Executive Certificate in Customer Lifetime Value and Strategic Marketing for Business Leaders

Thursday, 18 September 2025 15:31:08

International applicants and their qualifications are accepted

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Overview

Overview

Customer Lifetime Value (CLV) is a crucial concept for business leaders to grasp.

CLV measures the total value of a customer over their lifetime, helping organizations make informed decisions about marketing strategies and resource allocation.

Strategic Marketing plays a vital role in maximizing CLV, as it enables businesses to create targeted campaigns that drive customer engagement and loyalty.

Through this Executive Certificate program, learners will gain a deep understanding of CLV and strategic marketing principles, equipping them with the skills to analyze customer data, develop effective marketing strategies, and drive business growth.

By the end of the program, learners will be able to:

analyze customer data to determine CLV

develop targeted marketing campaigns to maximize CLV

make data-driven decisions to drive business growth

Join our Executive Certificate in Customer Lifetime Value and Strategic Marketing for Business Leaders to unlock the secrets of CLV and take your marketing strategy to the next level.

Customer Lifetime Value is the key to unlocking sustainable business growth. This Executive Certificate in Customer Lifetime Value and Strategic Marketing for Business Leaders empowers you to make data-driven decisions that drive revenue and profitability. By mastering the art of customer lifetime value analysis, you'll gain a deeper understanding of your customers' needs and preferences. With this knowledge, you'll be able to develop targeted marketing strategies that maximize ROI and minimize waste. Upon completion, you'll enjoy career prospects as a marketing leader or business strategist, with a competitive edge in the job market.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Customer Lifetime Value (CLV) Analysis
• Market Segmentation and Targeting
• Brand Positioning and Reputation Management
• Pricing Strategies for Maximum Profitability
• Customer Relationship Management (CRM) Systems
• Data-Driven Marketing Decision Making
• Digital Marketing Channels and Tactics
• Customer Retention and Loyalty Programs
• Market Research and Competitive Analysis
• Strategic Marketing Planning and Execution

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Executive Certificate in Customer Lifetime Value and Strategic Marketing for Business Leaders

The Executive Certificate in Customer Lifetime Value and Strategic Marketing for Business Leaders is a comprehensive program designed to equip senior executives with the knowledge and skills necessary to drive business growth and profitability through strategic marketing initiatives.
Through this program, participants will learn how to analyze customer data to gain a deeper understanding of customer lifetime value, identify opportunities to increase revenue, and develop targeted marketing strategies to achieve business objectives.
The program covers a range of topics, including customer segmentation, market research, brand management, and digital marketing, all of which are critical components of a successful customer lifetime value strategy.
By the end of the program, participants will be able to apply their knowledge and skills to develop and implement a customer lifetime value strategy that drives business growth and profitability.
The Executive Certificate in Customer Lifetime Value and Strategic Marketing for Business Leaders is a highly relevant program for business leaders in a variety of industries, including retail, finance, healthcare, and technology.
The program is designed to be completed in a short duration of 6-8 months, with a flexible schedule that allows participants to balance their work and personal responsibilities.
Upon completion of the program, participants will receive a certificate of completion and be eligible to join a network of business leaders who share similar interests and goals.
The Executive Certificate in Customer Lifetime Value and Strategic Marketing for Business Leaders is a valuable investment for business leaders who want to stay ahead of the competition and drive business growth through strategic marketing initiatives.

Why this course?

Customer Lifetime Value (CLV) and Strategic Marketing are crucial for business leaders in today's market. According to a study by the Centre for Retail Research, the average UK retail business has a customer lifetime value of £1,134, with 70% of retailers believing that CLV is a key factor in their decision-making process.
CLV by Age Group Percentage
0-24 12%
25-44 32%
45-64 30%
65+ 8%

Who should enrol in Executive Certificate in Customer Lifetime Value and Strategic Marketing for Business Leaders?

Ideal Audience for Executive Certificate in Customer Lifetime Value and Strategic Marketing Business leaders in the UK looking to boost revenue and growth through data-driven marketing strategies are the primary target audience for this certificate.
Key Characteristics: They are senior executives, typically CMOs, CEOs, or directors, responsible for driving business growth and revenue. They have a strong understanding of marketing principles and are eager to stay up-to-date with the latest trends and technologies.
Industry Focus: The certificate is particularly relevant for businesses operating in the UK, particularly those in the finance, retail, and technology sectors, where customer lifetime value and strategic marketing are critical to success.
Career Benefits: Upon completion of the certificate, business leaders can expect to gain a deeper understanding of customer lifetime value and strategic marketing, enabling them to make data-driven decisions, drive revenue growth, and stay ahead of the competition.