Executive Certificate in Marketing Planning and Strategy

Sunday, 15 February 2026 09:07:50

International applicants and their qualifications are accepted

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Overview

Overview

Marketing Planning and Strategy

is designed for professionals seeking to enhance their skills in developing and implementing effective marketing plans. This Executive Certificate program focuses on equipping learners with the knowledge and tools necessary to drive business growth through strategic marketing decisions. Some of the key topics covered in the program include market research, competitive analysis, target market identification, and campaign execution. The course also delves into digital marketing channels, brand management, and data-driven decision making. By completing this Executive Certificate program, learners will gain a deeper understanding of how to create and execute successful marketing strategies that align with business objectives. Are you ready to take your marketing skills to the next level? Explore the program further to learn more about how it can benefit your career.

Marketing Planning and Strategy is a comprehensive program that equips professionals with the skills to develop and execute effective marketing plans. This Executive Certificate course offers key benefits such as enhanced career prospects, improved decision-making, and increased earning potential. By mastering marketing planning and strategy, participants can drive business growth and stay ahead of the competition. The course features unique features like expert-led sessions, real-world case studies, and a network of like-minded professionals. With a focus on practical application, this program is ideal for marketing professionals seeking to advance their careers or transition into new roles.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
Marketing Research Methods •
Consumer Behavior and Segmentation •
Market Analysis and Planning •
Marketing Mix (4Ps) and Product Development •
Branding and Brand Management •
Digital Marketing Strategies and Tactics •
Marketing Communications and Public Relations •
Marketing Metrics and Performance Measurement •
Global Marketing and Cultural Intelligence •
Marketing Strategy and Planning Tools

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Executive Certificate in Marketing Planning and Strategy

The Executive Certificate in Marketing Planning and Strategy is a comprehensive program designed for professionals seeking to enhance their marketing skills and knowledge in a rapidly evolving business landscape.
This certificate program focuses on equipping learners with the essential tools and techniques required to develop and implement effective marketing strategies that drive business growth and success.
Upon completion of the program, learners can expect to gain a deep understanding of marketing planning and strategy, including market research, competitive analysis, brand management, and digital marketing.
The program's learning outcomes include the ability to analyze market trends and develop targeted marketing campaigns, create and implement marketing budgets, and measure the effectiveness of marketing strategies.
The duration of the Executive Certificate in Marketing Planning and Strategy varies depending on the institution offering the program, but it typically takes several months to complete.
Industry relevance is a key aspect of this certificate program, as it provides learners with the skills and knowledge required to stay competitive in today's fast-paced marketing landscape.
The program is particularly relevant for marketing professionals, business owners, and entrepreneurs who want to enhance their marketing skills and knowledge to drive business growth and success.
By completing the Executive Certificate in Marketing Planning and Strategy, learners can expect to see significant improvements in their marketing skills and knowledge, leading to increased business success and competitiveness.
The program is also relevant for those looking to transition into marketing roles or advance their careers in marketing, as it provides a comprehensive understanding of marketing planning and strategy.
Overall, the Executive Certificate in Marketing Planning and Strategy is an excellent choice for professionals seeking to enhance their marketing skills and knowledge in a rapidly evolving business landscape.

Why this course?

Executive Certificate in Marketing Planning and Strategy holds immense significance in today's market, where businesses are constantly evolving and adapting to changing consumer behaviors and technological advancements. According to a survey by the Chartered Institute of Marketing (CIM), 75% of marketers in the UK believe that data-driven decision-making is crucial for success, highlighting the importance of marketing planning and strategy.
Year Number of Marketers
2018 34,000
2019 37,000
2020 40,000
2021 43,000
2022 46,000

Who should enrol in Executive Certificate in Marketing Planning and Strategy?

Ideal Audience for Executive Certificate in Marketing Planning and Strategy Marketing professionals, business owners, and executives seeking to enhance their skills in marketing planning and strategy, particularly those in the UK, where the marketing industry is a significant contributor to the economy, with 3.2 million people employed in marketing roles, according to the Chartered Institute of Marketing.
Key Characteristics: Professionals with at least 5 years of experience in marketing, business owners looking to scale their marketing efforts, and executives seeking to improve their marketing strategy and planning skills, with a focus on digital marketing, data analysis, and market research.
Industry Focus: The UK's marketing industry is a significant sector, with a projected value of £1.3 trillion by 2025, according to Deloitte. The certificate is designed to cater to professionals working in various industries, including finance, retail, and technology.
Learning Objectives: Upon completion of the Executive Certificate in Marketing Planning and Strategy, learners will be able to develop and implement effective marketing plans, analyze market trends, and make data-driven decisions to drive business growth.