Certificate in Integrated Marketing Management and Customer Relationship

Thursday, 23 October 2025 13:53:45

International applicants and their qualifications are accepted

Start Now     Viewbook

Overview

Overview

Integrated Marketing Management and Customer Relationship


This Certificate program is designed for marketing professionals who want to develop a comprehensive understanding of integrated marketing management and customer relationship management.


Learn how to create a customer-centric approach, develop effective marketing strategies, and build strong relationships with customers.


Some key concepts covered in this program include:

Marketing research, brand management, digital marketing, and data analysis.


Develop your skills in creating a customer relationship management plan, managing customer data, and analyzing customer behavior.


Gain practical knowledge of how to implement integrated marketing management and customer relationship management in real-world scenarios.


Take the first step towards becoming a marketing expert in integrated marketing management and customer relationship management.

Integrated Marketing Management is a comprehensive course that equips students with the skills to develop and execute successful marketing strategies. By combining customer relationship management principles, students learn to build strong connections with target audiences, driving loyalty and retention. The course offers career prospects in various industries, including marketing, sales, and business development. Unique features include interactive case studies, real-world examples, and expert guest lectures. Students gain hands-on experience with marketing tools and software, preparing them for a career in Integrated Marketing Management and customer relationship management.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Marketing Research and Analysis •
• Brand Management and Positioning •
• Digital Marketing Strategies •
• Customer Relationship Management (CRM) •
• Integrated Marketing Communications (IMC) •
• Market Segmentation and Targeting •
• Product Development and Life Cycle •
• Social Media Marketing and Engagement •
• Data-Driven Decision Making and Metrics

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

Start Now

Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

Start Now

  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
  • Start Now
    •

Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Certificate in Integrated Marketing Management and Customer Relationship

The Certificate in Integrated Marketing Management and Customer Relationship is a comprehensive program designed to equip individuals with the skills and knowledge required to succeed in the marketing industry.
This program focuses on teaching students how to develop and implement effective marketing strategies that drive business growth and customer engagement.
Through a combination of theoretical and practical learning, students will gain a deep understanding of integrated marketing management, including market research, brand management, and digital marketing.
The program also places a strong emphasis on customer relationship management, teaching students how to build and maintain strong relationships with customers to drive loyalty and retention.
Upon completion of the program, students will be able to apply their knowledge and skills to real-world marketing challenges, making them highly sought after by employers in the industry.
The duration of the program varies depending on the institution offering it, but most programs take around 6-12 months to complete.
The Certificate in Integrated Marketing Management and Customer Relationship is highly relevant to the marketing industry, with many employers requiring or preferring candidates with this level of training.
Graduates of the program can expect to find employment in a range of roles, including marketing manager, brand manager, and customer relationship manager.
The program is also beneficial for those looking to start their own business or pursue a career in a related field, such as business development or sales.
Overall, the Certificate in Integrated Marketing Management and Customer Relationship is an excellent choice for anyone looking to launch or advance their career in the marketing industry.

Why this course?

Certificate in Integrated Marketing Management and Customer Relationship is a highly sought-after qualification in today's market, particularly in the UK. According to a survey by the Chartered Institute of Marketing (CIM), 75% of marketers believe that customer relationship management (CRM) is a key differentiator for businesses (Source: CIM, 2020). This highlights the importance of understanding customer needs and preferences in marketing strategies. Integrated Marketing Management is also a crucial aspect of modern marketing, as it enables businesses to create cohesive and effective marketing campaigns across multiple channels. A study by the Marketing Society found that 60% of marketers believe that integrated marketing is essential for achieving business objectives (Source: Marketing Society, 2019). Customer Relationship Management is a critical component of integrated marketing management, as it involves building and maintaining relationships with customers to drive loyalty and retention. A survey by the Association of British Insurers (ABI) found that 80% of consumers are more likely to switch to a competitor if their current provider fails to meet their expectations (Source: ABI, 2018).
Statistic Value
Marketers who believe CRM is a key differentiator 75%
Marketers who believe integrated marketing is essential 60%
Consumers who are more likely to switch to a competitor 80%

Who should enrol in Certificate in Integrated Marketing Management and Customer Relationship ?

Ideal Audience for Certificate in Integrated Marketing Management and Customer Relationship This course is designed for marketing professionals, business owners, and entrepreneurs in the UK who want to develop their skills in integrated marketing management and customer relationship management.
Job Roles Marketing managers, brand managers, account managers, business development managers, and sales teams in various industries, including finance, retail, and technology.
Industry Finance, retail, technology, and professional services, with a focus on the UK market where 71% of businesses report that marketing is a key driver of growth (Source: CIPD).
Education Level Professionals with a degree in marketing, business, or a related field, or those with relevant work experience in marketing and customer relationship management.
Career Goals To enhance their skills in integrated marketing management and customer relationship management, and to progress in their careers, with 64% of marketers reporting that they need to develop new skills to stay ahead of the competition (Source: Econsultancy).