Certificate in Market Segmentation and Targeting

Friday, 13 February 2026 10:19:03

International applicants and their qualifications are accepted

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Overview

Overview

Market Segmentation and Targeting is a crucial business strategy that helps organizations identify and cater to specific customer groups.

By understanding the needs and preferences of their target audience, businesses can create tailored products and services that meet their demands.

Effective market segmentation and targeting enable companies to differentiate themselves from competitors and establish a strong market presence.

This Certificate in Market Segmentation and Targeting is designed for professionals who want to develop the skills needed to analyze customer data, identify market trends, and create targeted marketing campaigns.

Through this program, learners will gain a comprehensive understanding of market segmentation and targeting principles, including data analysis, market research, and customer profiling.

Upon completion, learners will be equipped with the knowledge and skills to apply market segmentation and targeting strategies in real-world business settings.

So, if you're looking to take your career to the next level and become a market segmentation and targeting expert, explore this Certificate program today and discover how it can help you achieve your business goals.

Market Segmentation and Targeting is a comprehensive course that equips students with the skills to identify and cater to specific customer groups, driving business growth and success. By learning how to analyze market trends, gather data, and create effective targeting strategies, participants can gain a competitive edge in their chosen field. The course covers key concepts such as customer profiling, segmentation, and positioning, as well as advanced techniques like data analysis and market research. With improved career prospects and a deeper understanding of the market, graduates can pursue lucrative roles in marketing, sales, and business development.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

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Demographic Segmentation: Identifying and analyzing demographic characteristics such as age, gender, income, education, occupation, etc. to segment the market. •
Psychographic Segmentation: Focusing on the values, attitudes, interests, and lifestyles of consumers to create targeted groups. •
Geographic Segmentation: Dividing the market into regions or countries based on geographical factors such as climate, culture, and accessibility. •
Behavioral Segmentation: Identifying and analyzing consumer behavior, such as purchase history, usage patterns, and loyalty, to create targeted groups. •
Firmographic Segmentation: Focusing on business characteristics such as company size, industry, job function, and decision-making processes to segment the market. •
Market Basket Analysis: Analyzing the items purchased together by consumers to identify patterns and trends in their shopping behavior. •
Customer Profiling: Creating detailed profiles of individual customers based on their demographic, behavioral, and firmographic characteristics. •
Market Sizing: Estimating the size of the target market and the potential demand for a product or service. •
Competitive Analysis: Analyzing the strengths, weaknesses, and strategies of competitors to identify opportunities and threats in the market. •
Target Market Selection: Selecting the most promising target market segments based on factors such as size, growth potential, and alignment with the company's goals.

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

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+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Certificate in Market Segmentation and Targeting

The Certificate in Market Segmentation and Targeting is a specialized program designed to equip students with the knowledge and skills required to effectively identify and target specific market segments.
This program focuses on teaching students how to analyze market data, identify trends, and develop strategies to reach specific customer groups.
Upon completion of the program, students will be able to apply their knowledge to real-world marketing scenarios, making them highly employable in the industry.
The duration of the certificate program is typically 6-12 months, depending on the institution and the student's prior experience.
Throughout the program, students will learn about market research methods, segmentation techniques, and targeting strategies, as well as how to measure the effectiveness of marketing campaigns.
The industry relevance of this program is high, as market segmentation and targeting are critical components of any successful marketing strategy.
Many companies, particularly those in the consumer goods and services sectors, rely on market segmentation and targeting to inform their product development, pricing, and distribution decisions.
By completing this certificate program, students will gain a competitive edge in the job market and be well-equipped to take on roles such as market research analyst, product manager, or marketing manager.
The skills and knowledge gained through this program will also be transferable to other areas of business, such as sales, product development, and business strategy.
Overall, the Certificate in Market Segmentation and Targeting is an excellent choice for anyone looking to launch or advance a career in marketing or a related field.

Why this course?

Market Segmentation and Targeting is a crucial aspect of business strategy in today's competitive market. According to a survey by the Centre for Retail Research, 75% of UK retailers believe that understanding customer needs is essential for success. In the UK, the market segmentation and targeting strategy is used by companies like Tesco and Sainsbury's to cater to their diverse customer base.
Market Segmentation UK Statistics
Demographic Segmentation 60% of UK consumers are aged 25-44, with 45% having a household income of £30,000-£50,000.
Psychographic Segmentation 70% of UK consumers consider environmental sustainability when making purchasing decisions.
Geographic Segmentation The UK's urban population is projected to grow by 10% by 2025, with 60% of consumers living in urban areas.

Who should enrol in Certificate in Market Segmentation and Targeting?

Ideal Audience for Certificate in Market Segmentation and Targeting This course is designed for marketing professionals, business owners, and entrepreneurs who want to learn how to effectively identify and target specific market segments, increasing their chances of success in the competitive UK market.
Key Characteristics: - Age: 25-45 years old
Industry Experience: - Marketing professionals with at least 2 years of experience
Education: - Bachelor's degree in Marketing, Business, or a related field
Career Goals: - To develop a deeper understanding of market segmentation and targeting strategies
Location: - UK-based, with a focus on London and other major cities