Certificate in Positioning Strategy Development

Thursday, 12 February 2026 00:57:34

International applicants and their qualifications are accepted

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Overview

Overview

Positioning Strategy Development


A crucial skill for business professionals, this Certificate program equips learners with the knowledge to create effective positioning strategies.

By understanding the importance of brand identity and market differentiation, participants will learn how to analyze competitors, identify target audiences, and develop unique selling propositions.

This course is designed for marketing, sales, and management professionals seeking to enhance their skills in strategic planning and competitive analysis.

Gain a competitive edge in the market with a Certificate in Positioning Strategy Development. Explore this program further to discover how to drive business growth through effective positioning strategies.

Positioning Strategy Development is a comprehensive course that equips learners with the skills to create effective positioning strategies. By mastering this skill, individuals can differentiate their products or services in a crowded market, leading to increased brand awareness and customer loyalty. The course covers key concepts such as market analysis, competitor research, and brand positioning, providing learners with a solid foundation for developing winning strategies. With a strong understanding of positioning strategy development, learners can enhance their career prospects in marketing, business development, and management roles. This course is ideal for those looking to develop their skills in strategic marketing.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Market Analysis
• Positioning Statement
• Target Market Segmentation
• Unique Selling Proposition (USP)
• Brand Identity
• Competitive Analysis
• Positioning Strategy Development
• Brand Messaging
• Market Differentiation
• Positioning Strategy Implementation

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

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+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Certificate in Positioning Strategy Development

The Certificate in Positioning Strategy Development is a specialized program designed to equip learners with the skills and knowledge required to develop effective positioning strategies for businesses and organizations.
This program focuses on teaching learners how to conduct market research, analyze customer needs, and create unique selling propositions that differentiate a brand from its competitors.
Upon completion of the program, learners can expect to gain a deep understanding of the positioning strategy development process, including how to identify target markets, develop brand positioning statements, and create marketing campaigns that resonate with target audiences.
The duration of the Certificate in Positioning Strategy Development program varies depending on the institution offering it, but most programs take around 6-12 months to complete.
Industry relevance is a key aspect of this program, as it provides learners with the skills and knowledge required to develop positioning strategies that drive business growth and success in today's competitive marketplace.
The program is particularly relevant to marketing professionals, brand managers, and business owners who want to develop effective positioning strategies for their organizations.
By completing the Certificate in Positioning Strategy Development program, learners can expect to enhance their career prospects and take their careers to the next level in the field of marketing and branding.
The program is also relevant to businesses looking to develop a strong brand identity and differentiate themselves from their competitors in a crowded marketplace.
Overall, the Certificate in Positioning Strategy Development is a valuable program that provides learners with the skills and knowledge required to develop effective positioning strategies that drive business success.

Why this course?

Positioning Strategy Development is a crucial skill in today's market, with 71% of UK businesses using some form of positioning strategy (Source: CMO Council). A Certificate in Positioning Strategy Development can help learners and professionals stay ahead of the competition.
UK Businesses Using Positioning Strategy Percentage
Some form of positioning strategy 71%
Advanced positioning strategy 21%
Positioning strategy not used 8%

Who should enrol in Certificate in Positioning Strategy Development?

Positioning Strategy Development Ideal Audience
Marketing professionals Those with a strategic mindset, seeking to enhance their skills in positioning and brand development, are the ideal candidates for this Certificate.
Business owners Entrepreneurs and small business owners looking to differentiate their products or services in a crowded market, and develop a unique value proposition, will benefit from this Certificate.
Brand managers Those responsible for managing brands in the UK, where 75% of consumers are more likely to switch to a competitor if they perceive a brand as being out of touch with their values (Source: YouGov), will find this Certificate invaluable.
Digital marketers Digital marketers seeking to apply positioning strategy development principles to their online marketing efforts, and stay ahead of the competition in the UK, where 61% of online adults use social media (Source: Office for National Statistics), will benefit from this Certificate.