Executive Certificate in Market Segmentation and Targeting

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International applicants and their qualifications are accepted

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Overview

Overview

Market Segmentation and Targeting

is a crucial business strategy that helps organizations identify and cater to specific customer groups. This Executive Certificate program is designed for marketing professionals and business leaders who want to enhance their skills in segmenting and targeting markets effectively.

By understanding customer needs and preferences, businesses can create tailored marketing campaigns that drive sales and revenue growth. The program covers key concepts such as market research, customer profiling, and segmentation techniques, as well as strategies for targeting and positioning products or services in the market.

Through a combination of lectures, case studies, and group discussions, learners will gain hands-on experience in applying market segmentation and targeting principles to real-world business scenarios. Upon completion, they will be equipped with the knowledge and skills to analyze market data, identify opportunities, and develop effective marketing strategies.

Whether you're looking to launch a new product or expand into a new market, this Executive Certificate in Market Segmentation and Targeting can help you achieve your business goals. So why wait? Explore this program further and discover how you can unlock the full potential of market segmentation and targeting for your organization.

Market Segmentation and Targeting is a crucial skill for business professionals, enabling them to identify and cater to specific customer groups, maximizing revenue and market share. This Executive Certificate program teaches you how to analyze customer data, develop effective segmentation strategies, and create targeted marketing campaigns. By gaining expertise in market segmentation and targeting, you'll enhance your career prospects in marketing, sales, and business development. Key benefits include improved customer engagement, increased brand loyalty, and enhanced decision-making capabilities. Unique features of the course include real-world case studies, interactive simulations, and access to industry experts.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
Market Segmentation Definition and Importance •
Types of Market Segmentation: Demographic, Geographic, Psychographic, Behavioral •
Market Segmentation Techniques: Cluster Analysis, Segmenting and Targeting, Market Basket Analysis •
Primary Market Segmentation: Identifying and Analyzing Customer Needs •
Secondary Market Segmentation: Using Secondary Data to Analyze Customer Behavior •
Tertiary Market Segmentation: Using Third-Party Data to Analyze Customer Behavior •
Market Targeting Strategies: Penetration, Concentration, Market Development, Diversification •
Market Targeting Techniques: Positioning, Branding, Advertising, Promotional Mix •
Market Segmentation and Targeting Tools: SWOT Analysis, PESTEL Analysis, Porter's Five Forces •
Market Segmentation and Targeting in Digital Marketing: Social Media, Email Marketing, Search Engine Optimization

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Executive Certificate in Market Segmentation and Targeting

The Executive Certificate in Market Segmentation and Targeting is a specialized program designed for professionals seeking to enhance their skills in identifying and catering to specific market segments.
This certificate program focuses on teaching participants how to conduct market research, analyze customer data, and develop effective marketing strategies tailored to specific target audiences.
Upon completion of the program, participants will be able to apply their knowledge of market segmentation and targeting to drive business growth and improve marketing efficiency.
The duration of the Executive Certificate in Market Segmentation and Targeting typically ranges from 6-12 months, depending on the institution offering the program and the participant's prior experience.
The program is highly relevant to professionals working in marketing, sales, and business development, as it provides them with the skills and knowledge needed to stay competitive in today's fast-paced market environment.
By acquiring the skills and expertise required for market segmentation and targeting, participants can improve their organization's ability to identify and capitalize on new business opportunities, increase customer engagement, and ultimately drive revenue growth.
The Executive Certificate in Market Segmentation and Targeting is offered by various institutions worldwide, including top-ranked business schools and universities, making it accessible to professionals from diverse backgrounds and industries.
This program is particularly useful for professionals seeking to transition into marketing or sales roles, or for those looking to enhance their existing skills and knowledge in these areas.
The program's focus on practical application and real-world examples ensures that participants gain hands-on experience in market segmentation and targeting, preparing them for success in their careers.
By investing in the Executive Certificate in Market Segmentation and Targeting, professionals can gain a competitive edge in the job market, improve their organization's marketing performance, and drive business success.

Why this course?

Market segmentation and targeting are crucial for businesses to identify and cater to specific customer groups, increasing their chances of success in today's competitive market. According to a report by the Centre for Retail Research, the UK retail industry is expected to reach £3.9 trillion by 2025, with market segmentation playing a vital role in achieving this growth.
Segmentation Method Percentage of UK Retail Market
Demographic Segmentation 25%
Psychographic Segmentation 20%
Geographic Segmentation 15%
Behavioral Segmentation 40%

Who should enrol in Executive Certificate in Market Segmentation and Targeting?

Market Segmentation and Targeting Ideal Audience
Professionals seeking to enhance their skills in market analysis and customer profiling Individuals with a background in business, marketing, or a related field, particularly those working in the UK, where 70% of small businesses have fewer than 10 employees and 60% of consumers are more likely to switch brands due to a poor customer experience.
Marketing managers, brand managers, and product managers looking to improve their understanding of market trends and customer behavior Those with 2-5 years of experience in marketing or a related field, with a focus on those in the UK, where the average marketing budget is £3.5 million and 80% of marketers believe that data-driven decision-making is crucial to business success.
Business owners and entrepreneurs seeking to develop a deeper understanding of their target audience and create effective marketing strategies Those with limited experience in marketing or market analysis, particularly those in the UK, where 40% of small business owners believe that they lack the necessary skills to compete in the market.