Certificate in Marketing Business Products Versus Services

Friday, 20 June 2025 22:51:25

International applicants and their qualifications are accepted

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Overview

Overview

Our Certificate in Marketing Business Products Versus Services offers a comprehensive understanding of the key principles and strategies needed to excel in the ever-evolving digital marketing realm. This course provides learners with the essential knowledge and skills to navigate the complexities of marketing products and services in today's competitive landscape. With a focus on practical applications and real-world scenarios, students gain valuable insights into effective marketing techniques. Our flexible online format ensures accessibility for students worldwide, allowing them to study at their own pace. Join us to enhance your marketing expertise and stay ahead in the dynamic world of digital marketing.

This comprehensive Certificate in Marketing Business Products Versus Services course delves into the unique strategies and tactics required to effectively promote and sell both tangible goods and intangible offerings. Through a blend of theoretical concepts and practical case studies, students will gain a deep understanding of the distinct challenges and opportunities associated with marketing products versus services. Topics covered include market segmentation, pricing strategies, branding, and customer relationship management. By the end of the program, participants will be equipped with the knowledge and skills needed to develop targeted marketing campaigns that drive sales and enhance brand loyalty in today's competitive business landscape.

Don't miss this opportunity to elevate your marketing expertise and excel in promoting both products and services!

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Introduction to Marketing Business Products • Introduction to Marketing Business Services • Market Research for Business Products • Market Research for Business Services • Pricing Strategies for Business Products • Pricing Strategies for Business Services • Promotions and Advertising for Business Products • Promotions and Advertising for Business Services • Distribution Channels for Business Products • Distribution Channels for Business Services

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Product Marketing Manager
Service Marketing Specialist
Business Development Manager
Sales Representative
Brand Manager
Marketing Analyst

Key facts about Certificate in Marketing Business Products Versus Services

- The Certificate in Marketing Business Products Versus Services provides a comprehensive understanding of marketing strategies tailored for both product and service-based businesses.
- Students will learn how to differentiate marketing approaches for tangible products and intangible services, enhancing their ability to create effective marketing campaigns.
- Industry experts lead the program, offering real-world insights and practical knowledge that are directly applicable in the business world.
- The course covers topics such as market research, branding, pricing strategies, and distribution channels, equipping students with a well-rounded skill set.
- Upon completion, participants will be able to develop targeted marketing plans that address the unique challenges and opportunities presented by either product or service-oriented businesses.
- This certificate program is ideal for marketing professionals looking to expand their expertise, as well as business owners seeking to improve their marketing strategies for their specific industry.
- The focus on the differences between marketing products and services sets this program apart, providing a specialized and in-depth exploration of marketing principles tailored to different business models.

Why this course?

A Certificate in Marketing Business Products Versus Services is crucial in meeting the growing demand for skilled professionals in the marketing industry. In the UK, the marketing sector contributes £67.5 billion to the economy annually, with a projected growth rate of 3.3% by 2025. Businesses are increasingly focusing on marketing their products and services effectively to gain a competitive edge in the market. According to a recent survey, 78% of businesses believe that marketing is critical to their success. The certificate provides specialized knowledge and skills in marketing strategies tailored specifically for business products and services. This includes understanding consumer behavior, market research, branding, and promotional techniques. By completing this certificate, individuals can enhance their career prospects and secure lucrative roles in marketing departments across various industries. The demand for professionals with expertise in marketing business products and services is expected to rise in the coming years, making this qualification highly relevant and valuable in today's competitive job market.
Contribution to UK Economy Projected Growth Rate Importance of Marketing
£67.5 billion 3.3% 78% of businesses

Who should enrol in Certificate in Marketing Business Products Versus Services?

This course is designed for professionals in the UK who are involved in marketing business products or services. Whether you work in a B2B environment or are responsible for promoting services to other businesses, this certificate will provide you with the essential skills and knowledge to excel in your role.

According to Statista, the UK B2B e-commerce market is projected to reach £96.7 billion by 2024.
The UK services sector accounts for around 80% of the country's GDP, highlighting the importance of marketing services effectively.
Research from the Chartered Institute of Marketing shows that 72% of B2B marketers believe that content marketing is the most effective tactic for generating leads.

Whether you are a marketing manager, product manager, sales professional, or business owner, this course will equip you with the tools you need to drive growth and success in the competitive UK market.