Executive Certificate in Positioning and Differentiation in Business Marketing Strategy

Tuesday, 16 December 2025 20:31:35

International applicants and their qualifications are accepted

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Overview

Overview

Positioning and differentiation are crucial elements in business marketing strategy, and the Executive Certificate in Positioning and Differentiation in Business Marketing Strategy is designed to equip senior executives with the knowledge to create a unique market space for their organization.


By understanding how to position and differentiate their products or services, executives can increase market share, improve brand awareness, and drive business growth.


Some key concepts covered in this program include market analysis, competitor research, brand identity development, and messaging strategy.


Through a combination of lectures, case studies, and group discussions, participants will learn how to apply these concepts to their own business challenges and develop a customized positioning and differentiation strategy.


Whether you're looking to launch a new product, reposition an existing one, or simply improve your overall marketing effectiveness, this program is designed to provide you with the insights and tools you need to succeed.


So why wait? Explore the Executive Certificate in Positioning and Differentiation in Business Marketing Strategy today and discover how to create a unique market space for your organization.

Positioning is the backbone of any successful business marketing strategy, and our Executive Certificate in Positioning and Differentiation is designed to equip you with the expertise to make a lasting impact. By mastering the art of positioning, you'll learn how to differentiate your brand from the competition, create a unique value proposition, and drive business growth. This comprehensive course covers key concepts such as market analysis, brand identity, and competitive analysis, with a focus on practical applications and real-world examples. With this certificate, you'll enjoy career prospects in senior marketing roles, and a competitive edge in the job market.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
Positioning Strategy Development •
Brand Identity and Image •
Market Segmentation and Targeting •
Unique Selling Proposition (USP) •
Competitive Differentiation •
Brand Positioning in Digital Marketing •
Positioning and Branding in Global Markets •
Positioning and Branding in Emerging Markets •
Measuring and Evaluating Positioning Effectiveness •
Positioning and Branding in Crisis Situations

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Executive Certificate in Positioning and Differentiation in Business Marketing Strategy

The Executive Certificate in Positioning and Differentiation in Business Marketing Strategy is a specialized program designed for senior executives and marketing professionals who want to enhance their skills in creating unique market positions and differentiating their products or services from competitors. This certificate program focuses on teaching participants how to develop a deep understanding of their target audience, identify market gaps, and create a unique value proposition that sets them apart from others in the industry. By the end of the program, participants will be able to analyze their company's current market position, identify areas for improvement, and develop a strategic plan to enhance their positioning and differentiation. The program typically takes 6-12 months to complete and consists of online courses, workshops, and case studies. Participants will have the opportunity to work on real-world projects and receive feedback from industry experts. The program is designed to be flexible, allowing participants to balance their studies with their existing work commitments. The Executive Certificate in Positioning and Differentiation in Business Marketing Strategy is highly relevant to the marketing industry, particularly in today's competitive market landscape. With the rise of digital marketing, companies need to be able to differentiate themselves quickly and effectively in order to stay ahead of the competition. This program provides participants with the skills and knowledge they need to do just that. Upon completion of the program, participants will receive a certificate from a reputable institution and be able to apply their new skills and knowledge to their current role. They will also have access to a network of like-minded professionals who can provide support and guidance in their future career endeavors. The program is designed for senior executives and marketing professionals who want to enhance their skills in positioning and differentiation. It is particularly relevant to companies that are looking to expand their market share, increase their revenue, or improve their brand reputation. By investing in this program, participants can gain a competitive edge in the market and achieve their business goals.

Why this course?

Positioning and Differentiation are crucial elements in a business marketing strategy, especially in today's competitive market. According to a survey by the Chartered Institute of Marketing (CIM), 75% of UK businesses believe that their brand is unique, yet only 25% are confident in their ability to differentiate themselves from competitors (Source: CIM, 2020).
UK Businesses Believe Their Brand is Unique Confident in Differentiation
75% 25% 15%
Positioning and Differentiation are essential for businesses to stand out in a crowded market. A survey by the Market Research Society found that 80% of UK consumers are more likely to choose a product or service if it is perceived as unique (Source: Market Research Society, 2019).

Who should enrol in Executive Certificate in Positioning and Differentiation in Business Marketing Strategy?

Positioning and Differentiation Ideal Audience
Business owners and marketing professionals seeking to enhance their skills in creating unique selling propositions and brand identities. Typically, this includes entrepreneurs, marketing managers, and business development directors in the UK, with 60% of small businesses reporting that marketing is their top priority for growth (Source: Federation of Small Businesses).
Those looking to differentiate their products or services from competitors and establish a strong market presence. In the UK, 75% of consumers are more likely to switch to a competitor if they perceive a brand as lacking in authenticity (Source: Reckitt Benckiser). By acquiring the Executive Certificate in Positioning and Differentiation, individuals can develop the skills to build a strong brand identity and stay ahead of the competition.
Professionals seeking to upskill and reskill in the field of marketing and business strategy. The demand for marketing professionals with expertise in positioning and differentiation is on the rise, with 40% of UK businesses expecting to increase their marketing spend in the next year (Source: Institute of Marketing).