Certificate in Marketing Strategy and Planning

Sunday, 15 February 2026 14:54:09

International applicants and their qualifications are accepted

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Overview

Overview

Marketing Strategy and Planning


This Certificate in Marketing Strategy and Planning is designed for professionals looking to develop a solid understanding of marketing principles and strategies.


It's ideal for those who want to enhance their skills in market research, brand management, and campaign execution.


Some key areas covered in the course include:

Marketing mix, target audience analysis, competitive analysis, and campaign measurement and evaluation.


Through a combination of lectures, discussions, and practical exercises, learners will gain the knowledge and skills needed to create effective marketing strategies.


By the end of the course, learners will be able to apply their knowledge to real-world marketing scenarios and develop a marketing plan that drives business results.


So why wait? Explore the Certificate in Marketing Strategy and Planning today and take the first step towards a successful marketing career.

Certificate in Marketing Strategy and Planning is an ideal course for aspiring marketers seeking to develop a comprehensive understanding of marketing strategy and planning. This marketing strategy and planning course equips learners with the skills to analyze market trends, create effective marketing campaigns, and measure their impact. By completing this marketing strategy and planning program, you can expect to gain a competitive edge in the job market, with career prospects in various industries, including digital marketing, advertising, and sales. Unique features of the course include interactive modules, real-world case studies, and access to industry experts.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Marketing Research and Analysis •
• Market Segmentation and Targeting •
• Brand Positioning and Development •
• Competitive Analysis and Strategy •
• Digital Marketing Strategy and Planning •
• Integrated Marketing Communications •
• Marketing Mix (4Ps) and Pricing Strategies •
• Marketing Budgeting and Resource Allocation •
• Marketing Metrics and Performance Measurement •
• Global Marketing Strategy and Cultural Considerations

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Certificate in Marketing Strategy and Planning

The Certificate in Marketing Strategy and Planning is a popular educational program designed to equip individuals with the necessary skills and knowledge to develop and implement effective marketing strategies in various industries.
This certificate program typically takes around 6-12 months to complete, depending on the institution and the learner's prior experience.
Throughout the program, learners will gain a comprehensive understanding of marketing principles, including market research, target audience analysis, brand management, and campaign execution.
The learning outcomes of this certificate program include the ability to analyze market trends, develop marketing strategies, and measure campaign effectiveness.
Upon completion, learners will be able to apply their knowledge and skills to drive business growth and improve marketing performance in a variety of sectors, including digital marketing, product marketing, and brand management.
The Certificate in Marketing Strategy and Planning is highly relevant to the marketing industry, as it provides learners with the skills and knowledge required to stay ahead of the competition and drive business success.
Many organizations recognize the value of this certificate, and it is often required for senior marketing roles or as a prerequisite for more advanced marketing programs.
Overall, the Certificate in Marketing Strategy and Planning is an excellent choice for individuals looking to launch or advance their careers in marketing.

Why this course?

Marketing Strategy and Planning is a crucial aspect of modern business, particularly in the UK. According to a survey by the Chartered Institute of Marketing (CIM), 75% of marketers believe that having a clear marketing strategy is essential for business success. Moreover, a study by the Marketing Society found that 60% of marketers in the UK consider data-driven decision-making to be a key aspect of their job.
Year Percentage of Marketers Using Data-Driven Decision-Making
2015 40%
2018 55%
2020 65%

Who should enrol in Certificate in Marketing Strategy and Planning?

Ideal Audience for Certificate in Marketing Strategy and Planning Marketing professionals, business owners, and entrepreneurs in the UK looking to upskill and reskill in marketing strategy and planning are the ideal candidates for this certificate.
Job Roles Digital marketing specialists, brand managers, market researchers, and business development managers can benefit from this certificate.
Industry Sectors The certificate is particularly relevant for businesses in the UK's creative, retail, and service sectors, where marketing strategy and planning are crucial for success.
Career Benefits Upon completion, learners can expect to see improvements in their career prospects, with 75% of UK employers reporting an increase in employee skills and knowledge in marketing strategy and planning.
Learning Outcomes The certificate covers key topics such as market research, competitor analysis, segmentation, targeting, and positioning, as well as digital marketing channels and campaign planning.