Certificate in Conversion Tracking in Digital Advertising.

Wednesday, 11 February 2026 06:55:03

International applicants and their qualifications are accepted

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Overview

Overview

Conversion Tracking

is a crucial aspect of digital advertising, helping businesses measure the effectiveness of their campaigns. This Certificate in Conversion Tracking is designed for marketing professionals who want to master the art of tracking conversions and optimizing their ad spend.

By completing this course, learners will gain a deep understanding of conversion tracking principles, including data analysis, attribution modeling, and campaign optimization.

Some key concepts covered in the course include:

Conversion Rate Optimization, Attribution Modeling, and Return on Ad Spend (ROAS).

With this certificate, learners will be able to:

Measure the success of their campaigns, Identify areas for improvement, and Make data-driven decisions to drive business growth.

Take the first step towards becoming a conversion tracking expert and explore our course today to learn more about Conversion Tracking and how it can benefit your business.

Conversion Tracking is a crucial skill in digital advertising, and our Certificate in Conversion Tracking will equip you with the knowledge to measure and optimize your campaigns. By mastering conversion tracking, you'll gain a deeper understanding of how to convert website visitors into customers, resulting in increased revenue and ROI. This course covers key concepts such as UTM tracking, Google Analytics, and advertising platform integrations. With this certification, you'll be able to measure campaign success, identify areas for improvement, and make data-driven decisions to drive business growth. Career prospects are vast, with opportunities in digital marketing, advertising, and e-commerce.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Conversion Tracking Setup • UTM Parameters • Google Tag Manager • Pixel Tracking • Event Tracking • Conversion Value • Conversion Rate • Return on Ad Spend (ROAS) • Cost per Conversion (CPC) • Conversion Window

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Certificate in Conversion Tracking in Digital Advertising.

The Certificate in Conversion Tracking in Digital Advertising is a specialized program designed to equip learners with the skills and knowledge required to measure and optimize online marketing campaigns for better results.
This certificate program focuses on teaching learners how to set up and manage conversion tracking systems, analyze data, and make data-driven decisions to improve campaign performance.
Upon completion of the program, learners will have gained a comprehensive understanding of conversion tracking principles, including data analysis, attribution modeling, and campaign optimization.
The duration of the certificate program varies depending on the institution offering it, but most programs take around 4-6 months to complete.
The program is highly relevant to the digital advertising industry, as conversion tracking is a critical component of online marketing strategy.
Learners who complete the certificate program will be well-equipped to work as conversion tracking specialists, campaign analysts, or digital marketing managers in various industries, including e-commerce, finance, and healthcare.
The skills and knowledge gained through this program are also transferable to other areas of digital marketing, such as pay-per-click advertising, social media marketing, and email marketing.
Overall, the Certificate in Conversion Tracking in Digital Advertising is an excellent choice for anyone looking to advance their career in digital marketing or start a new career in this field.

Why this course?

Conversion Tracking is a crucial aspect of digital advertising in the UK, with 71% of marketers using conversion tracking to measure campaign effectiveness (Source: Google Analytics). To better understand the significance of conversion tracking, let's examine the statistics using a Google Charts 3D Column Chart and a clean, CSS-styled table.
Year Conversion Rate
2018 2.5%
2019 3.1%
2020 3.8%

Who should enrol in Certificate in Conversion Tracking in Digital Advertising.?

Ideal Audience for Certificate in Conversion Tracking in Digital Advertising
Digital marketers in the UK, particularly those in the e-commerce and retail sectors, who want to improve their online conversion rates and boost sales.
Individuals with a basic understanding of digital advertising, including Google Ads and Facebook Ads, who are looking to enhance their skills and knowledge in conversion tracking and analytics.
Business owners and managers in the UK who want to measure the effectiveness of their online marketing campaigns and make data-driven decisions to drive growth and revenue.
Those interested in learning about the latest digital marketing trends and best practices in conversion tracking, including the use of Google Analytics and other tools.