Certificate in Services Marketing Management

Friday, 19 September 2025 09:05:14

International applicants and their qualifications are accepted

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Overview

Overview

Services Marketing Management

is a specialized field that focuses on the creation and delivery of intangible products, such as experiences and expertise. This certificate program is designed for professionals who want to develop the skills needed to succeed in services marketing management.
Some of the key topics covered in this program include services marketing strategy, customer relationship management, and operational efficiency. Learners will gain a deep understanding of how to analyze customer needs, develop effective marketing plans, and measure the success of services marketing initiatives.
By completing this certificate program, learners will be equipped with the knowledge and skills necessary to drive business growth and success in the services sector.
Whether you're looking to advance your career or start a new one, Services Marketing Management is an excellent choice. Explore this certificate program further to learn more about how it can help you achieve your goals.

Services Marketing Management is a comprehensive course that equips students with the skills to excel in the services sector. By mastering the art of services marketing, learners can enhance their career prospects in industries such as hospitality, healthcare, and finance. The course covers key topics like customer experience management, service quality, and market research. With services marketing management, students can develop innovative strategies to drive business growth and customer loyalty. Unique features of the course include interactive case studies, real-world examples, and expert guest lectures. Upon completion, graduates can expect improved job opportunities and increased earning potential.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Market Research and Analysis •
• Customer Needs and Segmentation •
• Service Quality Management •
• Pricing Strategies for Services •
• Service Branding and Positioning •
• Marketing Communications for Services •
• Sales and Distribution Channels for Services •
• Service Operations Management •
• Measuring and Evaluating Service Performance

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

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+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Certificate in Services Marketing Management

The Certificate in Services Marketing Management is a specialized program designed to equip students with the knowledge and skills required to succeed in the services marketing industry.
This program focuses on teaching students how to develop and implement effective marketing strategies for service-based businesses, including hospitality, healthcare, and financial services.
Upon completion of the program, students will be able to analyze customer needs, develop targeted marketing campaigns, and measure the effectiveness of their efforts.
The learning outcomes of the Certificate in Services Marketing Management include the ability to create a marketing mix that meets the needs of service-based businesses,
develop and implement a customer relationship management strategy, and use data analytics to inform marketing decisions.
The duration of the program varies depending on the institution offering it, but most Certificate programs take several months to complete.
The Certificate in Services Marketing Management is highly relevant to the services marketing industry, as it provides students with the skills and knowledge needed to succeed in this field.
Many organizations, including hospitality and healthcare companies, offer Certificate programs in services marketing management to their employees or partners.
The program is also beneficial for entrepreneurs who want to start a service-based business and need guidance on how to develop a marketing strategy.
Overall, the Certificate in Services Marketing Management is an excellent choice for anyone looking to launch or grow a service-based business.

Why this course?

Services Marketing Management is a vital component of today's market, particularly in the UK. According to a survey by the Chartered Institute of Marketing, 75% of UK businesses believe that services marketing is crucial for their success. Moreover, a study by the Centre for Management Studies found that companies that excel in services marketing experience a 20% increase in revenue.
Statistics Percentage
Businesses that believe services marketing is crucial for their success 75%
Revenue increase for companies that excel in services marketing 20%

Who should enrol in Certificate in Services Marketing Management?

Ideal Audience for Certificate in Services Marketing Management This course is designed for professionals and individuals seeking to develop their skills in services marketing management, particularly those working in the UK's growing services sector.
Industry Background With the UK's services sector accounting for over 80% of its GDP, understanding services marketing management is crucial for businesses looking to thrive in this sector. According to a report by the Chartered Institute of Marketing, 70% of UK businesses believe that services marketing is critical to their success.
Job Roles This course is suitable for professionals in various job roles, including marketing managers, business development managers, customer service managers, and those looking to transition into these roles. In fact, a survey by the Institute of Customer Service found that 60% of customer service managers in the UK believe that a certificate in services marketing management would be beneficial for their career advancement.
Learning Objectives Upon completing this course, learners can expect to gain a deeper understanding of services marketing management principles, including market research, segmentation, targeting, and positioning. This knowledge will enable them to develop effective marketing strategies and improve their overall performance in their roles.