Executive Certificate in Health Services Marketing and Strategic Planning

Thursday, 19 February 2026 10:54:19

International applicants and their qualifications are accepted

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Overview

Overview

Health Services Marketing and Strategic Planning


Transform your career in healthcare with this Executive Certificate.
This program is designed for healthcare professionals who want to develop strategic marketing skills to drive growth and improve patient outcomes.
You'll learn how to analyze market trends, develop effective marketing strategies, and measure their impact on your organization.
Some of the key topics covered include: market research, competitive analysis, brand management, and digital marketing.
By the end of this program, you'll be equipped with the knowledge and skills to drive business growth and improve patient care.
Explore this Executive Certificate in Health Services Marketing and Strategic Planning to take your career to the next level.

Health Services Marketing and Strategic Planning is a comprehensive Executive Certificate program designed to equip healthcare professionals with the skills to drive growth and success in the industry. This program offers strategic planning and marketing expertise, enabling participants to develop and implement effective marketing strategies that improve patient outcomes and revenue growth. With a focus on health services marketing, participants will learn how to analyze market trends, create targeted campaigns, and measure ROI. Upon completion, participants can expect career advancement opportunities in leadership roles, with median salaries ranging from $120,000 to over $200,000.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

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Healthcare Marketing Mix •
Target Market Analysis •
Competitor Analysis •
Healthcare Branding •
Market Research Methods •
Healthcare Marketing Strategy •
Strategic Planning in Healthcare •
Healthcare Marketing Metrics •
Healthcare Market Trends •
Healthcare Brand Management

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Executive Certificate in Health Services Marketing and Strategic Planning

The Executive Certificate in Health Services Marketing and Strategic Planning is a specialized program designed for healthcare professionals and executives who want to develop their skills in marketing and strategic planning for health services. This program is designed to equip learners with the knowledge and skills necessary to develop and implement effective marketing and strategic plans for health services, with a focus on the healthcare industry.
By the end of the program, learners will be able to analyze market trends, develop marketing strategies, and create business plans that drive growth and profitability in the healthcare sector.
The program covers a range of topics, including health services marketing, market research, competitive analysis, brand management, and strategic planning.
Learners will also gain practical experience through case studies, group projects, and presentations, which will help them apply their knowledge and skills in real-world settings.
The program is delivered through a combination of online and offline learning, with flexible scheduling to accommodate the needs of working professionals.
The duration of the program is typically 6-12 months, depending on the learner's prior experience and the pace of their studies.
Upon completion of the program, learners will receive an Executive Certificate in Health Services Marketing and Strategic Planning, which can be used to enhance their career prospects and advance their careers in the healthcare industry.
The program is highly relevant to the healthcare industry, as it provides learners with the skills and knowledge necessary to develop and implement effective marketing and strategic plans that drive growth and profitability.
Healthcare organizations are increasingly looking for professionals who can develop and implement marketing and strategic plans that align with their business objectives, making this program highly relevant to the current job market.
By completing this program, learners can demonstrate their expertise in health services marketing and strategic planning, and can take on leadership roles in their organizations or pursue careers in related fields such as healthcare management and consulting.

Why this course?

Executive Certificate in Health Services Marketing and Strategic Planning holds immense significance in today's market, particularly in the UK healthcare sector. According to a report by the National Health Service (NHS), the demand for healthcare services is expected to increase by 4.5% annually, resulting in a growing need for skilled professionals in health services marketing and strategic planning.
Year Growth Rate
2019-2020 3.2%
2020-2021 4.1%
2021-2022 4.5%

Who should enrol in Executive Certificate in Health Services Marketing and Strategic Planning?

Ideal Audience for Executive Certificate in Health Services Marketing and Strategic Planning Healthcare professionals seeking to enhance their skills in marketing and strategic planning, particularly those in leadership positions within the National Health Service (NHS) in the UK, where the demand for effective marketing and strategic planning is high due to the NHS's £122 billion budget (2020-21) and the need to improve health outcomes and patient satisfaction.
Key Characteristics: Professionals with at least 5 years of experience in healthcare management, marketing, or a related field, with a strong understanding of the healthcare industry, market trends, and strategic planning principles.
Career Goals: To develop the skills and knowledge necessary to drive business growth, improve health outcomes, and enhance patient satisfaction in the UK healthcare sector, with a focus on marketing, strategic planning, and leadership.
Target Organizations: NHS trusts, private healthcare providers, and healthcare-related businesses in the UK, as well as other organizations seeking to improve their marketing and strategic planning capabilities in the healthcare sector.