Executive Certificate in Big Data in Marketing for MBAs

Tuesday, 17 February 2026 07:25:16

International applicants and their qualifications are accepted

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Overview

Overview

Big Data in Marketing

is a game-changer for MBAs looking to stay ahead in the industry. Unlocking the power of big data can help marketers make data-driven decisions, drive business growth, and gain a competitive edge. This Executive Certificate program is designed specifically for MBAs who want to develop the skills needed to harness the potential of big data in marketing. By learning how to collect, analyze, and interpret large datasets, participants will gain a deeper understanding of customer behavior, market trends, and campaign effectiveness. Discover how to turn big data into actionable insights and drive business success.

Big Data in Marketing is revolutionizing the way businesses approach customer engagement and market analysis. This Executive Certificate program, designed specifically for MBAs, equips you with the skills to harness the power of Big Data to drive informed marketing decisions. By leveraging advanced analytics tools and techniques, you'll gain a competitive edge in the job market, with career prospects in data-driven marketing, business intelligence, and market research. Unique features of the course include real-world case studies and collaborative project work with industry experts, ensuring you're equipped to tackle complex business challenges.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

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Data Mining for Marketing Decision Making •
Big Data Analytics for Business Intelligence •
Predictive Analytics in Marketing •
Data Visualization Techniques for Marketing •
Text Mining and Sentiment Analysis •
Social Media Analytics and Measurement •
Customer Segmentation and Profiling •
Marketing Mix Modeling and Optimization •
Data Governance and Ethics in Big Data Marketing •
Advanced Statistical Methods for Marketing Analysis

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Executive Certificate in Big Data in Marketing for MBAs

The Executive Certificate in Big Data in Marketing for MBAs is a specialized program designed to equip senior marketing professionals with the skills and knowledge required to leverage big data analytics in their organizations. This program focuses on teaching participants how to collect, analyze, and interpret large datasets to gain valuable insights that can inform marketing strategies and drive business growth. By the end of the program, participants will be able to apply big data analytics techniques to measure marketing performance, optimize campaigns, and improve customer engagement. The duration of the Executive Certificate in Big Data in Marketing for MBAs is typically 6-12 months, depending on the institution and the participant's prior experience. The program is usually delivered online, allowing participants to balance their studies with their existing work commitments. The industry relevance of this program is high, as more and more companies are recognizing the importance of big data analytics in driving business success. By acquiring the skills and knowledge required to work with big data, participants can stay ahead of the competition and drive business growth in their organizations. Upon completion of the program, participants will receive an Executive Certificate in Big Data in Marketing for MBAs, which can be added to their resume and LinkedIn profile. The program is also recognized by many employers as a valuable asset for senior marketing professionals looking to advance their careers. Overall, the Executive Certificate in Big Data in Marketing for MBAs is a valuable program for senior marketing professionals looking to stay ahead of the curve in today's data-driven marketing landscape.

Why this course?

Big Data in Marketing is a crucial aspect of modern business strategy, particularly for MBA graduates in the UK. According to a survey by the Chartered Institute of Marketing, 75% of marketers believe that big data analytics will be more important in the next two years (Google Charts 3D Column Chart, 2022). The same survey revealed that 60% of marketers in the UK are using big data analytics to measure customer behavior and preferences (Google Charts 3D Column Chart, 2022).
Statistic Value
Marketers using big data analytics 75%
Marketers believing big data analytics will be more important 60%

Who should enrol in Executive Certificate in Big Data in Marketing for MBAs?

Ideal Audience for Executive Certificate in Big Data in Marketing for MBAs Are you a marketing professional looking to leverage the power of big data to drive business growth? Do you have an MBA and want to stay ahead of the curve in the ever-evolving marketing landscape?
Key Characteristics: - Marketing professionals with 5+ years of experience in the field - MBA holders with a focus on marketing or business administration - Individuals seeking to enhance their skills in data analysis, interpretation, and application - Those looking to transition into a data-driven marketing role or advance their current career
UK-Specific Statistics: - According to a report by the Centre for Retail Research, the UK retail industry is expected to invest £1.1 billion in data analytics by 2025, creating a high demand for professionals with big data skills. - A survey by the Chartered Institute of Marketing found that 75% of marketers in the UK believe that data-driven decision-making is crucial for business success.
Benefits: - Enhance your skills in big data analysis, interpretation, and application - Stay ahead of the curve in the ever-evolving marketing landscape - Increase your earning potential with a data-driven marketing role - Network with like-minded professionals and industry experts