Executive Certificate in Business Marketing and Customer Engagement

Thursday, 19 February 2026 06:43:54

International applicants and their qualifications are accepted

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Overview

Overview

Business Marketing and Customer Engagement


Develop the skills to drive business growth through effective marketing strategies and customer engagement.


This Executive Certificate program is designed for senior leaders and marketing professionals who want to enhance their understanding of business marketing and customer engagement.


Key Takeaways:

Learn how to analyze customer needs, develop targeted marketing campaigns, and measure their effectiveness.


Gain insights into the latest marketing trends and technologies, including data analytics and digital marketing.


Improve your ability to engage with customers, build brand loyalty, and drive business results.


Take the first step towards becoming a business marketing expert and explore this Executive Certificate program today.

Business Marketing is the backbone of any successful organization, and our Executive Certificate in Business Marketing and Customer Engagement will equip you with the skills to drive growth and revenue. This comprehensive program focuses on developing a deep understanding of customer behavior, market trends, and effective marketing strategies. By mastering business marketing techniques, you'll be able to create engaging customer experiences, build strong relationships, and drive business results. With business marketing expertise, you'll enjoy enhanced career prospects, including leadership roles in marketing, sales, and customer service. Our program's unique features include interactive case studies and industry networking opportunities.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Marketing Strategy Development •
• Brand Management and Positioning •
• Digital Marketing Channels (SEO, Social Media, Email) •
• Customer Relationship Management (CRM) Systems •
• Data-Driven Marketing Decision Making •
• Customer Engagement and Retention Strategies •
• Market Research and Analysis Techniques •
• Product Launch and Promotion Planning •
• Measuring and Evaluating Marketing Performance

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Executive Certificate in Business Marketing and Customer Engagement

The Executive Certificate in Business Marketing and Customer Engagement is a specialized program designed for professionals seeking to enhance their marketing skills and stay ahead in the competitive business landscape.
This certificate program focuses on teaching participants how to develop and implement effective marketing strategies that drive customer engagement and loyalty.
Through a combination of online courses and hands-on training, participants will learn how to analyze customer data, create targeted marketing campaigns, and measure the success of their efforts.
The program covers a range of topics, including digital marketing, social media marketing, content marketing, and customer relationship management.
Upon completion of the program, participants will be able to apply their knowledge and skills to drive business growth and improve customer satisfaction.
The Executive Certificate in Business Marketing and Customer Engagement is a highly relevant program for professionals working in industries such as retail, finance, healthcare, and technology.
The program is designed to be completed in a short period of time, typically 6-12 months, making it an ideal option for busy professionals who want to upskill and reskill without taking a significant break from their careers.
The program is offered by top-ranked institutions and is accredited by recognized accrediting agencies, ensuring that participants receive high-quality education and training.
The Executive Certificate in Business Marketing and Customer Engagement is a valuable addition to any professional's skillset, providing them with the knowledge and skills needed to succeed in today's fast-paced business environment.
By investing in this program, participants can expect to see significant improvements in their marketing skills, increased customer engagement, and improved business outcomes.
The program is also highly relevant to the current job market, with many employers seeking professionals who have expertise in business marketing and customer engagement.
Overall, the Executive Certificate in Business Marketing and Customer Engagement is a highly respected and sought-after program that can help professionals achieve their career goals and advance their careers in the marketing field.

Why this course?

Executive Certificate in Business Marketing and Customer Engagement holds significant importance in today's market, particularly in the UK. According to a survey by the Chartered Institute of Marketing (CIM), 75% of marketers in the UK consider customer experience to be a key differentiator for their business (Source: CIM, 2020). This highlights the need for businesses to focus on customer engagement and marketing strategies that drive customer loyalty and retention. Customer Engagement is a critical aspect of business marketing, and the UK is no exception. A study by the Market Research Society found that 61% of UK consumers are more likely to recommend a brand that provides excellent customer service (Source: Market Research Society, 2019). This underscores the importance of developing effective customer engagement strategies that meet the evolving needs of UK consumers. Business Marketing is also a vital component of executive certificates in customer engagement. A report by the British Marketing Association found that 71% of UK businesses believe that marketing is a key driver of revenue growth (Source: British Marketing Association, 2020). This highlights the need for businesses to develop effective marketing strategies that drive revenue growth and customer engagement.
UK Businesses Customer Experience Customer Engagement Revenue Growth
75% Customer Experience 61% 71%

Who should enrol in Executive Certificate in Business Marketing and Customer Engagement?

Ideal Audience for Executive Certificate in Business Marketing and Customer Engagement Business professionals seeking to enhance their marketing skills and customer engagement strategies in the UK are the primary target audience for this program.
Key Characteristics: Executives with at least 5 years of experience in marketing, sales, or a related field, working in the UK, with a focus on customer-centric businesses, and looking to upskill and reskill in the latest marketing trends and technologies.
Industry Focus: The program is designed for professionals working in various industries, including finance, retail, healthcare, and technology, with a focus on those operating in the UK market.
Career Goals: Participants aim to develop a deeper understanding of business marketing and customer engagement strategies, enabling them to drive growth, improve customer satisfaction, and stay ahead of the competition in the UK market.