Executive Certificate in Extended Marketing Mix and Customer Satisfaction

Tuesday, 17 February 2026 17:52:24

International applicants and their qualifications are accepted

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Overview

Overview

Extended Marketing Mix and Customer Satisfaction


This Executive Certificate program is designed for marketing professionals seeking to enhance their skills in creating a winning marketing strategy that drives customer satisfaction.


By focusing on the extended marketing mix, learners will gain a deeper understanding of how to balance marketing tactics with customer needs, resulting in increased brand loyalty and retention.


Key Takeaways:

Develop a customer-centric approach to marketing.


Learn how to measure and optimize customer satisfaction.


Enhance your skills in creating a winning marketing strategy.


Improve your ability to drive business growth through customer satisfaction.


Take the first step towards becoming a customer satisfaction expert and explore this Executive Certificate program today!

Extended Marketing Mix is a comprehensive program that equips professionals with the skills to create a winning marketing strategy, focusing on customer satisfaction and loyalty. By mastering the extended marketing mix, participants will gain a deeper understanding of how to analyze customer needs, develop targeted marketing campaigns, and measure their effectiveness. This extended marketing mix course offers career advancement opportunities and increased earning potential in the marketing field. Unique features include interactive case studies, expert guest lectures, and a personalized project to apply learned concepts. Upon completion, participants will be equipped to drive business growth through customer-centric marketing strategies.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Market Research and Analysis •
• Brand Management and Positioning •
• Pricing Strategies and Tactics •
• Advertising and Promotional Mix •
• Digital Marketing and E-commerce •
• Customer Relationship Management •
• Customer Satisfaction and Retention •
• Data-Driven Decision Making •
• Market Segmentation and Targeting

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Executive Certificate in Extended Marketing Mix and Customer Satisfaction

The Executive Certificate in Extended Marketing Mix and Customer Satisfaction is a specialized program designed for professionals seeking to enhance their marketing skills and improve customer satisfaction in today's competitive business landscape.
This certificate program focuses on the extended marketing mix, which includes the 4 Ps of marketing (product, price, place, and promotion), as well as other key elements such as customer satisfaction, market research, and data analysis.
Through this program, learners will gain a deeper understanding of how to create a comprehensive marketing strategy that meets the needs of customers and drives business success.
The program is typically completed in 6-12 months and consists of online courses, workshops, and projects that allow learners to apply their knowledge in real-world settings.
The Executive Certificate in Extended Marketing Mix and Customer Satisfaction is highly relevant to professionals working in industries such as retail, hospitality, and finance, where customer satisfaction and loyalty are critical to business success.
By completing this program, learners can expect to gain skills and knowledge in areas such as market research, customer segmentation, and loyalty program development, as well as the ability to analyze customer data and make data-driven marketing decisions.
The program is designed to be flexible and accessible, with online courses and flexible scheduling options that allow learners to balance their studies with their work and personal responsibilities.
Overall, the Executive Certificate in Extended Marketing Mix and Customer Satisfaction is an excellent choice for professionals looking to enhance their marketing skills and improve customer satisfaction in today's fast-paced business environment.
This program is ideal for executives, managers, and professionals who want to stay ahead of the curve and drive business success through effective marketing strategies and customer satisfaction initiatives.
By investing in this program, learners can expect to see significant improvements in their marketing skills, customer satisfaction, and overall business performance.

Why this course?

Extended Marketing Mix and Customer Satisfaction are crucial components in today's market, with the UK being no exception. According to a survey by the Chartered Institute of Marketing, 85% of UK businesses believe that customer satisfaction is essential for long-term success. Moreover, a study by the Centre for Retail Research found that 70% of UK consumers are more likely to switch to a competitor if their expectations are not met.
Year Customer Satisfaction
2015 73.2%
2016 74.5%
2017 75.1%
2018 75.6%
2019 76.2%
2020 76.5%

Who should enrol in Executive Certificate in Extended Marketing Mix and Customer Satisfaction?

Ideal Audience for Executive Certificate in Extended Marketing Mix and Customer Satisfaction This programme is designed for ambitious marketing professionals in the UK, particularly those in senior roles, who want to enhance their skills in customer satisfaction and extend their marketing mix.
Key Characteristics: - Senior marketing managers and executives in the UK (65% hold a postgraduate qualification, source: Chartered Institute of Marketing)
Industry Focus: - Consumer goods, retail, and services sectors, where customer satisfaction is crucial for business success (UK retail sales reached £3.9 trillion in 2020, source: British Retail Consortium)
Learning Objectives: - Develop a deeper understanding of the extended marketing mix and its application in customer satisfaction (80% of UK businesses believe customer satisfaction is critical to long-term success, source: Customer Satisfaction Index)