Executive Certificate in CRM and Digital Marketing Automation

Sunday, 15 February 2026 18:52:21

International applicants and their qualifications are accepted

Start Now     Viewbook

Overview

Overview

CRM

is a vital tool for businesses to manage customer relationships and drive sales. The Executive Certificate in CRM and Digital Marketing Automation is designed for professionals who want to upskill in these areas.

Learn how to leverage CRM software to streamline sales processes, improve customer engagement, and enhance overall business performance.

Key Takeaways: This program covers the fundamentals of CRM, digital marketing automation, and how to integrate them for maximum ROI.

Discover how to automate marketing tasks, personalize customer interactions, and measure campaign effectiveness using data-driven insights.

Whether you're looking to advance your career or start your own business, this certificate program will equip you with the skills and knowledge needed to succeed in today's fast-paced digital landscape.

Take the first step towards transforming your business with CRM and digital marketing automation. Explore this program further to learn more about its curriculum, benefits, and career outcomes.

CRM and digital marketing automation are revolutionizing the way businesses interact with customers. Our Executive Certificate in CRM and digital marketing automation equips you with the skills to maximize customer engagement and drive revenue growth. By mastering CRM software and digital marketing automation tools, you'll gain a competitive edge in the job market. Key benefits include enhanced customer insights, streamlined sales processes, and data-driven marketing strategies. Career prospects are vast, with opportunities in sales, marketing, and customer success. Unique features of the course include hands-on training, industry expert mentorship, and a comprehensive project portfolio.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Customer Relationship Management (CRM) Fundamentals •
• Digital Marketing Automation Principles •
• Contact Database Management and Segmentation •
• Email Marketing Campaigns and Automation •
• Lead Scoring and Qualification •
• Sales Force Automation and Integration •
• Marketing Automation Platform (MAP) Setup and Configuration •
• Data Analytics and Reporting in CRM and Marketing Automation •
• Personalization and Personal Data Protection in Marketing Automation •
• Advanced Marketing Automation Strategies and Best Practices

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

Start Now

Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

Start Now

  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
  • Start Now
    •

Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Executive Certificate in CRM and Digital Marketing Automation

The Executive Certificate in CRM and Digital Marketing Automation is a comprehensive program designed to equip professionals with the skills necessary to succeed in today's fast-paced business landscape.
This certificate program focuses on teaching participants how to leverage customer relationship management (CRM) systems and digital marketing automation tools to drive business growth and improve customer engagement.
Upon completion of the program, participants can expect to gain a deep understanding of CRM principles, including data management, lead generation, and sales pipeline management.
Additionally, participants will learn about digital marketing automation, including email marketing, social media marketing, and lead nurturing.
The program is designed to be completed in a short duration of 6-8 months, with a flexible schedule that allows participants to balance their work and personal responsibilities.
The Executive Certificate in CRM and Digital Marketing Automation is highly relevant to professionals working in sales, marketing, and customer service roles, particularly those looking to advance their careers or start their own businesses.
By acquiring the skills and knowledge necessary to effectively use CRM and digital marketing automation tools, participants can expect to see significant improvements in their organization's sales performance, customer satisfaction, and overall competitiveness.
The program is also highly relevant to entrepreneurs and small business owners who want to learn how to leverage technology to drive growth and improve their bottom line.
Overall, the Executive Certificate in CRM and Digital Marketing Automation is an excellent choice for anyone looking to enhance their skills and knowledge in these critical areas.

Why this course?

Executive Certificate in CRM and Digital Marketing Automation holds immense significance in today's market, particularly in the UK. According to Google Charts, the UK's digital marketing landscape is projected to reach £14.8 billion by 2025, with CRM and automation playing a vital role in this growth.
Year Projected Value (£ billion)
2020 10.4
2023 12.1
2025 14.8

Who should enrol in Executive Certificate in CRM and Digital Marketing Automation?

Ideal Audience for Executive Certificate in CRM and Digital Marketing Automation Are you a business leader or marketing professional looking to stay ahead of the curve in the UK?
Key Characteristics: You are likely a senior executive or marketing manager with 5+ years of experience, responsible for driving revenue growth and customer engagement.
Industry Focus: You work in industries such as finance, healthcare, e-commerce, or B2B, where CRM and digital marketing automation are essential tools for success.
Career Goals: You aim to enhance your skills in CRM and digital marketing automation to drive business results, increase customer satisfaction, and stay competitive in the UK market.
Target Skills: You possess a solid understanding of CRM systems, digital marketing principles, and data analysis, with a desire to learn advanced techniques and best practices.