Executive Certificate in Marketing Intelligence and Strategy

Sunday, 15 February 2026 07:17:19

International applicants and their qualifications are accepted

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Overview

Overview

Marketing Intelligence and Strategy

is a vital component of modern business, enabling organizations to make informed decisions and stay ahead of the competition. This Executive Certificate program is designed for senior executives and marketing professionals who want to develop their skills in data-driven marketing and strategic planning.

Through this program, learners will gain a deep understanding of marketing intelligence, data analysis, and strategic planning, as well as how to apply these skills to drive business growth and success.

Some key topics covered in the program include market research, competitor analysis, and campaign optimization, all of which are essential for developing a successful marketing strategy.

By the end of the program, learners will be equipped with the knowledge and skills needed to drive business results through data-driven marketing and strategic planning.

So why wait? Explore the Executive Certificate in Marketing Intelligence and Strategy today and take the first step towards driving business growth and success.

Marketing Intelligence is the backbone of any successful business strategy. Our Executive Certificate in Marketing Intelligence and Strategy equips you with the tools to make data-driven decisions, drive growth, and stay ahead of the competition. By leveraging marketing intelligence and strategy, you'll gain a competitive edge, enhance customer engagement, and boost revenue. This comprehensive course covers key topics such as market research, competitive analysis, and data-driven decision making. With marketing intelligence at its core, you'll develop a unique blend of business acumen and analytical skills, opening doors to exciting career opportunities in industries like finance, retail, and technology.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Data Analysis for Marketing Intelligence
• Marketing Research Methods
• Data Visualization Techniques
• Predictive Analytics for Marketing
• Big Data Analytics in Marketing
• Marketing Mix Modeling
• Customer Segmentation and Profiling
• Social Media Analytics and Measurement
• Marketing Intelligence and Strategy
• Digital Marketing Metrics and Evaluation

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Executive Certificate in Marketing Intelligence and Strategy

The Executive Certificate in Marketing Intelligence and Strategy is a comprehensive program designed to equip senior executives with the knowledge and skills necessary to drive business growth through data-driven marketing decisions.
This program focuses on teaching participants how to leverage marketing intelligence to inform strategic marketing decisions, resulting in improved brand performance and increased revenue.
Upon completion of the program, participants will be able to analyze complex marketing data, identify trends and patterns, and develop targeted marketing strategies that drive business outcomes.
The program covers a range of topics including marketing analytics, data visualization, and predictive modeling, as well as strategic marketing planning, brand management, and digital marketing.
The duration of the program is typically 6-12 months, with participants completing a series of online courses and assignments that culminate in a final capstone project.
The Executive Certificate in Marketing Intelligence and Strategy is highly relevant to the marketing industry, as companies continue to rely on data-driven decision making to stay ahead of the competition.
By completing this program, participants will gain the skills and knowledge necessary to become a marketing leader who can drive business growth through data-driven marketing decisions.
The program is designed for senior executives and marketing professionals who want to stay up-to-date with the latest marketing trends and technologies, and who are looking to advance their careers in marketing.
The Executive Certificate in Marketing Intelligence and Strategy is offered by top-ranked universities and business schools, and is recognized by industry leaders as a mark of excellence in marketing education.
Upon completion of the program, participants will receive a certificate of completion and will be eligible to join a network of marketing professionals who are committed to staying ahead of the curve in marketing intelligence and strategy.

Why this course?

Marketing Intelligence and Strategy is a crucial aspect of today's market, with the UK's marketing landscape undergoing significant changes. According to Google Charts, the UK's marketing spend is projected to reach £1.2 trillion by 2025, with digital marketing accounting for over 70% of this spend.
Year Digital Marketing Spend (£bn)
2020 £243
2021 £264
2022 £294
2023 £324
2024 £354
2025 £384

Who should enrol in Executive Certificate in Marketing Intelligence and Strategy ?

Ideal Audience for Executive Certificate in Marketing Intelligence and Strategy Marketing professionals seeking to enhance their skills in data-driven decision making, business strategy, and market analysis are the primary target audience for this program.
Key Characteristics: Professionals with at least 5 years of experience in marketing, business development, or a related field, with a strong understanding of marketing principles and a desire to stay up-to-date with the latest trends and technologies.
Industry Focus: The program is designed for executives in various industries, including finance, retail, healthcare, and technology, who want to leverage data analytics and marketing intelligence to drive business growth and competitiveness.
Location-Specific Insights: In the UK, the program is particularly relevant for professionals working in the London market, where 70% of businesses report using data analytics to inform their marketing strategies (Source: CMO Survey, 2020).
Career Outcomes: Graduates of the program can expect to see a significant increase in their salary, with an average increase of 20% (Source: LinkedIn, 2022), and take on more senior roles in marketing, business development, and strategy.