Executive Certificate in Extended Marketing Mix Management

Monday, 15 September 2025 02:13:01

International applicants and their qualifications are accepted

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Overview

Overview

Extended Marketing Mix Management

is a specialized program designed for marketing professionals seeking to enhance their skills in managing the marketing mix. This marketing strategy focuses on developing a comprehensive approach to marketing, incorporating elements such as product, price, promotion, and place.

By studying Extended Marketing Mix Management, learners will gain a deeper understanding of how to analyze and optimize their marketing efforts, leading to improved brand performance and customer engagement.

Targeted at marketing professionals looking to advance their careers, this program covers topics such as market research, segmentation, targeting, and positioning, as well as digital marketing channels and data analysis.

Whether you're looking to transition into a leadership role or simply want to stay ahead of the curve in your marketing career, Extended Marketing Mix Management is an excellent choice.

Explore this program further and discover how you can take your marketing skills to the next level.

Marketing Mix Management is a strategic approach to drive business growth and success. This Executive Certificate program equips you with the skills to effectively manage the extended marketing mix, including market research, product development, pricing, and distribution. By mastering the art of marketing mix management, you'll gain a competitive edge in the market and unlock new career opportunities. Key benefits include enhanced decision-making, improved brand performance, and increased revenue. With a focus on practical application and real-world case studies, this course provides a unique learning experience. Career prospects are vast, with roles in marketing, management, and entrepreneurship.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Market Research and Analysis •
• Brand Management and Positioning •
• Product Development and Life Cycle Management •
• Pricing Strategy and Tactics •
• Advertising and Promotional Planning •
• Digital Marketing and E-commerce •
• Customer Relationship Management and Retention •
• Data-Driven Decision Making and Analytics •
• Global Marketing and Cultural Intelligence

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Executive Certificate in Extended Marketing Mix Management

The Executive Certificate in Extended Marketing Mix Management is a specialized program designed for marketing professionals and business leaders who want to enhance their skills in managing the marketing mix.
This certificate program focuses on teaching participants how to develop and implement effective marketing strategies that drive business growth and profitability.
Through a combination of online and offline learning, participants will gain a deeper understanding of the extended marketing mix, including market research, segmentation, targeting, and positioning, as well as digital marketing, branding, and customer relationship management.
The program is designed to be completed in 6-8 months, with participants having the flexibility to learn at their own pace.
The Executive Certificate in Extended Marketing Mix Management is highly relevant to the marketing industry, as it provides participants with the skills and knowledge needed to stay ahead of the competition and drive business success.
By completing this program, participants will be able to apply their knowledge and skills to real-world marketing challenges, making them more competitive in the job market.
The program is also highly relevant to industries such as retail, finance, and technology, where marketing plays a critical role in driving business growth and profitability.
Overall, the Executive Certificate in Extended Marketing Mix Management is an excellent choice for marketing professionals and business leaders who want to enhance their skills and stay ahead of the competition.

Why this course?

Extended Marketing Mix Management is a crucial aspect of modern marketing, particularly in the UK. According to a survey by the Chartered Institute of Marketing, 75% of marketers in the UK consider extended marketing mix management as a key strategy for achieving business objectives. The same survey revealed that 60% of marketers in the UK believe that extended marketing mix management is essential for staying competitive in the market.
UK Marketers' Perception of Extended Marketing Mix Management
75% Key strategy for achieving business objectives
60% Essential for staying competitive in the market

Who should enrol in Executive Certificate in Extended Marketing Mix Management?

Ideal Audience for Executive Certificate in Extended Marketing Mix Management This program is designed for ambitious marketing professionals and business leaders in the UK, with a focus on those in the C-suite or senior management roles.
Key Characteristics: - Typically have 5+ years of experience in marketing or a related field - Possess a strong understanding of the marketing mix and its application in various industries - Are looking to enhance their skills and knowledge in extended marketing mix management - Are based in the UK, with a focus on London and other major cities - Have a strong desire to advance their careers and take on more strategic roles
Benefits: - Gain a deeper understanding of the extended marketing mix and its application in the UK market - Develop the skills and knowledge needed to drive business growth and success - Network with like-minded professionals and establish valuable connections - Enhance your career prospects and take on more senior roles in the marketing function - Stay ahead of the competition and adapt to the ever-changing marketing landscape