Certificate in Integrated Marketing Communication Strategy

Friday, 13 February 2026 04:07:26

International applicants and their qualifications are accepted

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Overview

Overview

Integrated Marketing Communication Strategy


This course is designed for marketing professionals and entrepreneurs who want to develop a comprehensive marketing plan that aligns with their business goals.


By learning the principles of Integrated Marketing Communication Strategy, you will gain the skills to create a cohesive brand message that resonates with your target audience.


Some key concepts include market research, brand positioning, and messaging, as well as channels such as social media, email, and content marketing.

Through a combination of lectures, case studies, and group projects, you will learn how to analyze your competition, identify your unique selling proposition, and measure the effectiveness of your marketing efforts.


Whether you're just starting out in your marketing career or looking to take your skills to the next level, this course will provide you with the knowledge and tools you need to succeed.


So why wait? Enroll in our Certificate in Integrated Marketing Communication Strategy today and start building a successful marketing strategy that drives real results.

Integrated Marketing Communication Strategy is a comprehensive course that equips students with the skills to develop and implement effective marketing strategies. By mastering Integrated Marketing Communication Strategy, learners can enhance their career prospects in the marketing industry, with opportunities in brand management, digital marketing, and more. The course offers Integrated Marketing Communication Strategy benefits, including improved understanding of target audiences, increased brand awareness, and enhanced ROI. Unique features include interactive case studies, real-world projects, and expert guest lectures. With Integrated Marketing Communication Strategy, learners can stay ahead of the curve and drive business success.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Integrated Marketing Communication (IMC) Strategy • Marketing Research and Analysis • Brand Positioning and Development • Advertising and Promotional Communications • Digital Marketing Channels (Social Media, Email, Search Engine Optimization) • Public Relations and Media Relations • Event Marketing and Experiential Marketing • Content Marketing and Copywriting • Budgeting and Resource Allocation for IMC • Measuring and Evaluating IMC Effectiveness

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Certificate in Integrated Marketing Communication Strategy

The Certificate in Integrated Marketing Communication Strategy is a comprehensive program designed to equip learners with the skills and knowledge required to develop and implement effective marketing communication strategies in today's fast-paced digital landscape.
This program focuses on teaching learners how to create and execute integrated marketing communication plans that drive business results, leveraging a range of marketing channels and tactics, including digital marketing, social media, content marketing, and more.
Through a combination of theoretical and practical learning, learners will gain a deep understanding of the principles and practices of integrated marketing communication, including market research, target audience analysis, brand positioning, and messaging development.
Upon completion of the program, learners will be able to apply their knowledge and skills to develop and execute integrated marketing communication strategies that meet the needs of diverse target audiences and drive business success.
The program is designed to be completed in a relatively short period of time, typically 3-6 months, making it an ideal option for individuals who want to upskill or reskill in this area.
The Certificate in Integrated Marketing Communication Strategy is highly relevant to a wide range of industries, including marketing, advertising, public relations, and business, and is a valuable asset for anyone looking to advance their career in these fields.
Learners can expect to gain a competitive edge in the job market, with employers actively seeking candidates who possess the skills and knowledge required to develop and execute effective integrated marketing communication strategies.
The program is delivered through a combination of online and offline learning, allowing learners to balance their studies with work and other commitments.
The Certificate in Integrated Marketing Communication Strategy is a valuable investment for anyone looking to develop their skills and knowledge in this area, and can be completed at a pace that suits individual needs and circumstances.

Why this course?

Integrated Marketing Communication Strategy is a vital skill in today's market, where businesses need to effectively communicate with their target audience across multiple channels. According to a survey by the Chartered Institute of Marketing (CIM), 75% of marketers in the UK consider integrated marketing communication (IMC) to be a key aspect of their job (Source: CIM, 2020).
Channel Percentage
Digital Marketing 55%
Social Media 30%
Content Marketing 20%

Who should enrol in Certificate in Integrated Marketing Communication Strategy?

Ideal Audience for Certificate in Integrated Marketing Communication Strategy This course is designed for marketing professionals, particularly those in the UK, who want to develop a comprehensive understanding of integrated marketing communication (IMC) strategy.
Job Roles Marketing managers, brand managers, account managers, and communications specialists in various industries, including advertising, public relations, and digital marketing.
Education Level Those with a degree in marketing, business, or a related field, as well as those with relevant work experience in marketing and communications.
Career Goals To enhance their skills in IMC strategy, increase their career prospects, and move into senior marketing roles, such as marketing director or head of communications.
Industry Advertising, public relations, digital marketing, and other industries that rely on effective IMC strategy to achieve their marketing objectives.
Location The UK, with a focus on London and other major cities, but also relevant for professionals working in other parts of the country.
Statistics According to a survey by the Chartered Institute of Marketing, 75% of marketers in the UK believe that IMC is essential for achieving marketing success, while 60% of marketers report that they need to develop their IMC skills to stay competitive.