launch and Go-to-Market Strategies is designed to equip you with the expertise to make it happen. This comprehensive course teaches you how to develop a winning product launch strategy, create a go-to-market plan, and execute it effectively. By the end of the program, you'll gain a deep understanding of market analysis, competitive positioning, pricing, and sales tactics. With this knowledge, you'll be able to drive business growth, increase revenue, and enhance your career prospects in the competitive product launch landscape.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
Market Analysis and Competitive Landscape Assessment •
Product Positioning and Unique Selling Proposition (USP) Development •
Pricing Strategy and Revenue Model Design •
Branding and Brand Identity Creation •
Product Launch Planning and Timeline Management •
Go-to-Market Strategy Development and Execution •
Channel Selection and Distribution Network Design •
Marketing Mix Optimization and Budget Allocation •
Performance Metrics and KPIs Development •
Post-Launch Review and Optimization

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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    •

Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Executive Certificate in Product Launch and Go-to-Market Strategies

The Executive Certificate in Product Launch and Go-to-Market Strategies is a comprehensive program designed for senior executives and product leaders who want to develop the skills necessary to successfully launch and market products in today's fast-paced business environment.
This program focuses on teaching participants how to create and execute effective product launch strategies, as well as how to develop and implement go-to-market plans that drive business growth and revenue.
Through a combination of coursework, case studies, and group projects, participants will learn how to analyze market trends, identify target audiences, and develop marketing campaigns that resonate with customers.
The program covers a range of topics, including product positioning, pricing, and positioning, as well as digital marketing, sales, and customer service.
Upon completion of the program, participants will have the knowledge and skills necessary to launch and market products successfully, and will be able to apply their learning to drive business growth and revenue.
The program is designed to be completed in 6-12 months, and can be taken online or in-person, making it accessible to executives and product leaders from a variety of industries.
The Executive Certificate in Product Launch and Go-to-Market Strategies is highly relevant to the tech industry, where product launches and go-to-market strategies are critical to driving business growth and revenue.
However, the skills and knowledge gained through this program are also applicable to other industries, including healthcare, finance, and consumer goods.
By completing this program, participants will be able to develop the skills necessary to launch and market products successfully, and will be able to drive business growth and revenue in their organization.
The program is offered by a leading business school, and is taught by experienced faculty members who have expertise in product launch and go-to-market strategies.
The Executive Certificate in Product Launch and Go-to-Market Strategies is a valuable investment for executives and product leaders who want to develop the skills necessary to drive business growth and revenue.

Why this course?

Executive Certificate in Product Launch and Go-to-Market Strategies holds immense significance in today's market, particularly in the UK. According to a survey by the Centre for Entrepreneurs, 60% of UK startups fail within the first five years, highlighting the need for effective product launch and go-to-market strategies.
Year Success Rate
2015-2019 20%
2020-2024 30%

Who should enrol in Executive Certificate in Product Launch and Go-to-Market Strategies?

Primary Keyword: Product Launch Ideal Audience
Entrepreneurs and small business owners in the UK, particularly those in the tech and e-commerce sectors, are the primary target audience for the Executive Certificate in Product Launch and Go-to-Market Strategies. These individuals are looking to launch their products successfully and effectively reach their target market, with 70% of UK businesses relying on digital channels for their marketing efforts.
Professionals with 2-10 years of experience in product development, marketing, and sales are also well-suited for this program, as they can apply the skills and knowledge gained to drive business growth and revenue. The program's focus on go-to-market strategies and product launch planning will appeal to those seeking to upskill and reskill in these areas, with 60% of UK professionals indicating a desire to develop new skills in the next 12 months.
Individuals interested in product management, marketing, and entrepreneurship will also benefit from this program, as it provides a comprehensive understanding of the product launch process and its impact on business success. By the end of the program, participants will be equipped with the knowledge and skills necessary to launch products successfully and drive business growth, with a potential increase in revenue of up to 25% for UK businesses.