Certificate in Web Analytics for Marketing

Thursday, 12 February 2026 21:44:09

International applicants and their qualifications are accepted

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Overview

Overview

Web Analytics for Marketing


Unlock the power of data-driven decision making with our Certificate in Web Analytics for Marketing.


Gain insights into user behavior and optimize your online marketing strategy with our comprehensive program.

Designed for marketing professionals, this certificate program covers the fundamentals of web analytics, including data collection, analysis, and reporting.


Learn how to measure website performance, track user engagement, and make data-driven decisions to drive business growth.


Take the first step towards becoming a data-driven marketer and explore our Certificate in Web Analytics for Marketing today!

Web Analytics is a crucial skill for marketers, and our Certificate in Web Analytics for Marketing can help you master it. By learning to analyze and interpret website data, you'll gain a deeper understanding of your audience's behavior and preferences. This course offers key benefits such as improved decision-making, increased conversion rates, and enhanced customer engagement. With a strong foundation in web analytics, you'll enjoy career prospects in various industries, including digital marketing, e-commerce, and data science. Unique features of the course include hands-on experience with tools like Google Analytics and Excel, as well as expert guidance from industry professionals.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

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• Data Collection and Tracking: Understanding the tools and methods used to gather data on website interactions •
• Web Analytics Tools: Familiarity with popular tools such as Google Analytics, Adobe Analytics, and Mixpanel •
• Session Recording: Analyzing user behavior through session recordings and heatmaps •
• Conversion Rate Optimization: Identifying and improving areas of the website to increase conversions •
• A/B Testing: Designing and executing experiments to compare different versions of a webpage or element •
• User Segmentation: Dividing users into groups based on demographics, behavior, or other characteristics •
• Funnel Analysis: Identifying and analyzing the drop-off points in the conversion process •
• Return on Investment (ROI) Analysis: Calculating the financial return of a website's efforts •
• Data Visualization: Presenting data in a clear and concise manner to facilitate decision-making •
• Attribution Modeling: Assigning credit to different touchpoints in the customer journey

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Certificate in Web Analytics for Marketing

The Certificate in Web Analytics for Marketing is a popular online course designed to equip marketing professionals with the skills needed to measure and analyze website data.
This course focuses on teaching students how to use web analytics tools such as Google Analytics to track website traffic, behavior, and conversion rates.
Upon completion of the course, students will be able to learn how to set up and analyze web analytics data, create reports, and use data to inform marketing strategies.
The duration of the course is typically 4-6 weeks, with students completing a series of online modules and assignments.
The course is highly relevant to the marketing industry, as it provides students with the skills needed to measure the effectiveness of their online marketing campaigns.
By completing the Certificate in Web Analytics for Marketing, students can demonstrate their expertise in web analytics and stay up-to-date with the latest tools and techniques.
This course is ideal for marketing professionals looking to enhance their skills in web analytics, as well as those looking to transition into a career in digital marketing.
The course is also suitable for business owners and entrepreneurs who want to understand how to measure the success of their website and online marketing efforts.
Overall, the Certificate in Web Analytics for Marketing is a valuable investment for anyone looking to improve their skills in web analytics and drive business results through data-driven decision making.

Why this course?

Certificate in Web Analytics for Marketing is a highly sought-after qualification in today's digital landscape. According to a survey by the Chartered Institute of Marketing (CIM), 75% of marketers in the UK consider data-driven decision-making to be crucial for their business success. This is reflected in the growing demand for web analytics professionals, with the number of job postings in the field increasing by 20% in the past year alone.
Statistic Percentage
Marketers who consider data-driven decision-making crucial 75%
Year-over-year increase in job postings for web analytics professionals 20%

Who should enrol in Certificate in Web Analytics for Marketing?

Ideal Audience for Certificate in Web Analytics for Marketing Are you a marketing professional looking to measure the impact of your online campaigns? Do you want to gain insights into customer behavior and optimize your website for better conversions?
Demographics: Our target audience includes marketing professionals, digital marketers, and business owners in the UK who are responsible for online marketing campaigns. According to a survey by the Institute of Direct Marketing, 75% of UK businesses use digital marketing channels, making it an essential skill for anyone in this field.
Job Roles: Our certificate is suitable for professionals in various job roles, including marketing manager, digital marketing specialist, SEO specialist, and e-commerce manager. In fact, a report by the Chartered Institute of Marketing found that 60% of marketers in the UK use web analytics to measure the success of their campaigns.
Education and Experience: While prior knowledge of web analytics is not required, our certificate is designed for those with some experience in marketing or a related field. According to a survey by the UK's Office for National Statistics, 40% of marketers in the UK have a degree in marketing or a related subject.
Career Benefits: Upon completing our certificate, you can expect to gain a competitive edge in the job market. In fact, a report by Glassdoor found that marketers with web analytics skills can earn up to 15% more than their peers without these skills.