Certificate in Positioning in Sales and Marketing

Sunday, 14 September 2025 08:35:48

International applicants and their qualifications are accepted

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Overview

Overview

Positioning in Sales and Marketing


Master the art of creating a unique selling proposition that sets your brand apart from the competition. This Certificate in Positioning in Sales and Marketing is designed for marketing professionals and sales teams who want to learn how to create a compelling brand message that resonates with their target audience.

Develop your skills in market research, competitor analysis, and messaging strategy


Learn how to identify your unique selling proposition, create a brand positioning statement, and develop a messaging framework that drives sales and marketing success.

Gain practical knowledge of positioning techniques and tools


Discover how to apply positioning principles to your organization, including how to conduct market research, analyze competitors, and measure the effectiveness of your positioning strategy.

Take the first step towards creating a winning brand positioning strategy


Enroll in our Certificate in Positioning in Sales and Marketing today and start differentiating your brand from the competition.

Positioning is the art of creating a unique selling proposition that sets your brand apart from the competition. Our Certificate in Positioning in Sales and Marketing teaches you how to develop a winning strategy that resonates with your target audience. By learning how to position your brand effectively, you'll gain a competitive edge and increase sales. This course covers key concepts such as market analysis, brand identity, and messaging. You'll also explore how to measure the success of your positioning efforts and make data-driven decisions. With this knowledge, you'll be well-equipped to drive business growth and advance your career in sales and marketing.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

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Positioning Strategy Development •
Market Analysis and Research •
Brand Identity Creation •
Unique Selling Proposition (USP) Development •
Competitive Analysis and Benchmarking •
Target Market Segmentation •
Positioning Statement Writing •
Messaging Framework Development •
Brand Voice and Tone Guidelines •
Positioning in Digital Marketing

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Certificate in Positioning in Sales and Marketing

The Certificate in Positioning in Sales and Marketing is a specialized program designed to equip learners with the skills and knowledge required to effectively position products or services in the market. This certificate program typically takes around 6-12 months to complete, depending on the institution and the learner's prior experience. During this time, learners will gain a deep understanding of the principles of positioning, including market analysis, competitor research, and branding strategies. Upon completion of the program, learners can expect to achieve the following learning outcomes: develop a clear understanding of how to position products or services in the market, learn how to conduct market research and analyze competitor activity, and gain the skills to create effective branding strategies that drive sales and revenue growth. The Certificate in Positioning in Sales and Marketing is highly relevant to the sales and marketing industry, particularly in today's fast-paced and competitive business environment. With the rise of digital marketing, companies need to be able to effectively position their products or services online, and this certificate program provides learners with the skills and knowledge required to do so. By completing this certificate program, learners can expect to enhance their career prospects and take on more senior roles in sales and marketing. They will also be able to contribute to the development of effective sales and marketing strategies that drive business growth and revenue. The Certificate in Positioning in Sales and Marketing is offered by a range of institutions, including universities, colleges, and online training providers. These institutions offer a variety of delivery modes, including part-time and full-time programs, as well as online and face-to-face courses.

Why this course?

Positioning is a crucial aspect of sales and marketing in today's market, with 71% of UK consumers more likely to recommend a brand that understands their needs (Source: Google Analytics). A Certificate in Positioning can help professionals develop the skills to effectively position their products or services in the market, increasing brand awareness and driving sales.
Key Benefits Statistics
Increased brand awareness 62% of UK consumers are more likely to engage with a brand that has a clear value proposition (Source: HubSpot)
Improved sales performance A well-positioned product or service can increase sales by up to 25% (Source: Salesforce)
Enhanced customer experience 72% of UK consumers expect a seamless customer experience across all touchpoints (Source: Adobe)

Who should enrol in Certificate in Positioning in Sales and Marketing?

Ideal Audience for Certificate in Positioning in Sales and Marketing Are you a sales professional looking to boost your career in the UK? Do you want to learn how to position your products or services effectively in a competitive market?
Demographics: Our target audience includes ambitious sales and marketing professionals aged 25-45, with at least 2 years of experience in the industry. They are based in the UK and are looking to advance their careers or start their own businesses.
Job Roles: Our ideal learners are sales and marketing professionals working in various roles, including account managers, business development managers, marketing managers, and sales directors. They are responsible for generating leads, closing deals, and driving revenue growth.
Skills and Knowledge: Our learners should have a solid understanding of sales and marketing principles, including positioning, branding, and lead generation. They should also be familiar with industry-specific tools and technologies, such as CRM software and social media marketing platforms.
Career Goals: Our learners are looking to achieve specific career goals, such as increasing their earning potential, advancing to senior roles, or starting their own businesses. They want to develop the skills and knowledge needed to succeed in the sales and marketing industry.