Executive Certificate in MBA - Consumer Behaviour

Wednesday, 11 February 2026 21:06:10

International applicants and their qualifications are accepted

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Overview

Overview

Consumer Behaviour

is a vital aspect of business strategy, and this Executive Certificate in MBA - Consumer Behaviour is designed to equip you with the knowledge and skills to understand and influence consumer decision-making.

Learn how to analyze consumer behaviour, identify market trends, and develop effective marketing strategies that drive business growth.

Gain insights into consumer psychology, buying behaviour, and market research methods to make informed business decisions.

Develop your skills in data analysis, market segmentation, and competitive analysis to stay ahead in the competitive market.

Whether you're a marketing professional or an entrepreneur, this Executive Certificate in MBA - Consumer Behaviour will help you unlock the secrets of consumer behaviour and drive business success.

Explore this programme further and discover how you can apply your knowledge to drive business growth and stay ahead in the market.

Consumer Behaviour is at the heart of this Executive Certificate in MBA, equipping you with the skills to understand and influence consumer decision-making. This course offers key benefits such as enhanced market analysis, improved product development, and increased sales forecasting. With a focus on consumer insights, you'll learn to analyze market trends, identify target audiences, and create effective marketing strategies. Career prospects are vast, with opportunities in marketing, sales, and product management. Unique features include interactive case studies, expert guest lectures, and a focus on digital marketing and data-driven decision-making.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Consumer Behaviour and Decision Making • Marketing Research Methods and Statistics • Consumer Psychology and Motivation • Brand Management and Brand Equity • Market Segmentation and Targeting • Product Development and Life Cycle • Pricing Strategies and Tactics • Advertising and Promotional Mix • Consumer Behaviour in Digital Age • International Consumer Behaviour

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Executive Certificate in MBA - Consumer Behaviour

The Executive Certificate in MBA - Consumer Behaviour is a specialized program designed for working professionals who want to enhance their knowledge of consumer behaviour and its application in business. This program is typically offered by top business schools and institutions, and its learning outcomes focus on equipping participants with the skills to analyze consumer behaviour, develop effective marketing strategies, and drive business growth. The duration of the program varies depending on the institution, but it usually ranges from 6 to 12 months, with a mix of online and offline classes. The program covers various topics such as consumer research methods, segmentation, targeting, and positioning, as well as branding, product development, and pricing strategies. Industry relevance is high for this program, as consumer behaviour plays a critical role in shaping business decisions and driving revenue growth. The program is designed to be flexible, allowing participants to balance their work and personal responsibilities while pursuing their MBA. Upon completion, participants can expect to gain a deeper understanding of consumer behaviour and its application in business, as well as develop the skills to analyze and interpret consumer data. The Executive Certificate in MBA - Consumer Behaviour is a valuable addition to any professional's skillset, particularly in industries such as marketing, sales, and product management. This program is ideal for working professionals who want to advance their careers or start their own businesses, and its learning outcomes are highly relevant to the current job market. By completing this program, participants can expect to increase their earning potential, improve their career prospects, and drive business growth through a deeper understanding of consumer behaviour.

Why this course?

Consumer Behaviour is a vital aspect of the MBA curriculum, particularly in today's market where consumer preferences and buying habits are constantly evolving. According to a survey by the Centre for Retail Research, the UK retail industry is expected to reach £3.9 trillion by 2025, with consumer behaviour playing a significant role in driving this growth.
Year Consumer Spending
2020 £2.5 trillion
2021 £2.7 trillion
2022 £3.1 trillion
2023 £3.4 trillion
2024 £3.7 trillion
2025 £3.9 trillion

Who should enrol in Executive Certificate in MBA - Consumer Behaviour?

Consumer Behaviour Ideal Learners
Professionals seeking to enhance their understanding of consumer psychology and decision-making processes Individuals working in industries such as marketing, sales, and product development, with a focus on the UK's £2.2 trillion consumer market (Source: Office for National Statistics)
Business owners looking to improve their understanding of consumer needs and preferences Entrepreneurs and small business owners in the UK, with 62% of the population aged 16-64 having a part-time job or being self-employed (Source: ONS)
Marketing and sales professionals seeking to stay ahead of the competition Marketing and sales professionals in the UK, with 71% of businesses using data and analytics to inform their marketing strategies (Source: CMO Council)