Certificate in Marketing Automation and CRM

Tuesday, 16 September 2025 07:55:33

International applicants and their qualifications are accepted

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Overview

Overview

Marketing Automation and CRM

is designed for professionals seeking to enhance their skills in marketing automation and customer relationship management. This course helps learners understand the fundamentals of marketing automation and its applications in business. It covers topics such as workflow automation, email marketing, and lead generation, providing a solid foundation for those looking to transition into marketing roles or improve their existing skills.

By the end of the course, learners will be able to analyze customer data, create targeted campaigns, and measure campaign performance. The course also explores the benefits of implementing a CRM system, including improved sales productivity and enhanced customer engagement.

Whether you're a marketing professional looking to upskill or a business owner seeking to optimize your marketing strategy, this course is ideal for you. Explore the world of marketing automation and CRM today and discover how you can drive business growth and success.

Marketing Automation is a game-changer in the world of business, and our Certificate in Marketing Automation and CRM is here to help you harness its power. By mastering the art of automation, you'll boost efficiency, enhance customer engagement, and drive revenue growth. This comprehensive course covers the latest tools and techniques, including email marketing, lead nurturing, and sales pipeline management. You'll also learn how to integrate CRM systems with marketing automation platforms, creating a seamless customer experience. With this certificate, you'll be poised for a successful career in marketing, with opportunities in digital marketing and business analysis.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Email Marketing Campaigns
• Customer Relationship Management (CRM) Systems
• Marketing Automation Software
• Lead Generation and Qualification
• Data Analysis and Reporting
• Sales Enablement and Enablement Tools
• Marketing Automation Process
• Customer Journey Mapping
• Personalization and Segmentation
• Return on Investment (ROI) Analysis

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Certificate in Marketing Automation and CRM

The Certificate in Marketing Automation and CRM is a popular online course designed to equip learners with the skills needed to succeed in the digital marketing landscape.
This course focuses on teaching learners how to leverage marketing automation and customer relationship management (CRM) tools to streamline marketing processes, improve customer engagement, and drive business growth.
Upon completion of the course, learners can expect to gain a comprehensive understanding of marketing automation and CRM principles, including data analysis, campaign management, and lead nurturing.
The duration of the course typically ranges from 6-12 months, depending on the learning pace and the amount of time devoted to studying.
Industry relevance is high for this course, as marketing automation and CRM are increasingly becoming essential tools for businesses looking to stay competitive in today's fast-paced digital market.
By acquiring the skills and knowledge required for marketing automation and CRM, learners can expect to see improved marketing efficiency, increased customer satisfaction, and enhanced business performance.
The course is designed to be flexible and accessible, with online learning materials and resources available 24/7.
Learners can expect to develop a range of skills, including data analysis, campaign management, lead nurturing, and customer relationship management, making them highly employable in the job market.
The Certificate in Marketing Automation and CRM is a valuable addition to any career looking to leverage the power of marketing automation and CRM.
By investing in this course, learners can expect to see significant returns on investment, including improved marketing performance, increased customer engagement, and enhanced business growth.

Why this course?

Marketing Automation and CRM have become essential tools for businesses in the UK, with 71% of marketers using automation tools to personalize customer interactions (Source: Econsultancy, 2020). To stay ahead in the competitive market, it's crucial to understand the significance of these technologies.
Year Number of Businesses Using Marketing Automation
2018 34%
2019 41%
2020 51%
2021 61%
2022 71%

Who should enrol in Certificate in Marketing Automation and CRM?

Ideal Audience for Certificate in Marketing Automation and CRM
Marketing professionals in the UK looking to upskill and reskill in automation and CRM with a focus on digital marketing, sales, and customer service
Business owners and entrepreneurs seeking to improve their marketing efficiency and customer engagement in a competitive UK market, where automation and CRM are becoming increasingly important
Professionals with 1-5 years of experience in marketing, sales, or customer service looking to enhance their skills and knowledge in marketing automation and CRM
Individuals interested in learning about marketing strategy, campaign management, and data analysis and how to implement these skills in a real-world marketing context