Executive Certificate in Market Research Techniques for Businesses

Wednesday, 17 September 2025 07:12:33

International applicants and their qualifications are accepted

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Overview

Overview

Market Research Techniques

is designed for business professionals seeking to enhance their analytical skills and drive informed decision-making. This Executive Certificate program focuses on equipping learners with the tools and knowledge necessary to conduct effective market research, analyze data, and interpret results.
Some of the key topics covered in the program include: market analysis, customer segmentation, survey design, data analysis, and reporting. These skills are essential for businesses looking to stay competitive in today's fast-paced market landscape.
By completing this Executive Certificate program, learners will gain a deeper understanding of market research techniques and be able to apply them in their own organizations. Whether you're looking to launch a new product or expand into new markets, this program will provide you with the insights and expertise needed to succeed.
So why wait? Explore the Executive Certificate in Market Research Techniques for Businesses today and take the first step towards making data-driven decisions that drive business growth.

Market Research Techniques are crucial for businesses to make informed decisions. Our Executive Certificate program equips you with the skills to analyze data, identify trends, and drive growth. By learning from industry experts, you'll gain a deep understanding of market research techniques and their applications. The course covers market research methods, data analysis, and interpretation, as well as market analysis and competitive intelligence. With this certification, you'll enhance your career prospects in business, management, and consulting. You'll also develop valuable skills in data-driven decision making and business strategy development.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
Market Research Fundamentals •
Research Design and Methodologies •
Data Collection Techniques •
Data Analysis and Interpretation •
Statistical Analysis for Business Decision Making •
Qualitative Research Methods •
Quantitative Research Methods •
Survey Design and Development •
Market Segmentation and Targeting •
Consumer Behavior and Psychology

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Executive Certificate in Market Research Techniques for Businesses

The Executive Certificate in Market Research Techniques for Businesses is a specialized program designed to equip senior executives with the skills and knowledge required to analyze and interpret market data, identify trends, and make informed business decisions.
Upon completion of the program, participants can expect to gain a comprehensive understanding of market research techniques, including data collection methods, statistical analysis, and market segmentation.
The program is typically offered over a period of 6-12 months, with a flexible learning schedule that allows participants to balance their studies with their existing work commitments.
The Executive Certificate in Market Research Techniques for Businesses is highly relevant to businesses operating in today's fast-paced and competitive market environment, where data-driven decision-making is becoming increasingly important.
By acquiring the skills and knowledge required to conduct effective market research, businesses can gain a competitive edge, improve their market share, and drive revenue growth.
The program is designed to be industry-relevant, with a focus on the latest market research techniques and tools, including social media analytics, customer feedback analysis, and big data visualization.
Participants will have the opportunity to apply their knowledge and skills in a real-world setting, working on case studies and projects that are relevant to their own business or industry.
The Executive Certificate in Market Research Techniques for Businesses is a valuable addition to any business leader's skillset, providing a competitive edge and a deeper understanding of the market in which they operate.

Why this course?

Executive Certificate in Market Research Techniques is a highly sought-after credential for businesses in today's market. According to a survey by the Market Research Society, 75% of UK businesses use market research to inform their decision-making processes. Moreover, 60% of UK companies believe that market research is essential for staying competitive in the market.
Statistic Percentage
Businesses using market research 75%
Importance of market research for staying competitive 60%

Who should enrol in Executive Certificate in Market Research Techniques for Businesses ?

Ideal Audience for Executive Certificate in Market Research Techniques for Businesses Business owners, marketing managers, and executives seeking to enhance their market research skills to make informed decisions in a competitive UK market, where 70% of businesses report using market research to inform their strategies (Source: CMI).
Key Characteristics: Professionals with at least 3 years of experience in marketing, sales, or a related field, with a strong interest in data-driven decision making and a desire to stay ahead of the curve in the UK's rapidly evolving market landscape.
Career Goals: To develop a deeper understanding of market research techniques, improve data analysis skills, and apply this knowledge to drive business growth and competitiveness in the UK market, where businesses with strong market research capabilities are more likely to achieve success (Source: KPMG).
Prerequisites: No prior knowledge of market research is required, but a basic understanding of statistics and data analysis is beneficial. Participants will receive comprehensive training and support throughout the program.