Executive Certificate in Creating Brand Value and Managing Brand Equity

Tuesday, 17 February 2026 18:35:53

International applicants and their qualifications are accepted

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Overview

Overview

Brand Value and Management


Creating a lasting impact in the market requires a deep understanding of brand equity and its role in driving business success.


Our Executive Certificate in Creating Brand Value and Managing Brand Equity is designed for senior leaders and marketing professionals who want to develop the skills to build and maintain a strong brand.


Some of the key topics covered in this program include: brand positioning, brand messaging, and brand measurement.

Through a combination of lectures, case studies, and group discussions, participants will learn how to analyze and improve their brand's value and equity.


By the end of the program, participants will be able to develop a comprehensive brand strategy that drives business growth and competitiveness.


Don't miss this opportunity to elevate your brand's value and take your business to the next level.

Brand Value is the lifeblood of any successful business, and the Executive Certificate in Creating Brand Value and Managing Brand Equity is designed to help you unlock its full potential. This comprehensive course teaches you how to create and manage brand equity, resulting in increased customer loyalty, improved market share, and enhanced financial performance. By mastering the key concepts of brand strategy, brand positioning, and brand measurement, you'll gain a competitive edge in the market. With this certification, you'll enjoy career prospects as a brand manager, marketing director, or business consultant, and key benefits including increased earning potential and career advancement opportunities.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Brand Positioning and Unique Selling Proposition (USP) • Brand Identity and Visual Branding • Brand Messaging and Tone of Voice • Brand Architecture and Brand Families • Brand Extension and Licensing • Brand Performance Measurement and Evaluation • Brand Reputation and Crisis Management • Brand Loyalty and Customer Engagement • Brand Innovation and Sustainability • Brand Portfolio Management and Optimization

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Executive Certificate in Creating Brand Value and Managing Brand Equity

The Executive Certificate in Creating Brand Value and Managing Brand Equity is a specialized program designed for senior executives and business leaders who want to enhance their knowledge in brand management and strategy. This certificate program is typically offered by top business schools and institutions, and its duration can vary from a few months to a year, depending on the institution and the learner's schedule. The program is usually delivered through a combination of online and offline courses, with a focus on practical applications and case studies. The learning outcomes of this program are designed to equip learners with the skills and knowledge needed to create and manage brand value, including brand positioning, brand messaging, and brand measurement. Learners will also gain insights into brand equity management, including brand portfolio management, brand performance analysis, and brand strategy development. The Executive Certificate in Creating Brand Value and Managing Brand Equity is highly relevant to the marketing and management industries, particularly in the areas of brand management, marketing strategy, and business development. The program's focus on creating and managing brand value aligns with the current trends and challenges in the industry, making it an attractive option for professionals looking to enhance their skills and knowledge. By completing this program, learners can expect to gain a deeper understanding of the concepts and practices of brand management, as well as the ability to apply them in real-world scenarios. The program's emphasis on practical applications and case studies ensures that learners can immediately apply their new skills and knowledge to their current roles and responsibilities. Overall, the Executive Certificate in Creating Brand Value and Managing Brand Equity is a valuable investment for senior executives and business leaders who want to enhance their knowledge and skills in brand management and strategy.

Why this course?

Creating brand value and managing brand equity are crucial in today's market, with the UK being no exception. According to a study by the Centre for Brand Analysis, the average brand value in the UK is around £1.4 billion, with the top 10 brands accounting for over £50 billion.
Rank Brand Value (£bn)
1 50.3
2 24.8
3 20.5
4 17.3
5 15.9
6 14.5
7 13.9
8 13.3
9 12.9
10 12.5

Who should enrol in Executive Certificate in Creating Brand Value and Managing Brand Equity?

Ideal Audience for Executive Certificate in Creating Brand Value and Managing Brand Equity This programme is designed for ambitious business leaders and marketing professionals in the UK who want to enhance their skills in creating and managing brand value, driving business growth, and increasing brand equity.
Key Characteristics: - Senior executives and managers in marketing, sales, and product development roles - Business owners and entrepreneurs looking to scale their brand - Marketing professionals seeking to upskill in brand management and strategy - Anyone interested in understanding the impact of brand value on business performance
Benefits: - Develop a deep understanding of brand value creation and management - Learn how to drive business growth through effective brand strategy - Enhance your skills in brand equity management and measurement - Network with like-minded professionals and industry experts in the UK
Who Should Not Apply: - Entry-level professionals or those new to marketing and brand management - Individuals seeking a general introduction to branding and marketing - Those without a basic understanding of business principles and operations