Executive Certificate in MBA Marketing Analytics

Friday, 13 February 2026 08:13:49

International applicants and their qualifications are accepted

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Overview

Overview

Marketing Analytics

is a vital component of business strategy, helping organizations make data-driven decisions. The Executive Certificate in MBA Marketing Analytics is designed for marketing professionals and business leaders who want to enhance their skills in analyzing and interpreting marketing data.

With this program, you'll learn to apply advanced analytics techniques to drive business growth and improve marketing performance.

Through a combination of coursework and real-world projects, you'll develop expertise in areas such as data mining, predictive modeling, and marketing mix optimization.

By the end of the program, you'll be equipped to measure marketing effectiveness, optimize campaigns, and make data-informed decisions.

Take the first step towards becoming a marketing analytics expert and explore this program further to learn more about how it can help you achieve your career goals.

MBA Marketing Analytics is a transformative program that equips you with the skills to drive business growth through data-driven decision making. By combining marketing expertise with advanced analytics tools, you'll gain a competitive edge in the job market. Key benefits include data-driven insights and strategic marketing planning. Career prospects are vast, with opportunities in marketing management and business analysis. Unique features include a practical project-based approach and access to industry-leading software. Develop your skills in machine learning, statistical modeling, and data visualization to succeed in this in-demand field.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

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Marketing Mix Modeling •
Data Mining for Marketing •
Predictive Analytics in Marketing •
Customer Segmentation Analysis •
Marketing ROI Analysis •
Social Media Analytics •
Web Analytics and Tracking •
Big Data Analytics for Marketing •
Marketing Automation and Optimization •
Marketing Metrics and KPIs

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Executive Certificate in MBA Marketing Analytics

The Executive Certificate in MBA Marketing Analytics is a specialized program designed for working professionals who want to enhance their marketing skills with data-driven insights.
This program focuses on teaching students how to collect, analyze, and interpret large datasets to inform marketing strategies and drive business growth.
Learning outcomes of the program include developing skills in marketing analytics, data visualization, and statistical modeling, as well as understanding consumer behavior and market trends.
The program is typically completed in 6-12 months and consists of online courses, with some on-campus sessions for hands-on training and networking opportunities.
Industry relevance is high, as companies are increasingly relying on data analytics to make informed marketing decisions and stay competitive in the market.
Marketing analytics is a key function in many organizations, and professionals with this certification can expect to be in high demand, particularly in industries such as finance, retail, and healthcare.
The program is designed to be flexible, allowing students to balance their work and personal responsibilities while pursuing their education.
Upon completion, graduates can expect to earn a competitive salary, with median salaries ranging from $80,000 to over $120,000 depending on the industry and location.
Overall, the Executive Certificate in MBA Marketing Analytics is an excellent choice for professionals looking to upskill and reskill in a rapidly changing business landscape.

Why this course?

Executive Certificate in MBA Marketing Analytics holds immense significance in today's market, particularly in the UK. The demand for data-driven decision-making has skyrocketed, and marketing professionals need to be equipped with the skills to analyze and interpret complex data sets. According to a report by the Chartered Institute of Marketing, 75% of marketers in the UK use data analytics to inform their strategies, highlighting the growing importance of marketing analytics.
Year Number of Marketers Using Data Analytics
2018 45%
2019 55%
2020 65%
2021 75%

Who should enrol in Executive Certificate in MBA Marketing Analytics?

Ideal Audience for Executive Certificate in MBA Marketing Analytics Marketing professionals, business leaders, and entrepreneurs seeking to enhance their skills in data-driven decision making, particularly in the UK where 71% of businesses use data analytics to inform their marketing strategies (Source: CMO Council), and 63% of marketers in the UK report an increase in demand for data scientists and analysts (Source: LinkedIn).
Key Characteristics: Professionals with at least 5 years of experience in marketing, business, or a related field, with a strong interest in data analysis and business acumen, and a desire to stay ahead of the curve in the rapidly evolving marketing landscape.
Career Goals: To develop a deeper understanding of marketing analytics and its application in business, to enhance career prospects, and to increase earning potential, with the UK's average salary for a marketing manager standing at £55,000 per annum (Source: Glassdoor).
Prerequisites: A bachelor's degree in a relevant field, proficiency in Microsoft Office, and basic knowledge of statistics and data analysis concepts.