Certificate in Services Marketing for MBA

Sunday, 15 February 2026 21:04:12

International applicants and their qualifications are accepted

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Overview

Overview

Services Marketing

is a crucial aspect of business strategy, focusing on the delivery of intangible products and experiences. This Certificate in Services Marketing for MBA is designed for aspiring professionals seeking to understand the principles and practices of services marketing.
Developing a customer-centric approach is at the heart of services marketing, where the focus shifts from product-centric to customer-centric. By understanding customer needs and preferences, businesses can create unique experiences that drive loyalty and retention.
Through this program, learners will gain insights into market research, pricing strategies, and relationship management, enabling them to develop effective services marketing plans.
By exploring the world of services marketing, learners will gain a competitive edge in the job market and be equipped to drive business growth through innovative services strategies.

Explore the Certificate in Services Marketing for MBA today and discover how to create unforgettable customer experiences that drive business success.

Certificate in Services Marketing for MBA is an ideal course for aspiring professionals seeking to excel in the services sector. This comprehensive program equips students with the necessary skills to understand the dynamics of services marketing, enabling them to develop effective strategies for businesses. By gaining knowledge of market research, customer relationship management, and brand management, participants can enhance their career prospects in various industries. The course also offers a unique opportunity to network with peers and industry experts, providing access to valuable job opportunities. Upon completion, graduates can expect a significant boost in their career advancement.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Market Research and Analysis •
• Services Marketing Mix (4 Ps) •
• Pricing Strategies for Services •
• Promotions and Advertising in Services •
• Branding and Reputation Management •
• Customer Relationship Management (CRM) •
• Service Quality Management •
• Competitive Analysis and Market Structure •
• Digital Marketing for Services •
• International Services Marketing

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Certificate in Services Marketing for MBA

The Certificate in Services Marketing for MBA is a specialized program designed to equip students with the knowledge and skills required to succeed in the services marketing field.
This program focuses on the unique aspects of services marketing, including the development of intangible products, the creation of customer experiences, and the management of service delivery systems.
By the end of the program, students will be able to analyze service markets, develop marketing strategies, and implement effective service marketing plans.
The learning outcomes of this program include an understanding of service marketing principles, the ability to design and implement service marketing strategies, and the skills to analyze and evaluate service marketing performance.
The duration of the Certificate in Services Marketing for MBA is typically 6-12 months, depending on the institution and the student's prior experience.
This program is highly relevant to the services industry, which is a significant sector in many economies around the world.
The Certificate in Services Marketing for MBA is designed to be completed by working professionals and MBA students who want to enhance their knowledge and skills in services marketing.
The program is taught by experienced faculty members who have expertise in services marketing and industry experience.
The Certificate in Services Marketing for MBA is offered by many institutions worldwide, including top business schools and universities.
The program is designed to be flexible and can be completed online or on-campus, making it accessible to students from all over the world.
The Certificate in Services Marketing for MBA is a valuable addition to any MBA program, providing students with a deeper understanding of services marketing and its applications in real-world business settings.

Why this course?

Services Marketing is a vital component of modern business, particularly in the UK. According to a survey by the Chartered Institute of Marketing, 75% of UK businesses believe that services marketing is crucial for their success. In fact, a study by the University of Warwick found that companies that focus on services marketing experience a 20% increase in revenue.
Industry Percentage of Revenue
Financial Services 32.1%
Healthcare 28.5%
Technology 24.9%
Manufacturing 14.5%

Who should enrol in Certificate in Services Marketing for MBA?

Ideal Audience for Certificate in Services Marketing for MBA Are you a business professional looking to enhance your skills in services marketing? Do you aspire to lead a team in the UK's thriving services sector, which accounts for over 80% of the country's GDP?
Key Characteristics: You are an MBA student or a working professional with at least 2 years of experience in a services-related field, such as finance, healthcare, or IT. You have a strong interest in services marketing and want to develop your knowledge of service quality, customer experience, and business strategy.
Career Goals: Upon completing the Certificate in Services Marketing for MBA, you aim to take on leadership roles in services-based organizations, drive business growth, and improve customer satisfaction. You are eager to stay up-to-date with industry trends and best practices in services marketing.
Prerequisites: You have a strong foundation in business principles, including marketing, finance, and operations management. You are comfortable with data analysis and have basic knowledge of statistical software, such as SPSS or R.