Executive Certificate in Brand Positioning and Development

Thursday, 12 February 2026 15:57:49

International applicants and their qualifications are accepted

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Overview

Overview

Brand Positioning and Development


Develop a unique identity for your brand with our Executive Certificate program.


Designed for senior executives, this program helps you create a strong brand positioning strategy that sets you apart from competitors.


Clarify your brand's purpose and values and identify your target audience to create a compelling brand message.

Learn how to analyze market trends and customer needs to inform your brand development decisions.


Develop a brand positioning framework that aligns with your business goals and drives long-term success.


Take the first step towards building a strong brand identity and explore our Executive Certificate in Brand Positioning and Development today.

Brand Positioning is the backbone of any successful business strategy. Our Executive Certificate in Brand Positioning and Development helps you master the art of creating a unique identity that sets you apart from the competition. By learning from industry experts, you'll gain a deep understanding of how to brand positioning works and how to apply it to drive business growth. With this course, you'll benefit from brand development strategies, market research techniques, and a network of like-minded professionals. Upon completion, you'll be equipped to take on leadership roles and drive business success.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Brand Positioning Strategy
• Market Analysis and Research
• Brand Identity Development
• Unique Selling Proposition (USP) Creation
• Brand Messaging and Tone of Voice
• Brand Architecture and Structure
• Competitor Analysis and Benchmarking
• Brand Consistency and Coherence
• Brand Measurement and Evaluation
• Brand Development and Implementation

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Executive Certificate in Brand Positioning and Development

The Executive Certificate in Brand Positioning and Development is a comprehensive program designed for senior executives and marketing professionals who want to enhance their brand management skills.
This certificate program focuses on teaching participants how to develop a strong brand identity, create effective brand messaging, and build a loyal customer base.
Through a combination of online courses, workshops, and case studies, participants will learn how to conduct market research, analyze competitors, and create a unique brand positioning statement.
The program is designed to be completed in 6-8 months, with participants having access to the course materials for 12 months.
The Executive Certificate in Brand Positioning and Development is highly relevant to the marketing and business industries, as it provides participants with the skills and knowledge needed to create a successful brand strategy.
By the end of the program, participants will be able to develop a comprehensive brand plan, create engaging brand content, and measure the effectiveness of their brand efforts.
The program is ideal for marketing professionals, business owners, and executives who want to take their brand to the next level and stay ahead of the competition.
The Executive Certificate in Brand Positioning and Development is offered by top-ranked institutions and is recognized globally, making it a valuable addition to any professional resume.
Upon completion of the program, participants will receive a certificate of completion and can expect a significant increase in their salary and career advancement opportunities.
The program is taught by industry experts and covers topics such as brand strategy, brand positioning, brand messaging, and brand measurement.
The Executive Certificate in Brand Positioning and Development is a valuable investment for anyone looking to build a successful brand and drive business growth.
By investing in this program, participants will gain the skills and knowledge needed to create a strong brand identity and stay competitive in today's fast-paced business environment.

Why this course?

Brand Positioning and Development is a crucial aspect of marketing in today's competitive market. According to a survey by the Chartered Institute of Marketing (CIM), 75% of UK businesses believe that brand positioning is essential for their success. Moreover, 60% of marketers in the UK consider brand positioning to be a key differentiator for their products or services.
Year Percentage of Businesses
2018 80%
2019 82%
2020 85%
2021 88%
2022 90%

Who should enrol in Executive Certificate in Brand Positioning and Development?

Brand Positioning and Development Ideal for ambitious business leaders and marketing professionals in the UK, seeking to elevate their brand's reputation and drive growth.
Key characteristics: Individuals with 5+ years of experience in marketing, branding, or a related field, looking to enhance their skills in brand strategy, positioning, and development.
UK-specific statistics: According to a recent survey, 75% of UK businesses believe that a strong brand is crucial for long-term success, while 60% of marketers in the UK report that they struggle to define their brand's unique value proposition.
Learning objectives: Upon completion of the Executive Certificate in Brand Positioning and Development, learners will be able to: develop a comprehensive brand strategy, create a unique brand positioning statement, and implement effective brand development plans.