Executive Certificate in B2B Market Research for MBA

Tuesday, 17 February 2026 16:53:06

International applicants and their qualifications are accepted

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Overview

Overview

B2B Market Research

is a crucial skill for MBA students to master, enabling them to make informed business decisions. This Executive Certificate program is designed for ambitious professionals seeking to enhance their market research capabilities in a B2B context.

By completing this program, learners will gain a deep understanding of B2B market research methodologies, tools, and best practices, allowing them to analyze complex business data and develop effective strategies.

Some key topics covered include market sizing, competitor analysis, customer segmentation, and data-driven decision making.

With this knowledge, learners will be able to drive business growth, improve market share, and stay ahead of the competition.

Don't miss out on this opportunity to elevate your career with a comprehensive understanding of B2B market research. Explore the Executive Certificate in B2B Market Research for MBA today and take the first step towards making data-driven business decisions.

B2B Market Research is a crucial skill for MBA graduates to master, and our Executive Certificate program is designed to equip you with the knowledge and expertise to succeed in this field. By completing this course, you'll gain a deep understanding of B2B Market Research methodologies, tools, and best practices, enabling you to analyze complex market data and make informed business decisions. With B2B Market Research skills, you'll be in high demand by top companies, and career prospects are vast, from management consulting to market analysis roles. Our program's unique feature is its focus on practical applications, ensuring you're job-ready from day one.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Market Research Methodologies for B2B •
• Understanding Customer Needs and Pain Points in B2B Market Research •
• Data Collection Techniques for B2B Market Research •
• Qualitative and Quantitative Research Methods in B2B Market Research •
• Secondary Research in B2B Market Research •
• Primary Research in B2B Market Research •
• Survey Design and Implementation for B2B Market Research •
• Analyzing and Interpreting Research Data in B2B Market Research •
• Case Studies in B2B Market Research •
• Research Report Writing for B2B Market Research

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Executive Certificate in B2B Market Research for MBA

The Executive Certificate in B2B Market Research for MBA is a specialized program designed for working professionals who want to enhance their knowledge of business-to-business market research.
This program is ideal for those who are already holding an MBA degree and want to specialize in market research,
but may not have the necessary background in this area. The learning outcomes of this program include understanding the principles of market research,
including data collection, analysis, and interpretation. Participants will also learn about market research methodologies,
statistical analysis, and data visualization techniques. Additionally, they will gain knowledge of market research tools and technologies,
such as survey design, focus groups, and social media analytics. The duration of the Executive Certificate in B2B Market Research for MBA is typically 6-12 months,
depending on the institution and the participant's schedule. The program is designed to be flexible,
with online and on-campus courses available to accommodate different learning styles. The industry relevance of this program is high, as market research is a critical function in many businesses,
particularly in the B2B sector. Companies need professionals who can collect and analyze data to inform their business decisions,
and the Executive Certificate in B2B Market Research for MBA can provide participants with the necessary skills and knowledge to fill this gap. Upon completion of the program, participants will have the opportunity to apply their knowledge and skills in a real-world setting,
through a capstone project or an internship. This will help them to gain practical experience and build a network of contacts in the industry.
Overall, the Executive Certificate in B2B Market Research for MBA is a valuable investment for professionals who want to advance their careers in market research.

Why this course?

Executive Certificate in B2B Market Research is a highly sought-after credential in today's market, particularly in the UK. According to a survey by the Chartered Institute of Marketing (CIM), 75% of marketers in the UK consider market research to be a key component of their decision-making process (Source: CIM, 2020). This highlights the importance of having a solid understanding of B2B market research in the UK.
Key Statistics Value
Number of businesses in the UK 5.9 million
Percentage of businesses that use market research 71%
Average spend on market research per business £10,000

Who should enrol in Executive Certificate in B2B Market Research for MBA?

B2B Market Research is a vital skill for MBA graduates in the UK, where 70% of businesses rely on market research to inform their purchasing decisions.
Ideal Audience The Executive Certificate in B2B Market Research is designed for ambitious professionals seeking to enhance their market research skills, particularly those in the following roles:
Marketing Managers who want to develop a deeper understanding of B2B market trends and customer needs, with 60% of UK marketers citing market research as a key factor in their decision-making process.
Business Development Managers who need to identify new business opportunities and develop effective sales strategies, with 55% of UK businesses reporting an increase in B2B sales in the past year.
Operations Managers who require a solid understanding of market research to inform their operational decisions, with 65% of UK businesses citing market research as a key factor in their supply chain management.