Certificate in Marketing Business Products Versus Services

Tuesday, 02 September 2025 19:10:08

International applicants and their qualifications are accepted

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Overview

Overview

Marketing Business Products Versus Services


A Certificate in Marketing Business Products Versus Services is designed for professionals who want to understand the differences between marketing products and services.


This course is ideal for marketing professionals and business owners who want to develop a deeper understanding of how to effectively market products and services.


Through this certificate program, learners will gain knowledge on product-based marketing strategies, service-based marketing tactics, and how to create a successful marketing mix that drives business results.


By the end of the course, learners will be able to analyze a business's products and services, develop a marketing plan, and implement effective strategies to drive sales and revenue growth.


Take the first step towards becoming a marketing expert in products and services. Explore our Certificate in Marketing Business Products Versus Services today and start building a successful marketing career.

Certificate in Marketing Business Products Versus Services is an ideal course for those seeking to understand the intricacies of marketing strategies. This comprehensive program equips students with the knowledge to effectively market business products and services, leading to improved sales and revenue growth. By mastering the skills to analyze market trends, create targeted campaigns, and measure ROI, graduates can excel in various roles, including marketing manager, business development manager, or product manager. The course's unique features include interactive case studies, real-world project assignments, and access to industry experts, providing a competitive edge in the job market.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

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Product Positioning •
Market Research •
Brand Management •
Marketing Mix •
Target Market Analysis •
Competitor Analysis •
Product Life Cycle •
Marketing Strategy •
Product Development •
Service Quality Management

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

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+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Certificate in Marketing Business Products Versus Services

The Certificate in Marketing Business Products Versus Services is a specialized program designed to equip learners with the knowledge and skills required to effectively market business products and services in today's competitive market.
This certificate program focuses on teaching learners how to analyze market trends, identify target audiences, and develop effective marketing strategies that drive sales and revenue growth.
Upon completion of the program, learners will have gained a deep understanding of the key differences between marketing business products and services, including product lifecycle management, pricing strategies, and branding techniques.
The program also covers industry-specific marketing channels, such as digital marketing, social media marketing, and content marketing, to help learners develop a comprehensive marketing plan that reaches their target audience.
The duration of the Certificate in Marketing Business Products Versus Services program varies depending on the institution offering the program, but it typically takes several months to complete.
Learners can expect to spend around 6-12 months completing the program, which includes coursework, assignments, and a final project that demonstrates their understanding of marketing business products and services.
The program is highly relevant to the marketing industry, as businesses are constantly looking for ways to differentiate themselves and drive sales growth in a crowded market.
By completing the Certificate in Marketing Business Products Versus Services, learners can enhance their career prospects and take on more senior roles in marketing, product management, or business development.
The program is also beneficial for entrepreneurs and small business owners who want to develop a marketing strategy that drives revenue growth and helps them compete with larger competitors.
Overall, the Certificate in Marketing Business Products Versus Services is a valuable investment for anyone looking to develop their marketing skills and knowledge in this critical area of business.

Why this course?

Certificate in Marketing Business Products Versus Services is a highly sought-after qualification in today's market, with the UK's marketing industry valued at £1.2 trillion (Source: Institute of Direct Marketing). To understand the significance of this certificate, let's examine the statistics.
Product Marketing Service Marketing
63% of marketers believe product marketing is more effective than service marketing (Source: Econsultancy) 21% of marketers believe service marketing is more effective than product marketing (Source: Econsultancy)
Product marketing accounts for 70% of all marketing spend in the UK (Source: Marketing Week) Service marketing accounts for 30% of all marketing spend in the UK (Source: Marketing Week)

Who should enrol in Certificate in Marketing Business Products Versus Services?

Ideal Audience for Certificate in Marketing Business Products Versus Services Marketing professionals in the UK looking to upskill and reskill in the ever-evolving marketing landscape are the primary target audience for this certificate.
Key Characteristics: Professionals with 2-5 years of experience in marketing, seeking to transition into product-focused roles or enhance their skills in product versus service marketing, are ideal candidates.
Industry Insights: The UK's marketing industry is worth £2.4 billion, with 70% of marketers believing that product-focused marketing is becoming increasingly important. This certificate helps professionals stay ahead of the curve and adapt to these changing trends.
Learning Objectives: Upon completion, learners will be able to analyze the marketing strategies of businesses offering both products and services, develop effective product versus service marketing plans, and measure the success of these plans using key performance indicators (KPIs).