Certificate in Strategic Marketing Planning for MBA Professionals

Tuesday, 17 February 2026 03:20:46

International applicants and their qualifications are accepted

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Overview

Overview

Strategic Marketing Planning

is designed for MBA professionals seeking to enhance their skills in developing effective marketing strategies. This course focuses on helping learners create a comprehensive marketing plan that aligns with business objectives.

By understanding market trends, target audience analysis, and competitive analysis, learners will be able to develop a tailored marketing strategy that drives business growth.

Some key concepts covered in the course include market research, segmentation, positioning, and budget allocation. Learners will also gain insights into marketing mix management and performance measurement.

Through a combination of lectures, case studies, and group discussions, learners will gain practical experience in creating a strategic marketing plan that meets business needs.

Whether you're looking to advance your career or start your own business, this course will equip you with the knowledge and skills needed to succeed in strategic marketing planning.

So why wait? Explore the Certificate in Strategic Marketing Planning today and take the first step towards becoming a marketing expert.

Strategic Marketing Planning is a game-changer for MBA professionals looking to elevate their careers. This course equips you with the skills to develop and implement effective marketing strategies that drive business growth. By learning from industry experts, you'll gain a deep understanding of market analysis, competitive analysis, and campaign execution. With strategic marketing planning, you'll be able to strategize and execute marketing plans that meet business objectives. Career prospects are bright, with opportunities in top companies and leadership roles. Unique features include interactive case studies and real-world project assignments.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
Market Research and Analysis •
Target Market Segmentation and Positioning •
Competitor Analysis and Market Mapping •
Marketing Mix (4 Ps) - Product, Price, Place, Promotion •
Brand Management and Branding Strategies •
Marketing Communications and Public Relations •
Digital Marketing and E-Marketing •
Marketing Metrics and Performance Measurement •
Strategic Marketing Planning and Implementation •
Global Marketing and Cultural Considerations

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Certificate in Strategic Marketing Planning for MBA Professionals

The Certificate in Strategic Marketing Planning for MBA Professionals is a specialized course designed to equip students with the necessary skills and knowledge to develop effective marketing strategies in today's competitive business landscape.
This program is tailored to meet the needs of working professionals, particularly those pursuing an MBA degree, and focuses on strategic marketing planning as a key component of business success.
Upon completion of the course, participants can expect to gain a deep understanding of strategic marketing planning, including market analysis, competitive analysis, and the development of marketing strategies that drive business growth and profitability.
The learning outcomes of this program include the ability to analyze complex business problems, develop and implement effective marketing strategies, and evaluate the impact of marketing initiatives on business performance.
The duration of the Certificate in Strategic Marketing Planning for MBA Professionals is typically 6-12 months, depending on the institution offering the program and the individual's prior experience and knowledge.
The course is highly relevant to the marketing industry, as it provides students with the skills and knowledge needed to develop and implement effective marketing strategies that drive business growth and profitability.
The program is designed to be flexible and can be completed on a part-time basis, making it ideal for working professionals who need to balance their work and academic responsibilities.
The Certificate in Strategic Marketing Planning for MBA Professionals is a valuable addition to any MBA program, as it provides students with a comprehensive understanding of strategic marketing planning and its application in real-world business settings.
By completing this program, participants can enhance their career prospects and advance their careers in marketing and business leadership roles.
The program is taught by experienced instructors who have a strong background in marketing and business, and provide students with the opportunity to learn from industry experts and network with peers and professionals in the field.
The Certificate in Strategic Marketing Planning for MBA Professionals is a highly respected and recognized program that is offered by many institutions around the world, including top business schools and universities.
Overall, the Certificate in Strategic Marketing Planning for MBA Professionals is a valuable investment for anyone looking to develop their skills and knowledge in strategic marketing planning and advance their careers in marketing and business leadership roles.

Why this course?

Strategic Marketing Planning is a crucial skill for MBA professionals in today's market, where businesses must adapt to changing consumer behaviors and technological advancements. According to a survey by the Chartered Institute of Marketing (CIM), 75% of marketers in the UK believe that data-driven decision-making is essential for success (Source: CIM, 2020).
Statistic Value
Number of marketers in the UK 85,000
Percentage of marketers who use data-driven decision-making 75%
Average spend on digital marketing in the UK £3.5 billion

Who should enrol in Certificate in Strategic Marketing Planning for MBA Professionals?

Ideal Audience for Certificate in Strategic Marketing Planning for MBA Professionals Are you an MBA graduate looking to kick-start your marketing career in the UK? With over 1.3 million marketing professionals in the UK, this certificate is an excellent way to enhance your skills and stay ahead in the competitive job market.
Key Characteristics: You should be a working professional with an MBA degree, preferably from a top-tier UK university. You should have at least 2 years of work experience in marketing or a related field, and be looking to transition into a strategic marketing planning role.
Career Goals: Upon completing this certificate, you can expect to gain the skills and knowledge required to become a successful strategic marketing planner. This can lead to career advancement opportunities, such as senior marketing roles or leadership positions in marketing departments.
Prerequisites: No prior knowledge of marketing planning is required, but a basic understanding of marketing principles and concepts is recommended. You should also have access to a computer with internet connectivity and be able to commit to the course schedule.