Executive Certificate in Marketing Analytics and Brand Performance

Sunday, 15 February 2026 21:30:57

International applicants and their qualifications are accepted

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Overview

Overview

Marketing Analytics and Brand Performance


Unlock the power of data-driven decision making with our Executive Certificate in Marketing Analytics and Brand Performance.


Designed for senior marketing professionals, this program equips you with the skills to measure, analyze, and optimize brand performance using advanced analytics tools and techniques.


Some of the key topics covered include: data visualization, statistical modeling, and customer segmentation.

Gain a deeper understanding of how to leverage data to drive business growth, improve customer engagement, and stay ahead of the competition.


Take the first step towards becoming a data-driven marketing leader and explore our Executive Certificate in Marketing Analytics and Brand Performance today.

Marketing Analytics is the backbone of any successful business strategy. Our Executive Certificate in Marketing Analytics and Brand Performance equips you with the skills to unlock data-driven insights, drive informed decision-making, and boost brand performance. By mastering marketing analytics, you'll gain a competitive edge in the job market, with career prospects in data science, business intelligence, and marketing leadership. Unique features of the course include hands-on experience with industry-leading tools, expert mentorship, and a network of like-minded professionals. With marketing analytics expertise, you'll be able to measure campaign effectiveness, optimize marketing mix, and drive business growth.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

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Data Analysis for Marketing Decision Making •
Marketing Mix Modeling •
Brand Performance Metrics and KPIs •
Customer Segmentation and Profiling •
Predictive Analytics for Marketing •
Data Visualization for Marketing Insights •
Marketing Attribution Modeling •
Social Media Analytics and Measurement •
Web Analytics and Conversion Rate Optimization •
Marketing ROI and Return on Investment

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Executive Certificate in Marketing Analytics and Brand Performance

The Executive Certificate in Marketing Analytics and Brand Performance is a specialized program designed for marketing professionals who want to enhance their skills in data-driven decision making and brand performance analysis. This certificate program is typically offered over a period of 4-6 months, with a duration of approximately 12-16 weeks, allowing participants to balance their work and study commitments. The program is designed to be flexible and can be completed online, making it accessible to working professionals. Upon completion of the program, participants can expect to gain a range of skills and knowledge in marketing analytics and brand performance, including data analysis, market research, and performance measurement. They will also learn how to use tools such as Google Analytics, Excel, and SQL to analyze and interpret data. The program is highly relevant to the marketing industry, as companies are increasingly relying on data-driven insights to inform their marketing strategies. By acquiring skills in marketing analytics and brand performance, participants can help their organizations make data-driven decisions and improve their overall marketing performance. The Executive Certificate in Marketing Analytics and Brand Performance is also highly relevant to the digital marketing landscape, where data analytics plays a critical role in measuring campaign effectiveness and optimizing marketing strategies. Participants will learn how to use data analytics to measure brand performance, track customer behavior, and optimize marketing campaigns. Overall, the Executive Certificate in Marketing Analytics and Brand Performance is a valuable program for marketing professionals who want to enhance their skills in data-driven decision making and brand performance analysis. With its flexible duration and industry-relevant content, it is an excellent choice for working professionals looking to upskill and reskill in the marketing industry.

Why this course?

Executive Certificate in Marketing Analytics and Brand Performance is a highly sought-after credential in today's market, particularly in the UK. According to a survey by the Chartered Institute of Marketing (CIM), 75% of marketers in the UK believe that data-driven decision-making is crucial for business success. Moreover, a report by the Market Research Society (MRS) states that 60% of UK businesses use data analytics to inform their marketing strategies.
Statistic Percentage
Marketers who believe data-driven decision-making is crucial 75%
UK businesses that use data analytics to inform marketing strategies 60%

Who should enrol in Executive Certificate in Marketing Analytics and Brand Performance?

Ideal Audience for Executive Certificate in Marketing Analytics and Brand Performance Marketing professionals, brand managers, and business leaders in the UK looking to upskill in data-driven decision making, enhance their understanding of marketing analytics, and improve brand performance.
Key Characteristics: Professionals with at least 3-5 years of experience in marketing, brand management, or a related field, with a strong interest in data analysis and business acumen.
Industry Focus: Consumer goods, retail, finance, and professional services, with a focus on industries that rely heavily on data-driven marketing strategies.
Career Goals: To develop a deeper understanding of marketing analytics and its application in driving business growth, to enhance career prospects, and to stay ahead of the competition in a rapidly evolving marketing landscape.
UK-Specific Statistics: According to a report by the Institute of Marketing, 75% of UK marketers believe that data analysis is crucial to their decision-making process, while 60% of marketers in the UK report that they are struggling to measure the effectiveness of their marketing campaigns.