Executive Certificate in A/B Testing

Friday, 13 February 2026 00:55:55

International applicants and their qualifications are accepted

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Overview

Overview

AB testing

is a crucial aspect of digital marketing, and this Executive Certificate program is designed to equip you with the skills to make data-driven decisions.
Some of the key concepts you'll learn include: experimentation design, statistical analysis, and interpretation of results. You'll also explore how to apply A/B testing in various industries, such as e-commerce, finance, and healthcare.
Through a combination of lectures, case studies, and group projects, you'll gain hands-on experience in creating and executing A/B tests. By the end of the program, you'll be able to measure the impact of changes on your website or application and optimize user experience.
Whether you're a marketer, product manager, or entrepreneur, this Executive Certificate in A/B testing will help you drive business growth and stay ahead of the competition. Explore the world of A/B testing today and discover how it can transform your organization.

A/B Testing is a game-changer for businesses looking to optimize their online presence. This Executive Certificate program teaches you how to design, analyze, and implement effective A/B Testing strategies, resulting in increased conversions, revenue, and customer satisfaction. With this course, you'll gain hands-on experience with industry-leading tools and techniques, including statistical analysis and data interpretation. Upon completion, you'll be equipped to drive data-driven decision making and take your career to the next level. Career prospects are vast, with opportunities in digital marketing, product management, and more.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

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• Hypothesis Testing in A/B Testing
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• Experimental Design Principles
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• Statistical Significance and P-Values
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• Sample Size Calculation and Power Analysis
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• Data Analysis and Interpretation Techniques
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• A/B Testing for Continuous and Categorical Variables
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• Multi-Variate Testing and Feature Engineering
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• Testing for Correlation and Causation
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• A/B Testing in Real-World Scenarios and Case Studies
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• Best Practices for A/B Testing and Experimentation

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Executive Certificate in A/B Testing

The Executive Certificate in A/B Testing is a specialized program designed for professionals who want to enhance their skills in data-driven decision making and digital optimization.
This program focuses on teaching participants how to design, implement, and analyze A/B tests to improve website and application performance.
Upon completion, participants will be able to apply statistical methods and data analysis techniques to drive business growth and revenue.
The learning outcomes of this program include understanding the principles of A/B testing, designing and implementing effective tests, and interpreting results to inform business decisions.
The duration of the program is typically 4-6 weeks, with flexible scheduling options to accommodate busy professionals.
The Executive Certificate in A/B Testing is highly relevant to industries such as e-commerce, marketing, and finance, where data-driven decision making is crucial for success.
By completing this program, participants will gain the skills and knowledge needed to drive business growth through data-driven optimization and A/B testing.
The program is designed to be completed in a short period of time, making it an ideal option for professionals who want to enhance their skills quickly.
The Executive Certificate in A/B Testing is a valuable addition to any professional's skillset, and can be completed online or in-person.
Upon completion, participants will receive a certificate of completion and the skills and knowledge needed to drive business growth through A/B testing and data-driven decision making.

Why this course?

Executive Certificate in A/B Testing is a highly sought-after credential in today's data-driven market. According to a survey by the UK's Institute of Marketing, 85% of marketers believe that A/B testing is crucial for measuring the effectiveness of marketing campaigns. Moreover, a study by the UK's Digital Marketing Institute found that 75% of marketers are willing to invest in A/B testing tools to improve their marketing strategies.
Statistic Percentage
Marketers who believe A/B testing is crucial 85%
Marketers willing to invest in A/B testing tools 75%

Who should enrol in Executive Certificate in A/B Testing ?

Ideal Audience for Executive Certificate in A/B Testing Are you a business leader or marketing professional looking to optimize your website's performance and drive more conversions?
Key Characteristics: You have at least 3 years of experience in a leadership or marketing role, with a focus on digital marketing and analytics. You are looking to improve your skills in A/B testing and experimentation to drive business growth and stay ahead of the competition.
Industry Insights: In the UK, businesses that invest in A/B testing and experimentation see an average return on investment (ROI) of 15-20%. With the rise of digital marketing, it's essential to have the skills to optimize your website's performance and drive more conversions. Our Executive Certificate in A/B Testing will help you achieve this.
Learning Objectives: Upon completing the course, you will be able to design, implement, and analyze A/B tests to drive business growth and stay ahead of the competition. You will also gain a deeper understanding of experimentation and analytics, enabling you to make data-driven decisions and optimize your marketing strategy.