Executive Certificate in Crisis Marketing Management

Saturday, 23 August 2025 12:11:51

International applicants and their qualifications are accepted

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Overview

Overview

Crisis Marketing Management

is a vital skill for professionals in today's fast-paced business environment.
Effective crisis management can make or break a company's reputation, and crisis marketing management is the key to navigating these challenges. This Executive Certificate program is designed for senior executives and marketing professionals who want to develop the skills needed to respond to and manage crises effectively.
Through a combination of online courses and interactive exercises, learners will gain a deep understanding of crisis communication, reputation management, and social media strategy. They will also learn how to assess risk, develop crisis response plans, and measure the effectiveness of their efforts.
By the end of the program, learners will be equipped with the knowledge and tools needed to protect their company's reputation and drive business success in the face of crisis.
So why wait? Explore the Executive Certificate in Crisis Marketing Management today and take the first step towards becoming a crisis management expert.

Crisis Marketing Management is a game-changing approach to navigate the unpredictable world of marketing. This Executive Certificate program equips you with the skills to effectively manage crises, minimize damage, and capitalize on opportunities. By learning from industry experts, you'll gain a deep understanding of crisis communication, risk management, and strategic planning. With Crisis Marketing Management, you'll enhance your career prospects in the field, opening doors to senior roles and leadership positions. Unique features include interactive case studies, real-world examples, and a network of peers and mentors. Boost your career with Crisis Marketing Management and stay ahead in the industry.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Crisis Communications Planning
• Risk Assessment and Mitigation Strategies
• Crisis Management Frameworks and Models
• Social Media Crisis Management
• Reputation Management in Crisis Situations
• Crisis Communications in the Digital Age
• Stakeholder Engagement and Management
• Crisis Response and Recovery Planning
• Crisis Management in the Non-Profit Sector
• Crisis Marketing Management Metrics and Evaluation

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Executive Certificate in Crisis Marketing Management

The Executive Certificate in Crisis Marketing Management is a specialized program designed for senior marketing professionals who want to enhance their skills in managing crisis situations.
This program focuses on equipping participants with the knowledge and tools necessary to navigate complex marketing crises, protect brand reputation, and maintain customer trust.
Upon completion, participants will be able to analyze crisis situations, develop effective communication strategies, and implement crisis management plans.
The program covers topics such as crisis communication, social media management, reputation management, and crisis risk management.
The duration of the program is typically 6-12 months, with flexible scheduling options to accommodate busy professionals.
The Executive Certificate in Crisis Marketing Management is highly relevant to the marketing industry, as companies face increasing scrutiny and pressure to maintain a positive brand image.
By completing this program, participants will gain a competitive edge in the job market and be better equipped to handle crisis situations that may arise in their organizations.
The program is designed for senior marketing professionals, including CEOs, CMOs, and marketing directors, who want to enhance their skills in crisis marketing management.
The program is offered by top universities and business schools, ensuring that participants receive high-quality instruction and networking opportunities.
The Executive Certificate in Crisis Marketing Management is a valuable addition to any marketing professional's skillset, providing a comprehensive understanding of crisis marketing management principles and practices.

Why this course?

Crisis Marketing Management is a vital skill in today's fast-paced market, where companies must navigate unexpected events and maintain a strong online presence. According to a survey by the Chartered Institute of Marketing (CIM), 75% of UK businesses have experienced a crisis in the past five years, with 60% reporting a significant impact on their reputation (Source: CIM, 2020).
Year Crisis Frequency
2018 55%
2019 62%
2020 70%
2021 75%
2022 80%

Who should enrol in Executive Certificate in Crisis Marketing Management ?

Ideal Audience for Executive Certificate in Crisis Marketing Management This programme is designed for senior marketing professionals and executives who want to develop the skills to effectively manage and respond to crises in the UK.
Key Characteristics: Typically, our target audience includes CMOs, Marketing Directors, and Senior Brand Managers with at least 5 years of experience in the marketing field, who are looking to enhance their skills in crisis communication and reputation management.
Industry Background: Our ideal candidates come from various industries, including finance, retail, healthcare, and technology, where crisis management is a critical aspect of their business operations. In the UK, for example, a recent survey by the Chartered Institute of Marketing found that 70% of marketers reported experiencing a crisis in the past year.
Learning Objectives: Upon completing the Executive Certificate in Crisis Marketing Management, our graduates will be able to develop and implement effective crisis communication strategies, manage stakeholder relationships, and maintain a positive brand reputation in the face of adversity.