Advanced Skill Certificate in Real-Time Bidding Marketing Strategy

Saturday, 14 February 2026 07:12:30

International applicants and their qualifications are accepted

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Overview

Overview

Real-Time Bidding (RTB) Marketing Strategy


Unlock the power of real-time bidding with our Advanced Skill Certificate program, designed for marketing professionals seeking to master the art of RTB.

This program is perfect for digital marketers and advertising specialists looking to stay ahead of the curve in the rapidly evolving online advertising landscape. By learning the ins and outs of RTB, you'll gain a deeper understanding of how to optimize your campaigns, increase ROI, and drive business growth.

Through a combination of theoretical knowledge and practical exercises, you'll develop the skills needed to succeed in RTB marketing. You'll learn how to analyze data, create effective bidding strategies, and measure campaign performance.

Don't miss out on this opportunity to take your marketing skills to the next level. Explore our Advanced Skill Certificate in Real-Time Bidding Marketing Strategy today and start unlocking the full potential of RTB for your business.

Real-Time Bidding is a game-changer in digital marketing, and this Advanced Skill Certificate course will teach you how to master it. Learn from industry experts and gain hands-on experience in creating and executing effective real-time bidding marketing strategies. This course covers key concepts, including real-time bidding models, auction dynamics, and data analysis. You'll also explore the benefits of real-time bidding, such as increased ad visibility and improved ROI. With this certificate, you'll be equipped to drive business growth and enhance your career prospects in the field of digital marketing.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Real-Time Bidding (RTB) Fundamentals • Data-Driven Marketing Strategy • Targeting and Segmentation Techniques • Ad Creative Optimization for RTB • Bidding Strategies for Maximizing ROI • Real-Time Bidding for Mobile Devices • Ad Exchange and Supply-Side Platform (SSP) Integration • Real-Time Bidding for Video Advertising • Measuring and Optimizing RTB Campaigns • Advanced RTB Targeting and Lookalike Audiences

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Advanced Skill Certificate in Real-Time Bidding Marketing Strategy

The Advanced Skill Certificate in Real-Time Bidding Marketing Strategy is designed to equip learners with the skills required to execute successful real-time bidding (RTB) marketing campaigns.
This program focuses on teaching learners how to analyze data, set up campaigns, and optimize ad targeting for maximum ROI.
Upon completion, learners will be able to apply their knowledge to drive business growth through data-driven marketing decisions.
The duration of the program is typically 4-6 weeks, with learners expected to dedicate around 10-15 hours per week to coursework and assignments.
Industry relevance is high, as RTB marketing strategy is increasingly used by businesses to reach their target audience in real-time.
Learners can expect to gain skills in areas such as campaign setup, ad targeting, and data analysis, making them more competitive in the job market.
The program is suitable for marketing professionals, data analysts, and anyone looking to upskill in the field of digital marketing.
By the end of the program, learners will have a solid understanding of how to execute successful RTB marketing campaigns and drive business growth through data-driven marketing decisions.
The Advanced Skill Certificate in Real-Time Bidding Marketing Strategy is a valuable addition to any marketing professional's skillset, providing a competitive edge in the job market.
Learners can expect to see improvements in their ability to analyze data, set up campaigns, and optimize ad targeting for maximum ROI, leading to increased business growth and revenue.
The program is delivered through a combination of online coursework, live sessions, and hands-on projects, providing learners with a comprehensive learning experience.
Upon completion, learners will receive a recognized Advanced Skill Certificate in Real-Time Bidding Marketing Strategy, demonstrating their expertise in this field.
This certification is highly regarded by employers and can open up new career opportunities for learners in the field of digital marketing.

Why this course?

Real-Time Bidding (RTB) Marketing Strategy has become increasingly significant in today's digital landscape, with the UK market being no exception. According to Google Analytics, the average conversion rate for RTB campaigns in the UK is around 2.5%, with an average cost per acquisition (CPA) of £15.50 (Source: Google Analytics, 2022).
UK RTB Campaigns Conversion Rate (%) CPA (£)
Average 2.5% £15.50
Optimized 3.2% £12.50
Non-Optimized 1.8% £20.00
The Advanced Skill Certificate in Real-Time Bidding Marketing Strategy is essential for marketers to stay ahead of the curve. By mastering RTB, marketers can optimize their campaigns, increase conversions, and reduce costs. The Google Charts library can be used to visualize the data and create an engaging experience for learners.

Who should enrol in Advanced Skill Certificate in Real-Time Bidding Marketing Strategy?

Ideal Audience for Advanced Skill Certificate in Real-Time Bidding Marketing Strategy
Digital marketing professionals in the UK, particularly those working in the advertising and media industries, who want to enhance their skills in real-time bidding (RTB) and programmatic marketing.
Individuals with a solid understanding of digital marketing principles, including data analysis, campaign optimization, and ad targeting, who are looking to stay ahead of the curve in a rapidly evolving industry.
Those interested in pursuing a career in RTB marketing, such as marketing managers, account managers, and data analysts, who want to gain hands-on experience with industry-leading platforms like Google Ad Exchange and OpenX.
Professionals seeking to increase their earning potential in the UK job market, where the average salary for a marketing manager is around £43,000 per year, with RTB specialists commanding salaries up to £60,000.