Executive Certificate in Extended Marketing Mix for Competitive Advantage

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International applicants and their qualifications are accepted

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Overview

Overview

Extended Marketing Mix for Competitive Advantage


Develop a winning strategy with our Executive Certificate in Extended Marketing Mix for Competitive Advantage, designed for ambitious marketing professionals.


Gain a deeper understanding of the marketing mix and its application in today's fast-paced business environment.


Some of the key topics covered include: market research, segmentation, targeting, and positioning, as well as digital marketing channels and analytics.

Learn how to analyze customer behavior, develop effective marketing campaigns, and measure their impact on business outcomes.


Acquire the skills and knowledge needed to stay ahead of the competition and drive business growth.


Take the first step towards a more competitive edge with our Executive Certificate in Extended Marketing Mix for Competitive Advantage.

Extended Marketing Mix is a game-changing approach to gain a competitive edge in today's fast-paced market. This Executive Certificate program equips you with the skills to develop a winning marketing strategy that drives business growth and profitability. By mastering the Extended Marketing Mix, you'll learn to analyze customer needs, create targeted campaigns, and measure ROI. With this certification, you'll enjoy career advancement opportunities and increased earning potential. Unique features include interactive case studies, expert guest lectures, and a personalized mentorship program. Enhance your marketing skills and take your career to the next level with Extended Marketing Mix.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Market Research and Analysis for Competitive Advantage •
• Understanding Customer Needs and Preferences •
• Developing a Unique Value Proposition (UVP) •
• Branding and Positioning Strategies •
• Pricing Strategies for Competitive Advantage •
• Product Development and Life Cycle Management •
• Distribution Channels and Logistics Management •
• Digital Marketing and Social Media •
• Data-Driven Decision Making and Analytics •
• Measuring and Managing Marketing Performance

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Executive Certificate in Extended Marketing Mix for Competitive Advantage

The Executive Certificate in Extended Marketing Mix for Competitive Advantage is a specialized program designed for senior executives and marketing professionals who want to enhance their skills in creating a winning marketing strategy. This certificate program focuses on the extended marketing mix, which includes the traditional four Ps (product, price, promotion, and place) as well as people, process, and physical evidence. By learning about these additional elements, participants can develop a more comprehensive understanding of how to create a competitive advantage in their industry. The program is typically offered over a period of 6-12 months, with a combination of online and offline learning activities. Participants can expect to spend around 10-15 hours per week on coursework, assignments, and project work. The program is designed to be flexible and accommodating, allowing participants to balance their learning with their existing work commitments. The Executive Certificate in Extended Marketing Mix for Competitive Advantage is highly relevant to the marketing industry, particularly in today's fast-paced and competitive business environment. By learning how to create a winning marketing strategy, participants can gain a competitive edge and improve their organization's bottom line. The program is also relevant to other industries, such as retail, finance, and healthcare, where marketing plays a critical role in driving business success. Upon completion of the program, participants can expect to gain a range of skills and knowledge, including the ability to analyze market trends and competitor activity, develop effective marketing strategies, and measure the impact of marketing efforts. They will also have the opportunity to network with other marketing professionals and learn from industry experts. Overall, the Executive Certificate in Extended Marketing Mix for Competitive Advantage is a valuable investment for senior executives and marketing professionals who want to enhance their skills and stay ahead of the competition.

Why this course?

Extended Marketing Mix is a crucial concept in today's market, offering a competitive advantage to businesses. According to a survey by the Chartered Institute of Marketing (CIM), 75% of marketers in the UK consider the extended marketing mix to be essential for their business success (Source: CIM, 2022).
Extended Marketing Mix Components Percentage of Total Marketing Spend
Product 25%
Promotion 40%
Place 15%
People 20%

Who should enrol in Executive Certificate in Extended Marketing Mix for Competitive Advantage?

Ideal Audience for Executive Certificate in Extended Marketing Mix for Competitive Advantage Marketing professionals and executives in the UK looking to enhance their skills and stay ahead in the competitive market are the primary target audience for this certificate.
Key Characteristics: - Typically hold senior management or executive roles in marketing, sales, or related fields.
Industry Focus: - Primarily focused on the UK market, with an emphasis on understanding consumer behavior, market trends, and competitor analysis.
Career Goals: - To develop a deeper understanding of the extended marketing mix and its application in achieving competitive advantage.
Prerequisites: - A bachelor's degree in marketing, business, or a related field, with at least 3-5 years of work experience in a marketing or related role.