Certificate in Conversion Tracking with Google Ads

Thursday, 18 September 2025 10:16:24

International applicants and their qualifications are accepted

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Overview

Overview

Conversion Tracking with Google Ads

Learn how to measure the effectiveness of your Google Ads campaigns and optimize them for better results.


Conversion Tracking is a crucial aspect of Google Ads, allowing you to measure the impact of your ads on your website or landing page. This certificate will teach you how to set up and manage conversion tracking, ensuring that you're getting the most out of your ad spend.
With this certificate, you'll gain a deeper understanding of how to track conversions, including setting up and verifying conversion events, and using data to inform your ad targeting and bidding strategies. You'll also learn how to use Google Ads' built-in reporting features to analyze your conversion data and make data-driven decisions.
By the end of this course, you'll be able to measure the success of your Google Ads campaigns and make data-driven decisions to optimize your ad spend. So why wait? Start your journey to becoming a conversion tracking expert today and take your Google Ads campaigns to the next level!

Certificate in Conversion Tracking with Google Ads is an ideal course for aspiring digital marketers seeking to master the art of conversion tracking with Google Ads. This comprehensive program equips you with the skills to maximize ROI and optimize ad campaigns for better performance. You'll learn how to set up and manage conversion tracking, analyze data, and make data-driven decisions. With this certificate, you'll enjoy enhanced career prospects in the field of digital marketing, particularly in roles such as Google Ads Specialist or Digital Marketing Manager. Unique features include hands-on training, real-world case studies, and access to industry experts.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Conversion Tracking Setup • Google Ads Account Setup • Campaign Structure • Ad Group Organization • Keyword Research • Ad Copywriting • Landing Page Optimization • Conversion Tracking Tags • UTM Parameters • Google Analytics Setup

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

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+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Certificate in Conversion Tracking with Google Ads

The Certificate in Conversion Tracking with Google Ads is a comprehensive training program designed to equip individuals with the skills necessary to effectively measure and optimize their online advertising campaigns.
This program focuses on teaching students how to set up and manage conversion tracking, as well as how to analyze and interpret data to make data-driven decisions.
Upon completion of the program, students will have gained a solid understanding of how to use Google Ads to drive conversions and improve return on investment (ROI).
The duration of the program varies depending on the format, but most programs can be completed in a few weeks or months.
The Certificate in Conversion Tracking with Google Ads is highly relevant to professionals working in digital marketing, particularly those responsible for managing online advertising campaigns.
Industry professionals can benefit from this program by gaining a deeper understanding of how to measure and optimize their campaigns, ultimately leading to increased ROI and improved business outcomes.
The skills learned through this program are also transferable to other areas of digital marketing, such as search engine optimization (SEO) and pay-per-click (PPC) advertising.
Overall, the Certificate in Conversion Tracking with Google Ads is an excellent choice for anyone looking to enhance their skills in online advertising and improve their ability to drive conversions and maximize ROI.

Why this course?

Conversion Tracking with Google Ads is a crucial aspect of digital marketing in the UK, with 71% of businesses using Google Ads to drive conversions (Source: Google Ads, 2022). To effectively measure and optimize ad performance, a Certificate in Conversion Tracking with Google Ads is essential. This certification demonstrates an understanding of how to set up, track, and analyze conversions using Google Ads, enabling marketers to make data-driven decisions and improve campaign ROI.
Conversion Tracking Benefits UK Statistics
Accurate conversion measurement 71% of businesses use Google Ads to drive conversions (Google Ads, 2022)
Improved campaign optimization Marketers who use conversion tracking see a 25% increase in conversions (Google Ads, 2022)
Enhanced ROI analysis Conversion tracking helps marketers understand the return on ad spend (ROAS) and optimize campaigns for better ROI (Google Ads, 2022)

Who should enrol in Certificate in Conversion Tracking with Google Ads?

Conversion Tracking with Google Ads is ideal for digital marketers in the UK who want to optimize their online campaigns and improve their return on investment (ROI).
Key characteristics of the ideal audience include: - Digital marketing professionals with at least 2 years of experience in the field, particularly those working in the UK.
- Individuals who manage online advertising campaigns for businesses in the UK, such as Google Ads, Facebook Ads, and LinkedIn Ads. - Those interested in improving their campaign performance, increasing conversions, and boosting their ROI.
- Professionals seeking to stay up-to-date with the latest Google Ads features and best practices, such as Google Ads Certification. - Individuals looking to transition into a career in digital marketing or improve their existing skills in conversion tracking and Google Ads.