Executive Certificate in Marketing Performance Measurement

Saturday, 14 February 2026 12:39:25

International applicants and their qualifications are accepted

Start Now     Viewbook

Overview

Overview

Marketing Performance Measurement

is a crucial aspect of any business, and this Executive Certificate program is designed to equip professionals with the skills to measure and analyze marketing performance effectively. Some of the key objectives of this program include: developing a framework for measuring marketing performance, understanding data analysis and interpretation, and creating actionable insights to drive business decisions. The program is tailored for marketing professionals who want to enhance their skills in measuring and analyzing marketing performance, and it covers topics such as marketing metrics, data analysis, and performance reporting. By completing this program, learners will gain a deeper understanding of how to measure and analyze marketing performance, and they will be equipped with the skills to create a data-driven approach to marketing. Take the first step towards becoming a marketing performance expert and explore this Executive Certificate program to learn more about how to measure and analyze marketing performance effectively.

Marketing Performance Measurement is a game-changing certification that equips professionals with the skills to drive business growth through data-driven decision making. By mastering Marketing Performance Measurement, you'll gain a deep understanding of metrics, analytics, and reporting, enabling you to optimize marketing strategies and improve ROI. This course offers Marketing Performance Measurement expertise, career advancement opportunities, and a competitive edge in the job market. Unique features include real-world case studies, interactive simulations, and access to industry experts. With Marketing Performance Measurement, you'll be able to measure, analyze, and report on marketing performance, leading to better business outcomes.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Marketing Performance Measurement Framework •
• Key Performance Indicators (KPIs) in Marketing •
• Data-Driven Decision Making in Marketing •
• ROI Analysis and Attribution Modeling •
• Customer Lifetime Value (CLV) Calculation •
• Marketing Mix Modeling (MMM) •
• Web Analytics and Tracking •
• Social Media Metrics and Analysis •
• Return on Ad Spend (ROAS) Optimization

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

Start Now

Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

Start Now

  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
  • Start Now
    •

Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Executive Certificate in Marketing Performance Measurement

The Executive Certificate in Marketing Performance Measurement is a specialized program designed for marketing professionals who want to enhance their skills in measuring and analyzing marketing performance.
This program focuses on equipping learners with the knowledge and tools necessary to create data-driven marketing strategies that drive business growth and revenue.
Upon completion of the program, learners can expect to gain a deeper understanding of marketing performance measurement, including metrics, data analysis, and reporting.
The program's learning outcomes include the ability to develop and implement marketing performance measurement plans, analyze and interpret marketing data, and create actionable insights that inform business decisions.
The duration of the program varies depending on the institution offering it, but most programs take around 3-6 months to complete.
The Executive Certificate in Marketing Performance Measurement is highly relevant to the marketing industry, as companies are increasingly relying on data-driven decision-making to drive business success.
By acquiring the skills and knowledge necessary for marketing performance measurement, learners can stay ahead of the curve and remain competitive in the job market.
The program's focus on marketing performance measurement also makes it an attractive option for professionals looking to transition into roles such as marketing analyst or business intelligence analyst.
Overall, the Executive Certificate in Marketing Performance Measurement is a valuable investment for marketing professionals looking to enhance their skills and advance their careers.

Why this course?

Executive Certificate in Marketing Performance Measurement holds significant importance in today's market, particularly in the UK. According to a survey by the Chartered Institute of Marketing (CIM), 75% of marketers in the UK believe that measuring performance is crucial for making informed business decisions. Moreover, a report by the Institute of Marketing Management (IMM) states that 60% of UK businesses use data analytics to drive their marketing strategies.
Year Percentage of UK Businesses Using Data Analytics
2018 40%
2019 55%
2020 65%
2021 75%

Who should enrol in Executive Certificate in Marketing Performance Measurement ?

Ideal Audience for Executive Certificate in Marketing Performance Measurement Marketing professionals, business leaders, and executives seeking to enhance their skills in measuring marketing performance, particularly in the UK, where 71% of businesses report that measuring marketing effectiveness is a top priority (Source: CMO Council UK).
Key Characteristics: Professionals with at least 5 years of experience in marketing, business development, or a related field, with a focus on digital marketing, data analysis, and performance metrics.
Industry Focus: Finance, retail, technology, and healthcare sectors, where marketing performance measurement is critical to drive business growth and ROI.
Learning Objectives: Develop skills in marketing performance measurement, data analysis, and reporting, enabling professionals to drive business growth, improve marketing ROI, and stay ahead of the competition in the UK market.