Executive Certificate in Extended Marketing Mix and Customer Advocacy

Thursday, 19 February 2026 14:25:43

International applicants and their qualifications are accepted

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Overview

Overview

Extended Marketing Mix and Customer Advocacy


Develop a deeper understanding of the marketing mix and its impact on customer advocacy, enabling you to create effective strategies that drive business growth.


Some of the key topics covered in this program include:

Marketing strategy and planning, customer segmentation, brand management, and digital marketing. You will also learn how to build strong relationships with customers and create a loyal customer base.


By the end of this program, you will be able to:

Develop a customer-centric approach to marketing, create effective marketing campaigns, and measure their success. You will also learn how to leverage customer advocacy to drive business growth and increase customer loyalty.


Take the first step towards becoming a marketing expert in Extended Marketing Mix and Customer Advocacy. Explore this program further to learn more about how it can help you achieve your career goals.

Extended Marketing Mix and Customer Advocacy is a comprehensive program designed to equip professionals with the skills to create and execute effective marketing strategies that drive business growth. By focusing on the extended marketing mix, participants will learn how to analyze customer needs, develop targeted campaigns, and measure their impact. The course also emphasizes the importance of customer advocacy, teaching participants how to build strong relationships with customers and encourage loyalty. With this extended marketing mix and customer advocacy expertise, participants can expect improved career prospects, increased earning potential, and a competitive edge in the job market.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Customer Advocacy in Digital Marketing •
• Extended Marketing Mix Strategies •
• Brand Advocacy and Reputation Management •
• Customer Experience and Retention •
• Personalization and Segmentation Techniques •
• Data-Driven Decision Making in Marketing •
• Influencer Marketing and Partnerships •
• Measuring and Evaluating Marketing Effectiveness •
• Customer Journey Mapping and Analysis

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Executive Certificate in Extended Marketing Mix and Customer Advocacy

The Executive Certificate in Extended Marketing Mix and Customer Advocacy is a specialized program designed for marketing professionals who want to enhance their skills in creating and executing effective marketing strategies that drive customer advocacy.
This program focuses on teaching participants how to develop a deep understanding of their target audience, create personalized marketing experiences, and build strong relationships with customers to drive loyalty and advocacy.
The learning outcomes of this program include the ability to analyze customer data to inform marketing decisions, develop and execute customer-centric marketing strategies, and measure the effectiveness of marketing campaigns.
The duration of the program is typically 6-8 months, with a combination of online and in-person sessions, allowing participants to balance their work and personal responsibilities while learning new skills.
The industry relevance of this program is high, as companies are increasingly recognizing the importance of customer advocacy in driving long-term growth and success.
By completing this program, participants can expect to gain a competitive edge in the job market, increase their earning potential, and make a meaningful contribution to their organization's marketing efforts.
The program is designed for marketing professionals who want to take their careers to the next level, but may not have the time or resources to pursue a full degree program.
The Executive Certificate in Extended Marketing Mix and Customer Advocacy is a valuable investment for anyone looking to enhance their marketing skills and drive business results through customer advocacy.

Why this course?

Executive Certificate in Extended Marketing Mix and Customer Advocacy holds significant importance in today's market, particularly in the UK. According to a survey by the Chartered Institute of Marketing (CIM), 75% of marketers believe that customer experience is crucial for business success (Source: CIM, 2020). This highlights the need for marketers to adopt customer-centric strategies, which is a key focus of the Executive Certificate in Extended Marketing Mix and Customer Advocacy. Extended Marketing Mix involves considering multiple factors beyond the traditional 4Ps (product, price, promotion, and place) to create a more comprehensive marketing strategy. This approach is gaining traction in the UK, with 60% of marketers reporting an increase in the use of extended marketing mix tactics (Source: Marketing Week, 2019). Customer Advocacy is another critical aspect of the Executive Certificate, as it enables businesses to build strong relationships with their customers and encourage loyalty. In the UK, 80% of customers are more likely to recommend a product or service to others if they have had a positive experience (Source: Customer Experience Board, 2018).
UK Statistic Description
75% Marketers believe customer experience is crucial for business success.
60% Marketers report an increase in the use of extended marketing mix tactics.
80% Customers are more likely to recommend a product or service if they have had a positive experience.

Who should enrol in Executive Certificate in Extended Marketing Mix and Customer Advocacy ?

Ideal Audience for Executive Certificate in Extended Marketing Mix and Customer Advocacy This programme is designed for ambitious marketing professionals in the UK, particularly those in senior roles, who want to enhance their skills in customer-centric marketing strategies and advocacy.
Key Characteristics: - Senior marketing executives (CMOs, Marketing Directors) in the UK
Industry Focus: - Consumer goods and retail
Career Goals: - Develop customer advocacy strategies to drive brand loyalty and retention
Prerequisites: - 5+ years of marketing experience
Location: - UK-based, with online learning options available