Certificate in Strategic Marketing Management

Tuesday, 23 September 2025 09:34:15

International applicants and their qualifications are accepted

Start Now     Viewbook

Overview

Overview

Strategic Marketing Management

is a vital skill for business professionals to succeed in today's competitive market. This course is designed for marketing professionals and business leaders who want to develop a deep understanding of marketing strategy and its application in real-world scenarios.

Through this program, learners will gain knowledge on how to analyze market trends, develop effective marketing plans, and measure their impact. They will also learn about branding, segmentation, targeting, and positioning (STP), as well as digital marketing channels and data-driven decision making.

By the end of the course, learners will be equipped with the skills and confidence to drive business growth through strategic marketing management. So, if you're ready to take your marketing career to the next level, explore this Certificate in Strategic Marketing Management today!

Strategic Marketing Management is a comprehensive course that equips students with the skills to develop and implement effective marketing strategies. By gaining a deep understanding of market trends, consumer behavior, and competitive analysis, learners can strategic marketing management skills to drive business growth. The course covers key topics such as market research, brand management, and digital marketing, providing a solid foundation for a career in marketing. With strategic marketing management skills, graduates can expect excellent career prospects in various industries, including finance, retail, and technology. Unique features of the course include interactive case studies and industry expert guest lectures.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Market Research and Analysis • Brand Management and Positioning • Marketing Mix (4Ps) and Segmentation • Target Market Identification and Selection • Competitive Analysis and Market Structure • Marketing Strategy Development and Implementation • Branding and Brand Equity • Digital Marketing and E-commerce • International Marketing and Globalization • Marketing Metrics and Performance Evaluation

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

Start Now

Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

Start Now

  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
  • Start Now
    •

Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Certificate in Strategic Marketing Management

The Certificate in Strategic Marketing Management is a comprehensive program designed to equip individuals with the necessary skills and knowledge to excel in marketing management.
This program focuses on teaching students how to develop and implement effective marketing strategies that drive business growth and profitability.
Through a combination of theoretical and practical learning, students will gain a deep understanding of marketing principles, including market research, segmentation, targeting, and positioning.
They will also learn how to analyze market trends, develop marketing plans, and measure the effectiveness of marketing campaigns.
Upon completion of the program, students will be able to apply strategic marketing management principles to drive business success in various industries, including retail, finance, and technology.
The duration of the Certificate in Strategic Marketing Management program is typically 6-12 months, depending on the institution and the student's prior experience.
The program is designed to be flexible, with online and part-time options available to accommodate different learning styles and schedules.
Industry relevance is a key aspect of this program, as it prepares students to work in a rapidly changing business environment where marketing strategies must be adaptable and responsive to market trends.
By the end of the program, students will have gained the skills and knowledge needed to become a strategic marketing manager, capable of driving business growth and profitability in a variety of industries.
The Certificate in Strategic Marketing Management is a valuable asset for individuals looking to advance their careers in marketing management, and is highly relevant to the current job market.
With its focus on strategic marketing management, this program is ideal for those interested in pursuing a career in marketing management, or for those looking to upskill and reskill in this area.

Why this course?

Strategic Marketing Management is a crucial skillset in today's fast-paced market, where businesses must adapt to changing consumer behaviors and technological advancements. According to a survey by the Chartered Institute of Marketing (CIM), 75% of marketers in the UK believe that data-driven decision-making is essential for success (Source: CIM, 2020).
Statistic Value
Number of marketers in the UK 85,000
Percentage of marketers who use data analytics 62%
Average spend on digital marketing in the UK £3.5 billion

Who should enrol in Certificate in Strategic Marketing Management ?

Ideal Audience for Certificate in Strategic Marketing Management This course is designed for marketing professionals and aspiring marketers in the UK, particularly those in the following roles:
Marketing Managers With a Certificate in Strategic Marketing Management, you can enhance your skills and knowledge to drive business growth and stay ahead of the competition in the UK's competitive marketing landscape. According to a report by the Chartered Institute of Marketing, the average salary for a marketing manager in the UK is £43,000 per annum, with top performers earning up to £70,000.
Digital Marketing Specialists Digital marketing specialists can benefit from this course by gaining a deeper understanding of strategic marketing principles and how to apply them to drive online sales and engagement. In the UK, digital marketing is a rapidly growing field, with the number of digital marketing jobs expected to increase by 10% by 2025, according to a report by the Digital Marketing Institute.
Business Owners and Entrepreneurs Business owners and entrepreneurs can also benefit from this course by learning how to develop a strategic marketing plan that drives business growth and revenue. In the UK, small and medium-sized enterprises (SMEs) account for over 99% of all businesses, and a well-planned marketing strategy is crucial for their success.