Executive Certificate in Product Differentiation and Positioning

Monday, 16 February 2026 22:19:33

International applicants and their qualifications are accepted

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Overview

Overview

Product Differentiation and Positioning

is a strategic approach to create unique selling points and establish a strong market presence. This Executive Certificate program is designed for business leaders and marketing professionals who want to develop the skills to differentiate their products and services from competitors. Stand out in a crowded market with a clear and compelling brand identity. Learn how to conduct market research, analyze customer needs, and develop targeted positioning strategies that drive business growth. Gain a deeper understanding of the latest trends and best practices in product differentiation and positioning, and discover how to measure and evaluate the effectiveness of your strategies.

Take the first step towards establishing your brand as a leader in the market. Explore the Executive Certificate in Product Differentiation and Positioning today and discover how to drive business success with a unique and compelling product offering.

Product Differentiation and Positioning is a strategic approach to creating unique selling propositions that set businesses apart in a crowded market. This Executive Certificate program teaches you how to analyze customer needs, identify market gaps, and develop targeted positioning strategies that drive growth and revenue. By mastering the art of product differentiation and positioning, you'll gain a competitive edge, enhance your brand's reputation, and unlock new career opportunities in marketing, sales, and product management. With this course, you'll learn from industry experts, apply practical tools and techniques, and receive personalized feedback to ensure your success.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
Market Analysis and Research •
Understanding Customer Needs and Preferences •
Competitor Analysis and Benchmarking •
Product Positioning Strategies •
Brand Identity and Reputation Management •
Unique Selling Proposition (USP) Development •
Pricing and Revenue Strategy •
Marketing Mix and Channel Selection •
Product Differentiation Tactics •
Global Market Entry and Expansion Strategies

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Executive Certificate in Product Differentiation and Positioning

The Executive Certificate in Product Differentiation and Positioning is a specialized program designed for senior executives and business leaders who want to enhance their skills in creating unique selling propositions and market differentiation strategies. This certificate program focuses on teaching participants how to analyze market trends, identify customer needs, and develop effective product positioning strategies that drive business growth and competitiveness. Upon completion of the program, participants will be able to apply their knowledge and skills to differentiate their products or services from competitors, create a unique brand identity, and develop targeted marketing campaigns that resonate with their target audience. The program typically takes 6-12 months to complete, with a combination of online and offline learning modules, case studies, and group discussions. The Executive Certificate in Product Differentiation and Positioning is highly relevant to industries such as technology, healthcare, finance, and consumer goods, where product differentiation and positioning are critical factors in driving business success. By acquiring this certification, participants will gain a deeper understanding of the latest trends and best practices in product differentiation and positioning, and be able to apply their knowledge to drive business growth and innovation in their respective industries. The program is designed to be flexible and accessible, with online learning modules that can be completed at the participant's own pace, making it ideal for busy executives and business leaders who want to upskill and reskill without taking time off from their work. Overall, the Executive Certificate in Product Differentiation and Positioning is a valuable investment for senior executives and business leaders who want to stay ahead of the competition and drive business growth through effective product differentiation and positioning strategies.

Why this course?

Product Differentiation and Positioning is a crucial aspect of business strategy in today's competitive market. According to a survey by the Centre for Retail Research, 75% of UK consumers consider product differentiation when making purchasing decisions. This highlights the significance of standing out from the competition and creating a unique value proposition.
Year Percentage of Consumers Considering Product Differentiation
2015 60%
2018 70%
2020 75%

Who should enrol in Executive Certificate in Product Differentiation and Positioning ?

Product Differentiation and Positioning Ideal for ambitious business leaders and entrepreneurs in the UK, seeking to elevate their product's market share and competitiveness.
Key characteristics: Individuals with a strong understanding of the UK market, looking to differentiate their product from competitors and establish a unique value proposition.
Ideal roles: Product managers, marketing directors, and business development managers in the UK, responsible for launching and growing new products or services.
Key benefits: Gain a deeper understanding of how to create a unique value proposition, increase brand awareness, and drive sales growth in the UK market.
Prerequisites: A basic understanding of business principles, marketing concepts, and product development processes.