Executive Certificate in Organisational Positioning through Market Situational Analysis

Wednesday, 18 February 2026 12:13:02

International applicants and their qualifications are accepted

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Overview

Overview

Organisational Positioning

is a strategic approach to defining an organisation's unique identity and market presence. This Executive Certificate programme helps senior leaders develop the skills to conduct market situational analysis, identify opportunities, and create a competitive edge.

Through a combination of lectures, case studies, and group exercises, participants will learn to analyse market trends, assess customer needs, and develop effective positioning strategies.

Designed for senior executives and business leaders, this programme is ideal for those looking to enhance their understanding of market dynamics and organisational positioning.

By the end of the programme, participants will be able to:

Develop a deep understanding of market situational analysis Identify opportunities for growth and differentiation Create a compelling organisational positioning statement

Take the first step towards transforming your organisation's market presence. Explore the Executive Certificate in Organisational Positioning through Market Situational Analysis today and discover how to stay ahead of the competition.

Organisational Positioning is a strategic approach to enhance business performance by understanding market dynamics. This Executive Certificate programme equips leaders with the skills to conduct market situational analysis, identify opportunities, and develop effective positioning strategies. By gaining expertise in Organisational Positioning, participants can Organisational Positioning their organisation to stay ahead of the competition. The course offers Organisational Positioning benefits, including improved market understanding, enhanced decision-making, and increased competitiveness. Career prospects are also enhanced with this certification, as it is highly valued by employers. Unique features include interactive case studies and expert guest lectures.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
Market Research Methods •
Organisational Positioning Strategies •
Competitor Analysis Techniques •
Market Segmentation Models •
Target Market Identification •
Positioning Statement Development •
Brand Identity Creation •
Market Situational Analysis Framework •
SWOT Analysis for Organisational Positioning •
Positioning Statement Evaluation

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Executive Certificate in Organisational Positioning through Market Situational Analysis

The Executive Certificate in Organisational Positioning through Market Situational Analysis is a comprehensive program designed to equip senior executives with the skills and knowledge necessary to navigate the complexities of the modern market. This certificate program focuses on teaching participants how to conduct a market situational analysis, identify market trends, and develop strategies to position their organisation for success in a rapidly changing business environment. Upon completion of the program, participants can expect to gain a deeper understanding of the key concepts and tools used in market situational analysis, including market research, competitor analysis, and market segmentation. The program is typically completed over a period of several months, with participants attending classes and working on projects to apply their new skills and knowledge. The duration of the program can vary depending on the institution offering it, but most programs take around 6-12 months to complete. The Executive Certificate in Organisational Positioning through Market Situational Analysis is highly relevant to the business world, as organisations continue to face increasing competition and changing market conditions. By acquiring the skills and knowledge necessary to conduct a market situational analysis, participants can help their organisation stay ahead of the curve and achieve long-term success. The program is particularly useful for senior executives who want to stay up-to-date with the latest market trends and best practices, and for those who are looking to transition into a new role or industry. Overall, the Executive Certificate in Organisational Positioning through Market Situational Analysis is a valuable investment for any organisation looking to improve its market position and achieve sustainable growth.

Why this course?

Executive Certificate in Organisational Positioning through Market Situational Analysis holds immense significance in today's market, where businesses are constantly evolving and adapting to changing market conditions. According to a survey by the Chartered Institute of Marketing (CIM), 75% of UK marketers believe that market analysis is crucial for making informed business decisions (Source: CIM, 2020).
Market Analysis Importance
Market Research 90%
SWOT Analysis 85%
Competitor Analysis 80%

Who should enrol in Executive Certificate in Organisational Positioning through Market Situational Analysis ?

Ideal Audience for Executive Certificate in Organisational Positioning through Market Situational Analysis Our target audience includes ambitious business leaders and professionals seeking to enhance their strategic decision-making skills in the UK, where 60% of companies have reported experiencing difficulties in adapting to market changes (Source: CIPD).
Key Characteristics: Our ideal learners are typically senior managers or directors in the UK, with 75% holding a postgraduate degree and 40% having at least 10 years of experience in their field. They are looking to develop their expertise in market analysis and positioning to drive business growth and stay ahead of the competition.
Industry Focus: Our programme is designed for professionals working in various sectors, including finance, healthcare, technology, and consumer goods. In the UK, 80% of businesses report that market research and analysis are crucial to their success, making this programme an excellent choice for those seeking to improve their market positioning skills.
Learning Objectives: Upon completing our Executive Certificate in Organisational Positioning through Market Situational Analysis, learners can expect to gain a deeper understanding of market trends, competitor analysis, and strategic positioning. This will enable them to make informed decisions, drive business growth, and stay competitive in the UK market.