Certificate in Marketing Research Methods

Monday, 15 September 2025 13:46:55

International applicants and their qualifications are accepted

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Overview

Overview

Marketing Research Methods

is designed for professionals seeking to enhance their analytical skills in the field of marketing.

Some of the key objectives of this course include developing a deeper understanding of research design, data collection, and statistical analysis techniques.

By the end of the program, learners will be able to apply their knowledge to real-world marketing scenarios, making informed decisions based on data-driven insights.

Key concepts covered in the course include survey design, experimental methods, and data visualization.

If you're looking to advance your career in marketing, explore the Certificate in Marketing Research Methods today and discover how data-driven decision making can drive business success.

Marketing Research Methods is an essential skill for any marketing professional. This course equips you with the tools and techniques to analyze data, identify trends, and inform business decisions. By learning marketing research methods, you'll gain a competitive edge in the job market, with career prospects in data analysis, market research, and business development. Unique features of the course include qualitative and quantitative research techniques, data analysis software, and report writing skills. With a Certificate in Marketing Research Methods, you'll be able to measure market performance and drive business growth.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

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Survey Design • Survey Sampling •
Data Analysis Techniques •
Statistical Hypothesis Testing •
Research Ethics •
Data Quality Control •
Survey Instrumentation •
Sampling Frame •
Data Collection Methods

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

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+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Certificate in Marketing Research Methods

The Certificate in Marketing Research Methods is a comprehensive program designed to equip students with the necessary skills and knowledge to conduct effective marketing research.
By the end of the course, students will be able to apply marketing research methods to real-world problems, analyze data, and draw meaningful conclusions.
The program focuses on teaching students how to design, implement, and analyze marketing research studies, as well as how to interpret results and communicate findings effectively.
The duration of the certificate program varies depending on the institution, but it typically takes several months to complete.
Industry relevance is a key aspect of the Certificate in Marketing Research Methods, as it prepares students for careers in marketing research, data analysis, and business intelligence.
The program is relevant to various industries, including retail, finance, healthcare, and technology, where data-driven decision-making is crucial for success.
Upon completion of the program, students will have the skills and knowledge to work as marketing research analysts, data analysts, or business intelligence specialists.
The Certificate in Marketing Research Methods is a valuable addition to any degree program, providing students with a competitive edge in the job market.
Many institutions offer online and part-time options for the certificate program, making it accessible to working professionals and students with busy schedules.
The program is designed to be flexible and adaptable to the needs of different learners, ensuring that students receive a high-quality education that prepares them for their careers.

Why this course?

Marketing Research Methods are crucial in today's data-driven market, where businesses rely on accurate insights to inform strategic decisions. According to a survey by the Market Research Society, 75% of UK businesses use market research to inform their marketing strategies, with 60% of respondents citing the importance of data-driven decision-making (Source: Market Research Society, 2020).
Method Percentage of UK Businesses
Online Surveys 40%
Social Media Listening 30%
Customer Interviews 20%
Secondary Research 10%

Who should enrol in Certificate in Marketing Research Methods?

Ideal Audience for Certificate in Marketing Research Methods Marketing professionals, researchers, and analysts in the UK looking to enhance their skills in data-driven decision making, with a focus on the £1.3 billion marketing research industry in the UK, where 70% of businesses use data to inform their marketing strategies.
Key Characteristics: Professionals with 2+ years of experience in marketing, research, or a related field, seeking to develop skills in survey design, data analysis, and interpretation, with a focus on the use of statistical software such as SPSS, R, or SAS.
Career Goals: To gain a deeper understanding of marketing research methods and their application in the UK, to enhance career prospects in roles such as marketing manager, research analyst, or data scientist, with a median salary of £45,000 in the UK.
Prerequisites: No prior knowledge of marketing research methods is required, but a basic understanding of statistics and data analysis is recommended, with 60% of UK businesses using data to inform their marketing strategies.