Executive Certificate in Marketing Analytics in Business

Sunday, 15 February 2026 12:24:43

International applicants and their qualifications are accepted

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Overview

Overview

Marketing Analytics in Business


Unlock the power of data-driven decision making with our Executive Certificate in Marketing Analytics in Business.


Marketing analytics is a critical skill for business leaders, enabling them to measure campaign effectiveness, optimize marketing strategies, and drive revenue growth. This program is designed for experienced professionals seeking to enhance their marketing skills and stay ahead in the competitive market.

Through a combination of coursework and real-world projects, learners will develop expertise in data analysis, statistical modeling, and data visualization, as well as marketing strategy and execution.


Gain a deeper understanding of marketing analytics and its applications in business, and take the first step towards a career in data-driven marketing.


Explore our Executive Certificate in Marketing Analytics in Business today and discover how data can drive business success.

Marketing Analytics is a vital skill for business professionals, and our Executive Certificate program helps you master it. By leveraging data-driven insights, you'll gain a competitive edge in the job market. With this course, you'll learn to analyze complex data sets, develop predictive models, and create data-driven strategies that drive business growth. You'll also explore the latest tools and technologies, such as machine learning and cloud computing. Upon completion, you'll be equipped to take on senior roles in marketing, business development, or data science. Career prospects are vast, with opportunities in finance, retail, and more.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

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Data Mining for Business Decision Making •
Marketing Mix Modeling •
Predictive Analytics in Marketing •
Statistical Analysis for Marketing Research •
Text Analytics for Customer Insights •
Big Data Analytics for Business Strategy •
Machine Learning in Marketing Automation •
Data Visualization for Marketing Communication •
Marketing ROI Analysis and Optimization •
Advanced Statistical Techniques in Marketing

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Executive Certificate in Marketing Analytics in Business

The Executive Certificate in Marketing Analytics in Business is a specialized program designed for professionals looking to enhance their skills in marketing analytics. This program focuses on providing learners with the knowledge and tools necessary to analyze and interpret marketing data, making informed decisions that drive business growth. The learning outcomes of this program include understanding marketing analytics concepts, developing data analysis and interpretation skills, and applying marketing analytics techniques to real-world business problems. Learners will also gain expertise in using marketing analytics tools and technologies, such as data visualization and machine learning algorithms. The duration of the Executive Certificate in Marketing Analytics in Business varies depending on the institution offering the program, but it typically takes several months to complete. This program is ideal for working professionals who want to upskill and reskill in marketing analytics without taking a break from their careers. The industry relevance of this program is high, as marketing analytics is a critical function in many businesses today. Companies are looking for professionals who can collect, analyze, and interpret large datasets to inform marketing strategies and improve business outcomes. By completing this program, learners can demonstrate their expertise in marketing analytics and increase their job prospects in this field. The Executive Certificate in Marketing Analytics in Business is a valuable asset for professionals looking to advance their careers in marketing and business. It provides a comprehensive understanding of marketing analytics concepts, tools, and techniques, and equips learners with the skills necessary to drive business growth through data-driven decision making.

Why this course?

Executive Certificate in Marketing Analytics is a highly sought-after credential in today's data-driven business landscape. According to a survey by the Chartered Institute of Marketing (CIM), 85% of marketers in the UK believe that data analysis is crucial for making informed business decisions. Moreover, a report by the Market Research Society (MRS) states that 70% of marketers in the UK are using data analytics to measure the effectiveness of their marketing campaigns.
Statistics Percentage
Marketers in the UK who believe data analysis is crucial for business decisions 85%
Marketers in the UK who use data analytics to measure marketing campaign effectiveness 70%

Who should enrol in Executive Certificate in Marketing Analytics in Business?

Marketing Analytics Ideal Audience
Professionals seeking to upskill in data-driven marketing Typically include:
Marketing managers and executives With 2-5 years of experience in marketing, looking to enhance their skills in analytics and data interpretation.
Business analysts and strategists Who want to apply data insights to drive business growth, with a focus on the UK's £1.4 trillion marketing industry.
Digital marketing specialists Seeking to integrate marketing analytics into their existing digital marketing roles, with 1-3 years of experience.