Executive Certificate in Marketing Analytics

Friday, 13 February 2026 07:54:45

International applicants and their qualifications are accepted

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Overview

Overview

Marketing Analytics

is a vital skill for business professionals seeking to drive data-driven decision making. This Executive Certificate program equips learners with the tools and techniques necessary to analyze complex data sets and extract actionable insights.
Some of the key topics covered include data visualization, statistical modeling, and machine learning algorithms. By mastering these skills, learners can unlock business growth and stay ahead of the competition.
The program is designed for executives and professionals looking to enhance their analytical capabilities and drive business results. With a focus on practical application, learners will gain the skills needed to measure marketing performance and optimize campaigns.

Take the first step towards unlocking your full potential in marketing analytics

and explore this Executive Certificate program further.

Marketing Analytics is a vital skill in today's data-driven business landscape. The Executive Certificate in Marketing Analytics equips professionals with the tools and expertise to extract insights from complex data sets, drive informed decision-making, and boost organizational performance. By mastering marketing analytics, participants can marketing analytics skills to drive business growth and stay ahead of the competition. This comprehensive program covers key concepts, including data visualization, statistical modeling, and machine learning, with a focus on practical applications. With marketing analytics expertise, career prospects expand to senior roles, such as Director of Marketing Analytics, or entrepreneurial ventures.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
Data Preprocessing for Marketing Analytics •
Regression Analysis in Marketing •
Marketing Mix Modeling •
Customer Segmentation using Clustering •
Predictive Modeling for Customer Churn •
A/B Testing and Experimentation •
Text Analytics for Social Media •
Web Analytics and Tracking •
Data Visualization for Business Insights •
Marketing Attribution Modeling

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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    •

Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Executive Certificate in Marketing Analytics

The Executive Certificate in Marketing Analytics is a specialized program designed for professionals looking to enhance their skills in data-driven marketing decision-making.
This program focuses on teaching students how to collect, analyze, and interpret large datasets to gain valuable insights that can inform marketing strategies and improve business outcomes.
By the end of the program, students will be able to apply marketing analytics techniques to drive business growth and stay ahead of the competition in today's digital landscape.
The learning outcomes of the Executive Certificate in Marketing Analytics include the ability to design and implement marketing analytics projects, analyze and interpret complex data sets, and communicate findings effectively to stakeholders.
The program is typically completed in 6-12 months and consists of online courses, with some on-site sessions for hands-on training and networking opportunities.
The duration of the program can vary depending on the institution offering it, but most programs are designed to be flexible and accommodating to working professionals.
The Executive Certificate in Marketing Analytics is highly relevant to the marketing industry, as companies are increasingly relying on data-driven decision-making to drive business success.
Marketing analytics is a key skill for any marketing professional looking to advance their career or take on new challenges, and this program provides students with the skills and knowledge needed to succeed in this field.
By completing the Executive Certificate in Marketing Analytics, students can expect to see improvements in their ability to measure marketing performance, optimize marketing campaigns, and drive business growth through data-driven decision-making.
The program is designed to be accessible to professionals from a variety of backgrounds, including marketing, business, and data science.
The Executive Certificate in Marketing Analytics is a valuable addition to any marketing professional's skillset, providing the skills and knowledge needed to succeed in today's fast-paced and data-driven marketing landscape.

Why this course?

Executive Certificate in Marketing Analytics holds immense significance in today's market, where data-driven decision-making has become the norm. According to a survey by the Chartered Institute of Marketing (CIM), 85% of marketers in the UK consider data analysis to be a key skill for success. Moreover, a report by the Institute of Practitioners in Advertising (IPA) states that 70% of marketers believe that data analytics will be more important than creative skills in the next five years.
Key Statistics Percentage
Marketers who consider data analysis a key skill 85%
Marketers who believe data analytics will be more important than creative skills 70%

Who should enrol in Executive Certificate in Marketing Analytics?

Marketing Analytics Ideal Audience
Professionals seeking to upskill in data-driven marketing Individuals with a background in marketing, business, or a related field, looking to enhance their skills in data analysis and interpretation.
Business owners and managers looking to improve marketing ROI Those responsible for marketing budgets, seeking to optimize their spend and measure the effectiveness of their campaigns.
Marketing and analytics professionals seeking advanced skills Experienced marketers looking to transition into analytics roles, or those seeking to specialize in a particular area of marketing analytics.
UK-based professionals, with a focus on the £1.2 trillion marketing industry Individuals based in the UK, with a strong understanding of the local market and its unique challenges, such as the General Data Protection Regulation (GDPR) and Brexit.